Titlebook: A Risk-Benefit Perspective on Early Customer Integration; Christoph Kausch Book 2007 Physica-Verlag Heidelberg 2007 Customer Integration.E

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Automata (Towards Automation and Robots)ews, etc., and is then summarized in a product planning matrix or “house of quality”. The QFD matrices combine customer needs — the “what” — with product requirements — the “how”- (Crow 2002; Saatweber 1997).

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Book 2007pt has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to?each particular?innovation project.?To support but not to replace the final managerial dec

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Christoph KauschIncludes supplementary material:

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