Titlebook: A Development Strategy for Hybrid Products; The Case of the Japa Takeyasu Ichikohji Book 2022 The Editor(s) (if applicable) and The Author(

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Daniel Wildt,Rafael PrikladnickiThe starting point of this research was to examine the new possibilities regarding the actions that firms can take during the period of technological emergence.

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https://doi.org/10.1007/978-3-642-12442-6ent with in-house 3DCG. In this chapter, we will examine the case of hybrid product development while outsourcing 3DCG. Then, two cases of outsourcing and in-house production of new technology will be compared.

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Darja ?mite,Nils Brede Moe,P?r J. ?gerfalkina. Next, I will show why Flash is being actively adopted by Chinese companies, as it is recognized as a technology that can save a lot of labor compared to the existing one of hand-drawn animation in both Japan and China.

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