| 書(shū)目名稱 | Wine Queens |
| 副標(biāo)題 | Understanding the Ro |
| 編輯 | Mojca Ram?ak |
| 視頻video | http://file.papertrans.cn/1029/1028825/1028825.mp4 |
| 概述 | Provides the historical background of women’s honorary wine institutions – the wine queens.Explains women’s role in the promotion of wine and in informal wine culture education.Uncovers new approaches |
| 叢書(shū)名稱 | SpringerBriefs in Business |
| 圖書(shū)封面 |  |
| 描述 | .This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described?in light of marketing approaches used in the wine industry.?The book concludes?with a thoughtful chapter on the role of objectification of women in profit seeking.. |
| 出版日期 | Book 2015 |
| 關(guān)鍵詞 | Brand ritual; Gender roles; Wine Queens; Wine brands; Wine marketing; Wine tourism |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-16661-2 |
| isbn_softcover | 978-3-319-16660-5 |
| isbn_ebook | 978-3-319-16661-2Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Author(s) 2015 |
|Archiver|手機(jī)版|小黑屋|
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