| 書目名稱 | Why Marketing to Women Doesn‘t Work |
| 副標(biāo)題 | Using Market Segment |
| 編輯 | Jenny Darroch |
| 視頻video | http://file.papertrans.cn/1029/1028147/1028147.mp4 |
| 概述 | A new approach for marketing to women not advocating ‘female friendly strategies‘ but a deeper approach to market segmentation and why gender marketing doesn‘t always work.Half of the population consi |
| 圖書封面 |  |
| 描述 | This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. |
| 出版日期 | Book 2014 |
| 關(guān)鍵詞 | growth; market segmentation; marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137358172 |
| isbn_softcover | 978-1-349-47102-7 |
| isbn_ebook | 978-1-137-35817-2 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |
|Archiver|手機版|小黑屋|
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