Titlebook: Weltwirtschaft 2010; Trends und Strategie Ralph Berndt Book 2009 Springer-Verlag Berlin Heidelberg 2009 Betriebswirtschaft.Business.Entwick

IRATE

嬰兒

Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive EducationBeing very strongly globalized nowadays, our world longs for an appropriate management development. An ideal approach is given by WEMBA, the star alliance in executive education offered by the GSBA. For the executive management andragogic is the appropriate learning concept of the GSBA. The PhD-concept is the best final of the GSBA.

Tidious

Hybride Medienkonzepte für das interne MarketingThe authors show that hybrid media concepts within internal marketing did find a good diffusion. Four mediamix types are presented. The intensity of media diversification is depending on the magnitude of change project. Electronic media are getting more important. Interesting empirical results are presented (interviews with experts).

木質(zhì)

Erfolgsfaktoren ausgew?hlter Marketing-Konzepte der PraxisTypical marketing concepts developed by praxis are presented and discussed. Main offline concepts like lovemarks, guerilla marketing or ambush marketing and online-concepts like viral marketing or affiliate marketing are analyzed. Important success factors of these concepts are worked out.

商談

和藹

Oversee

Weltwirtschaft 2010978-3-642-02083-4Series ISSN 1431-4088

精確

Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite on financial return. By introducing a company-specific innovation management, by increasing the width of innovation fields being addressed and by focusing on financial return the gap between creativity and systematics can be closed and the innovation performance can be improved.

Optometrist

octogenarian

Book 2009mannigfaltigen Problemen konfrontiert sind. In diesem Sammelband soll in grunds?tzlicher Weise hinterfragt werden, welche neuartigen L?sungswege für die typischen Probleme in den verschiedenen Funktionsbereichen des Managements beschritten werden k?nnen. Die Beitr?ge stammen von Management-Spezialisten der GSBA Zürich aus Europa und den USA..