Titlebook: Webvertising; The Ultimate Interne SCN Education B.V. Book 2000 Springer Fachmedien Wiesbaden 2000 Advertisement.Advertising.Internet.Webve

只看該作者 · 發(fā)表于 2025-4-3 03:28:06

Increasing Advertising Effectiveness on the Webways to target the mass market and overcome delivery issues are explained. In part 3 examples are given from AT&T, Citibank, Delta Airlines and other companies incorporating interactive media technology into their online ad campaigns.

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只看該作者 · 發(fā)表于 2025-4-3 08:27:46

Web-based Sales: Defining the Cognitive Buyerarticle explores the forces contributing to the transformation of buyer behavior when buyers use the Web for making purchase decisions. These forces include trends in the marketplace, where products are becoming more complex and plentiful.

只看該作者 · 發(fā)表于 2025-4-3 12:34:24

Web-based Sales: Defining the Cognitive Buyerarticle explores the forces contributing to the transformation of buyer behavior when buyers use the Web for making purchase decisions. These forces include trends in the marketplace, where products are becoming more complex and plentiful.

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