Titlebook: Web Information Retrieval; Stefano Ceri,Alessandro Bozzon,Silvia Quarteroni Textbook 2013 Springer-Verlag Berlin Heidelberg 2013 Web adver

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Advertising in Searchne advertising and search advertising by describing the main advertising strategies that can be adopted (brand advertising and direct marketing), providing the basic terminology of the field, and discussing the economic models (pay per impression, pay per click, pay per conversion) and the auction mechanisms that are implemented in advertising.

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Stefano Ceri,Alessandro Bozzon,Marco Brambilla,Emanuele Della Valle,Piero Fraternali,Silvia Quarteroeturn. They give really useful information and they have the advantage of being simple to calculate and to interprete. In short, they are a very good first approximation of the project’s profitability and most of the time they offer enough information for the client to take the decision to invest or

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Stefano Ceri,Alessandro Bozzon,Marco Brambilla,Emanuele Della Valle,Piero Fraternali,Silvia Quarteroble large, collaborative virtual computing environments throughout within organizations as well as across organizations, in some cases on a global scale. The talk will cover our ongoing R&D efforts to effectively implement such infrastructures that surmount to facilitating multi-teraflops to petaflo

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