| 書目名稱 | Web 2.0 | | 副標(biāo)題 | The Business Model | | 編輯 | Miltiadis D. Lytras,Ernesto Damiani,Patricia Ordó? | | 視頻video | http://file.papertrans.cn/1022/1021436/1021436.mp4 | | 概述 | This reference is one of the first attempts to discuss in an integrated way, the business implications of Web 2.0 (and Web 3.0) and its linkage to business.Covers state of the art on Social Web, as a | | 圖書封面 |  | | 描述 | While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information | | 出版日期 | Textbook 2009 | | 關(guān)鍵詞 | 2; 0; Business; Damiani; Lytras; Models; OrdonezdePablos; Web 2; 0; calculus; currentsmp; information system; kn | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-387-85895-1 | | isbn_softcover | 978-1-4419-4677-5 | | isbn_ebook | 978-0-387-85895-1 | | copyright | Springer-Verlag US 2009 |
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