標題: Titlebook: The Seven Principles of WOM and Buzz Marketing; Crossing the Tipping Panos Mourdoukoutas,George J. Siomkos Book 20101st edition Springer-Ve [打印本頁] 作者: 忠誠 時間: 2025-3-21 18:38
書目名稱The Seven Principles of WOM and Buzz Marketing影響因子(影響力)
書目名稱The Seven Principles of WOM and Buzz Marketing影響因子(影響力)學科排名
書目名稱The Seven Principles of WOM and Buzz Marketing網(wǎng)絡(luò)公開度
書目名稱The Seven Principles of WOM and Buzz Marketing網(wǎng)絡(luò)公開度學科排名
書目名稱The Seven Principles of WOM and Buzz Marketing被引頻次
書目名稱The Seven Principles of WOM and Buzz Marketing被引頻次學科排名
書目名稱The Seven Principles of WOM and Buzz Marketing年度引用
書目名稱The Seven Principles of WOM and Buzz Marketing年度引用學科排名
書目名稱The Seven Principles of WOM and Buzz Marketing讀者反饋
書目名稱The Seven Principles of WOM and Buzz Marketing讀者反饋學科排名
作者: Ascribe 時間: 2025-3-21 20:57 作者: burnish 時間: 2025-3-22 03:37
http://image.papertrans.cn/t/image/919672.jpg作者: craving 時間: 2025-3-22 07:44
https://doi.org/10.1007/978-3-642-02109-1Advertising; Campaigning; Launch; Marketing; Mass Consumer Market; Word of Mouth; viral marketing作者: faucet 時間: 2025-3-22 12:39 作者: 盟軍 時間: 2025-3-22 13:13
Book 20101st editionng efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!..The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For作者: 毛細血管 時間: 2025-3-22 20:21
l for others.Includes supplementary material: .Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provi作者: 憤慨點吧 時間: 2025-3-22 21:20
Book 20101st editionffective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:..Begin with the consumers..Be innovative..Target the right group..Create the right message..Find the right environment.作者: 飲料 時間: 2025-3-23 03:41
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