標(biāo)題: Titlebook: The Intelligent Marketer’s Guide to Data Privacy; The Impact of Big Da Robert W. Palmatier,Kelly D. Martin Book 2019 The Editor(s) (if appl [打印本頁] 作者: GLAZE 時間: 2025-3-21 16:45
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作者: Physiatrist 時間: 2025-3-21 23:00
for building and implementing big data- and privacy-informed business strategies.. ..Specifically, the book:..·? ? ? ? ?-Describes the consumer psychology of privacy..·? ? ? ? ?-Deconstructs relevant legal and 978-3-030-03724-6作者: Cervical-Spine 時間: 2025-3-22 04:05
ow marketers can manage their customers’ data privacy concer.**Winner of the 2021?Leonard L. Berry Marketing Book Award from the American Marketing Association.**.Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision target作者: PLE 時間: 2025-3-22 08:15
Book 2019a at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. ?Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately 作者: EXPEL 時間: 2025-3-22 12:39
http://image.papertrans.cn/t/image/912125.jpg作者: Adrenaline 時間: 2025-3-22 14:18
https://doi.org/10.1007/978-3-030-03724-6Big data; data privacy; Customer privacy; Marketing analytics; Privacy regulations; consumer privacy; righ作者: myocardium 時間: 2025-3-22 18:40 作者: 東西 時間: 2025-3-23 00:49 作者: expansive 時間: 2025-3-23 04:07
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