標(biāo)題: Titlebook: Social Marketing in Action; Cases from Around th Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Bas Textbook 2019 Springer Nature Switzerla [打印本頁(yè)] 作者: 快樂(lè) 時(shí)間: 2025-3-21 17:38
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書(shū)目名稱Social Marketing in Action讀者反饋學(xué)科排名
作者: malign 時(shí)間: 2025-3-21 23:39
Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugaln priority sectors and is creating a social norm of generating invoices with tax numbers, through tax deduction incentives and an invoice lottery. In the long term, tax evasion as a social norm should be re-evaluated in order to control social marketing effectiveness.作者: Manifest 時(shí)間: 2025-3-22 02:33
Textbook 2019from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply作者: AGOG 時(shí)間: 2025-3-22 05:39 作者: 溫和女孩 時(shí)間: 2025-3-22 12:46 作者: Acquired 時(shí)間: 2025-3-22 16:44 作者: LAIR 時(shí)間: 2025-3-22 20:27 作者: 脆弱吧 時(shí)間: 2025-3-22 23:10 作者: GRUEL 時(shí)間: 2025-3-23 03:44 作者: 折磨 時(shí)間: 2025-3-23 08:25
The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Preventiontic collaborations between various groups of stakeholders could create an enabling environment for change that eventually benefits the individuals, communities, environment, and society at large. The Italian Food Bank has been recovering the food that would otherwise end up in landfills in order to 作者: 疲勞 時(shí)間: 2025-3-23 12:36 作者: 模仿 時(shí)間: 2025-3-23 16:54 作者: commodity 時(shí)間: 2025-3-23 19:49
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Markeconvenient and more expensive, making them particularly less appealing options. How can charities under considerable budgetary restraint increase the appeal of hiring a chauffeur? This case study highlights how the University of Lethbridge Pronghorn Athletics Department implemented an Operation Red 作者: 業(yè)余愛(ài)好者 時(shí)間: 2025-3-23 23:13 作者: Initiative 時(shí)間: 2025-3-24 04:24
Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsiblenduce behavioral change among their customers. Despite the apparel industry being highly competitive, the campaign propagates a more conscious use of clothing instead of simply disposing of used items and purchasing new ones. Thus, it provides a telling example of how to use corporate activities in 作者: 明確 時(shí)間: 2025-3-24 09:35
Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in Indiareas in a city in India. Several studies have pointed to the fact that inculcating the simple habit of handwashing among children can reduce disease and improve mortality rates. However, due to various constraints and beliefs, it is difficult to develop long-term habits. Through this project, an eff作者: Inexorable 時(shí)間: 2025-3-24 12:41 作者: BULLY 時(shí)間: 2025-3-24 16:12
Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issueng countries of this social marketing organization. The key focus of this organization has been to increase awareness about cleft among all stakeholders and help poor families with cleft-afflicted children with funding to undertake surgery for cleft correction.作者: calorie 時(shí)間: 2025-3-24 22:20 作者: PSA-velocity 時(shí)間: 2025-3-24 23:46 作者: Ischemia 時(shí)間: 2025-3-25 07:10 作者: 序曲 時(shí)間: 2025-3-25 11:02
The Fundamentals of Social Marketingram. This method considers the “product” you are offering (behavior change), the price it represents for your target audience (both monetary and non-monetary), the place where it will be offered, and how you will promote it. Finally, this chapter discusses the ethical challenges inherent in social marketing efforts.作者: 膽小鬼 時(shí)間: 2025-3-25 14:19 作者: 閑逛 時(shí)間: 2025-3-25 17:24 作者: FIR 時(shí)間: 2025-3-25 22:26 作者: 致詞 時(shí)間: 2025-3-26 00:41
The Big Picture in Social Marketingng the need for all of these approaches. The importance of conducting a thorough situation analysis is stressed, including identification of strengths, weaknesses, opportunities, and threats (SWOT analysis). Finally, this chapter addresses?the need to identify competing behaviors that may hinder your social marketing?efforts.作者: 愛(ài)管閑事 時(shí)間: 2025-3-26 08:11
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Markeappeal of hiring a chauffeur? This case study highlights how the University of Lethbridge Pronghorn Athletics Department implemented an Operation Red Nose campaign in order to reduce impaired driving and raise funds for their athletics program.作者: 失望未來(lái) 時(shí)間: 2025-3-26 11:41 作者: 禮節(jié) 時(shí)間: 2025-3-26 13:03
ntial firms, including Andersen Consulting, PricewaterhouseCoopers, KPMG, Deloitte & Touche and the Boston Consulting Group. This will be essential reading for anyone already working as a consultant or considering doing so, and for people who buy or work with consultants.作者: Resistance 時(shí)間: 2025-3-26 17:33
Debra Z. Basilost influential firms, including Andersen Consulting, PricewaterhouseCoopers, KPMG, Deloitte & Touche and the Boston Consulting Group. This will be essential reading for anyone already working as a consultant or considering doing so, and for people who buy or work with consultants.978-1-349-14875-2978-1-349-14873-8作者: 解脫 時(shí)間: 2025-3-26 23:22 作者: Nerve-Block 時(shí)間: 2025-3-27 02:28 作者: 迅速飛過(guò) 時(shí)間: 2025-3-27 05:52 作者: GRACE 時(shí)間: 2025-3-27 11:56
Gonzalo Diaz-Meneses,Michael D. Basiloes rather than what top management intends it to do. The resulting order is not the creation of an overall designer; rather it emerges from the collectivity of interactions of organisational actors (Mintzberg and Waters, 1985; Johnson, 1987; Dermer, 1988, 1990).作者: Ejaculate 時(shí)間: 2025-3-27 14:36 作者: TRACE 時(shí)間: 2025-3-27 18:26
Jennifer Algie,Nicole Meadoes rather than what top management intends it to do. The resulting order is not the creation of an overall designer; rather it emerges from the collectivity of interactions of organisational actors (Mintzberg and Waters, 1985; Johnson, 1987; Dermer, 1988, 1990).作者: 顧客 時(shí)間: 2025-3-27 22:08
Ksenia Silchenko,Federica Simonetti,Giacomo Gistri crisis is a human crisis” (Braverman, 2003, p. 141) and ‘It is often the (mis) hand ling of crises, not the crisis itself, that can have the most consequences” (James and Wooten, 2005, p. 141) illustrate the importance of human behaviour to firm performance (see also Otley, 1994). It is imperative 作者: 伸展 時(shí)間: 2025-3-28 02:57
Peter Vitartas,Nicholas Shipley,Aaron Marchs for more research into the practice of strategic decision-making in its sociopolitical, organizational context and how this influences how managers assess the likely risks to a project before approving them; this chapter will examine how in the electricity generation industry it was not risks per 作者: Banquet 時(shí)間: 2025-3-28 06:29
Carlos Reis-Marques,Luís Filipe Lages,Valentine Vix Caminatind to agree that control is a purposely designed and implemented process by which the organization achieves its goals (Yan & Yadong, 2001). ‘The terms management accounting (MA), management accounting systems (MAS), management control systems (MCS), and organizational controls are sometimes used int作者: oracle 時(shí)間: 2025-3-28 13:04
Katherine C. Lafreniere,Katharine Howie Lorsch, 1967) and affects information processing and control systems (Egelhoff, 1984; Vachani, 1999). Consequently, the question of how to coordinate an MNC’s dispersed value-creation activities has become prominent and widely discussed in the literature (Bartlett et al., 1989; Pugh, Hickson, Hinin作者: 健忘癥 時(shí)間: 2025-3-28 18:27 作者: VEN 時(shí)間: 2025-3-28 20:20
Patricia Gurviez,Sandrine Raffinbeen able to provide acceptable answers to this open issue; thus there is a significant research gap. The research gap in the context of small and medium-sized enterprises (SMEs) is even larger – control here has been explored only in a considerably small number of studies. In the setting of small a作者: arbiter 時(shí)間: 2025-3-28 22:57
Katherine C. Lafreniere,Andy McArthur system as well as for winning internal piloting indicators and early warning information that readers can use at their own organizations.. .Given its focus, the book will be a valuable asset for managers and specialists, service providers, project developers, producers and traders, public enterpris作者: 好開(kāi)玩笑 時(shí)間: 2025-3-29 03:29
Research and Evaluation in Social Marketingg of what you should do, as well as what worked, what didn’t, and why. This chapter will review the major categories and approaches to social marketing research. In the appendix following this chapter, online resource links are provided for further guidance in research and evaluation.作者: Obsessed 時(shí)間: 2025-3-29 07:33
A Brief History of Social Marketingtates informed discussions, critical reflections, and analytical thought that the development of any discipline needs (Domegan in Journal of Historical Research in Marketing 2:457–466, .). That is, history is a vehicle for diagnosing the current context and understanding changes with the aim of imbu作者: erythema 時(shí)間: 2025-3-29 14:07
The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Preventionng public, non-profit, and for-profit organizations, it eventually transforms “food recovery” from a cost to a multiplied value, thus creating a win–win and a virtuous circle for all stakeholders involved.作者: 相互影響 時(shí)間: 2025-3-29 15:40
VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leaderhe region of Nampula, Mozambique. The goal of the program is to stimulate personal development and encourage women to make life decisions in a developing country. The training and empowerment of young women will foster leadership and entrepreneurship competencies, and consequently will have a social作者: 針葉樹(shù) 時(shí)間: 2025-3-29 19:56 作者: travail 時(shí)間: 2025-3-30 00:42
Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The such as the food waste in school canteens in Saint André-Lez-Lille, one of the first towns to adopt the campaign, which has halved, suggesting that children are receiving servings that are more adapted to their needs.作者: 蛙鳴聲 時(shí)間: 2025-3-30 07:36
Textbook 2019m social marketing, SWOT, competition.? Fundamentals of social marketing, ethics..? Formative and Evaluative Research..? Theories applied in social marketing..? A historical perspective on social marketing..Part II features 24 social marketing case studies that demonstrate the application of social 作者: acclimate 時(shí)間: 2025-3-30 11:09 作者: Costume 時(shí)間: 2025-3-30 13:01 作者: Carbon-Monoxide 時(shí)間: 2025-3-30 18:57 作者: Hyperlipidemia 時(shí)間: 2025-3-30 21:23
This pace of growth looks set to continue, but the future holds significant challenges. This book assesses the key opportunities and risks facing the consulting industry over the next twenty years, such as: -the changing client-consultant relationship, with clients demanding more tangible benefits 作者: septicemia 時(shí)間: 2025-3-31 01:30 作者: Dysplasia 時(shí)間: 2025-3-31 05:26
Debra Z. Basil This pace of growth looks set to continue, but the future holds significant challenges. This book assesses the key opportunities and risks facing the consulting industry over the next twenty years, such as: -the changing client-consultant relationship, with clients demanding more tangible benefits
