標(biāo)題: Titlebook: Optimal Bundling; Marketing Strategies Ralph Fuerderer,Andreas Herrmann,Georg Wuebker Book 1999 Springer-Verlag Berlin Heidelberg 1999 Bund [打印本頁] 作者: miserly 時(shí)間: 2025-3-21 18:20
書目名稱Optimal Bundling影響因子(影響力)
書目名稱Optimal Bundling影響因子(影響力)學(xué)科排名
書目名稱Optimal Bundling網(wǎng)絡(luò)公開度
書目名稱Optimal Bundling網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Optimal Bundling被引頻次
書目名稱Optimal Bundling被引頻次學(xué)科排名
書目名稱Optimal Bundling年度引用
書目名稱Optimal Bundling年度引用學(xué)科排名
書目名稱Optimal Bundling讀者反饋
書目名稱Optimal Bundling讀者反饋學(xué)科排名
作者: CEDE 時(shí)間: 2025-3-21 21:25
Stochastic Option Bundling and Bundle Pricingtive price. In the automobile industry, a basic car model is offered along with options such as air conditioning, sun-roof, metallic exterior colors, and so forth, so-called free-choice or free-flow options. In general, the customer is able to purchase option packages which consist of a number of si作者: OASIS 時(shí)間: 2025-3-22 04:27 作者: indecipherable 時(shí)間: 2025-3-22 07:52
A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundstrategy) or whether combinations of products should be marketed in the form of “bundles” or “packages” at a “bundle price” (pure bundling strategy). The use of mixed bundles where buyers have the choice to buy either the bundle or the individual items has recently become increasingly popular. This 作者: DUST 時(shí)間: 2025-3-22 09:55
Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles984). The hardware and software packages offered by computer manufacturers, vacation packages offered by the travel agencies, a shaving foam sold along with razors at some retailers are just a few commercial examples of bundling. While offering such product bundles, marketers usually use one of two 作者: Finasteride 時(shí)間: 2025-3-22 14:24
Buyers’ Evaluations of Mixed Bundling Strategies in Price-Promoted Marketsand and increasing profit (Guiltinan, 1987; Simon, 1992; Dolan and Simon, 1996; Wuebker, 1998). The literature in this area has traditionally focused on sellers’ motivations for implementing bundling strategies, such as price discrimination (Stigler, 1968; Adams and Yellen, 1976; Schmalensee, 1984),作者: 撫慰 時(shí)間: 2025-3-22 19:58 作者: 偶然 時(shí)間: 2025-3-22 22:22 作者: 決定性 時(shí)間: 2025-3-23 02:33 作者: 針葉樹 時(shí)間: 2025-3-23 09:29 作者: amenity 時(shí)間: 2025-3-23 10:30
Introduction to Price BundlingCollecting goods or services in a package and selling them at a (discounted) package price has become a widespread sales practice in many production or service oriented industries. The methodology itself is called Price Bundling and can be classified as a price differentiation tool for the price management of multiproduct/service enterprises.作者: Retrieval 時(shí)間: 2025-3-23 14:25 作者: 影響深遠(yuǎn) 時(shí)間: 2025-3-23 18:35 作者: COLIC 時(shí)間: 2025-3-24 00:29 作者: athlete’s-foot 時(shí)間: 2025-3-24 03:42 作者: Hypomania 時(shí)間: 2025-3-24 10:20 作者: 暗語 時(shí)間: 2025-3-24 14:21 作者: 一罵死割除 時(shí)間: 2025-3-24 15:52 作者: cancer 時(shí)間: 2025-3-24 22:24
978-3-642-08459-1Springer-Verlag Berlin Heidelberg 1999作者: JADED 時(shí)間: 2025-3-25 02:58
Jürgen Ringbeck,Carl-Stefan Neumann,Andreas Cornet作者: 顧客 時(shí)間: 2025-3-25 05:48
Bundling — A Powerful Method to Better Exploit Profit Potentialnt (see Wuebker, 1998, 189). In a similar way, Microsoft is trying to monopolize the Web-browser market. In mid-1996, its Web-browser Internet Explorer had a market share of 7 percent, while Netscape’s Navigator had a quasi-monopoly (over 80 percent market share). By bundling the Explorer with its o作者: semiskilled 時(shí)間: 2025-3-25 09:02 作者: Detonate 時(shí)間: 2025-3-25 15:43
Bundling and Pricing of Modular Machine Tools Under Demand Uncertaintyer of Deckel-MAHO with Gildemeister in mid 1994. Overall, global competition between machine tool manufacturers has become fiercer. Recently, the German Machinery and Plant Manufacturers’ Association warned that it was almost impossible to generate profit by building machine tools in Germany, see VDMA (1991).作者: 樹木心 時(shí)間: 2025-3-25 19:17 作者: 誰在削木頭 時(shí)間: 2025-3-25 20:49 作者: 慎重 時(shí)間: 2025-3-26 02:48
Book 1999nd price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s prof作者: verdict 時(shí)間: 2025-3-26 05:02
Evaluating Multidimensional Prices in the Bundling Contexturers. Since the early 1990s, between 10% and 28% of all new automobiles have been sold under a leasing agreement, depending on the maker and the model series. The average leasing share for the automobile sector was approximately 23% in Germany in 1995.作者: GRIEF 時(shí)間: 2025-3-26 09:59 作者: debouch 時(shí)間: 2025-3-26 12:38 作者: 節(jié)約 時(shí)間: 2025-3-26 18:30
Product and Service Bundling Decisions and their Effects on Purchase Intentionin which only a bundle of items or components is available for purchase; in other words, buyers must purchase the bundle, they do not have the option of purchasing individual components. In contrast, mixed bundling gives buyers the option of purchasing either the bundle, or any or all of the individual components.作者: 協(xié)定 時(shí)間: 2025-3-26 22:44
t to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.978-3-642-08459-1978-3-662-09119-7作者: antiandrogen 時(shí)間: 2025-3-27 04:57 作者: 玉米 時(shí)間: 2025-3-27 07:20 作者: Infant 時(shí)間: 2025-3-27 13:12
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