標題: Titlebook: Marketing Identities Through Language; English and Global I Elizabeth Martin Book 2006 Palgrave Macmillan, a division of Macmillan Publishe [打印本頁] 作者: Combat 時間: 2025-3-21 17:54
書目名稱Marketing Identities Through Language影響因子(影響力)
書目名稱Marketing Identities Through Language影響因子(影響力)學科排名
書目名稱Marketing Identities Through Language網絡公開度
書目名稱Marketing Identities Through Language網絡公開度學科排名
書目名稱Marketing Identities Through Language被引頻次
書目名稱Marketing Identities Through Language被引頻次學科排名
書目名稱Marketing Identities Through Language年度引用
書目名稱Marketing Identities Through Language年度引用學科排名
書目名稱Marketing Identities Through Language讀者反饋
書目名稱Marketing Identities Through Language讀者反饋學科排名
作者: 陶醉 時間: 2025-3-21 21:24
http://image.papertrans.cn/m/image/624353.jpg作者: CRAMP 時間: 2025-3-22 04:24 作者: angina-pectoris 時間: 2025-3-22 07:32 作者: calamity 時間: 2025-3-22 11:47
978-1-349-52600-0Palgrave Macmillan, a division of Macmillan Publishers Limited 2006作者: hieroglyphic 時間: 2025-3-22 15:22 作者: dapper 時間: 2025-3-22 18:46 作者: evaculate 時間: 2025-3-22 22:40
Seducing the French with Americana,arious categories (for example, landscapes, celebrities, lifestyles, fiction television and movie characters, symbols, and other representations of American culture). It will be demonstrated that, whereas some anti-American sentiment has been expressed over the years (in the writings of some French 作者: 案發(fā)地點 時間: 2025-3-23 05:19
Adaptations for the French Market,t commonly used in French advertising as reported in the literature (for example, Biswas, Olsen and Carlet, 1992; Zandpour, Chang, and Catalano, 1992; Taylor, Hoy, and Haley, 1996). The final section of this chapter illustrates how multinational corporations are adapting their advertising for the Fr作者: companion 時間: 2025-3-23 07:13 作者: 冥界三河 時間: 2025-3-23 09:48
French Resistance to English,n detail (such as the required equally ‘legible, audible and intelligible’ French translations for foreign languages used in slogans and dialogue), along with the general public’s attitudes towards English. Reactions from members of the French advertising industry to this legislation as reported dur作者: Dorsal-Kyphosis 時間: 2025-3-23 16:53
important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.978-1-349-52600-0978-0-230-51190-3作者: JEER 時間: 2025-3-23 19:16 作者: 連累 時間: 2025-3-24 01:23 作者: 口味 時間: 2025-3-24 04:44 作者: DOSE 時間: 2025-3-24 07:41
Introduction,dvertisers’ choice of visual and textual components when targeting French consumers. Emerging from this analysis is a consumer for whom both local and global identities are continually reinforced through advertising discourse. Through language and imagery, advertisers create a panoply of border-cros作者: palliate 時間: 2025-3-24 12:39
Linguistic Analyses of Advertising,of language. It therefore takes into account the sociocultural setting in which the communication occurs, the interlocutors involved, the intended message of the communication, the genre of discourse, and other sociolinguistic parameters. Indeed, a creative team’s decisions regarding the verbal and 作者: Orchiectomy 時間: 2025-3-24 15:31 作者: Insatiable 時間: 2025-3-24 20:40
Seducing the French with Americana,, we will begin this discussion with an overview of French perceptions of the US, moving from imported cultural traditions (such as Halloween) and Americans who are well known in France (including film makers, movie stars, and politicians) to America’s reputation as a global superpower and the repre作者: Horizon 時間: 2025-3-25 01:36 作者: 填料 時間: 2025-3-25 07:00 作者: PON 時間: 2025-3-25 08:03 作者: palliate 時間: 2025-3-25 12:08
Conclusion,y’s and French government’s reactions to the spread of English, this book examines French advertising from a variety of perspectives, providing a comprehensive overview of advertising in France with respect to English and global imagery. Presenting this discourse within its sociolinguistic and socio作者: 孤僻 時間: 2025-3-25 16:33 作者: SMART 時間: 2025-3-25 22:49
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