標題: Titlebook: Marketing Effectiveness and Accountability in SMEs; A Multimethodologica Trevor A. Smith Book 2022 The Editor(s) (if applicable) and The Au [打印本頁] 作者: Definite 時間: 2025-3-21 16:08
書目名稱Marketing Effectiveness and Accountability in SMEs影響因子(影響力)
書目名稱Marketing Effectiveness and Accountability in SMEs影響因子(影響力)學科排名
書目名稱Marketing Effectiveness and Accountability in SMEs網(wǎng)絡公開度
書目名稱Marketing Effectiveness and Accountability in SMEs網(wǎng)絡公開度學科排名
書目名稱Marketing Effectiveness and Accountability in SMEs被引頻次
書目名稱Marketing Effectiveness and Accountability in SMEs被引頻次學科排名
書目名稱Marketing Effectiveness and Accountability in SMEs年度引用
書目名稱Marketing Effectiveness and Accountability in SMEs年度引用學科排名
書目名稱Marketing Effectiveness and Accountability in SMEs讀者反饋
書目名稱Marketing Effectiveness and Accountability in SMEs讀者反饋學科排名
作者: CAPE 時間: 2025-3-21 20:57 作者: NAVEN 時間: 2025-3-22 01:24 作者: cathartic 時間: 2025-3-22 07:20 作者: ICLE 時間: 2025-3-22 09:59
Introduction,he multimethodological approach utilized for developing the manuscript vis-à-vis knowledge investigation, qualitative inquiry, quantitative modelling, case study and the linkages between the methods are encapsulated. The chapter then addresses the organization of the book and the intended audience f作者: 古文字學 時間: 2025-3-22 13:34
Marketing Accountability with Applications and Implications for SMEs,y marketing are similar and nuanced concepts. Effectiveness is determined by the attainment of marketing goals and objectives of the firm, while accountability is accepting responsibility for the outcomes of the set goals and objectives. Notably, the chapter presents the state of affairs of the rese作者: Vaginismus 時間: 2025-3-22 17:40
Knowledge in Marketing Effectiveness with Applications and Implications for SMEs, (., . and . for driving marketing effectiveness. Putting it all together, the chapter focuses on the knowledge in marketing that is essential for marketing effectiveness and highlights its applications and implications for SMEs.作者: 本能 時間: 2025-3-22 22:34
A Qualitative Inquiry into Marketing Effectiveness of SMEs,t intelligence); utilized five operative strategies (strategic planning, transformation strategy, image building strategy, Porter’s generic strategies, and value proposition strategy); had two areas of focus for improving marketing efficiency (profit optimizing and quick reactions); focused on two a作者: 畫布 時間: 2025-3-23 02:23 作者: peritonitis 時間: 2025-3-23 06:49 作者: 主動脈 時間: 2025-3-23 13:32 作者: expound 時間: 2025-3-23 14:51
Marketing Effectiveness and Accountability in SMEsA Multimethodologica作者: Canyon 時間: 2025-3-23 21:05 作者: Fantasy 時間: 2025-3-24 00:54 作者: NIL 時間: 2025-3-24 04:36 作者: 一窩小鳥 時間: 2025-3-24 06:54
Trevor A. Smithory synapses. We will see how neurons and memristors can be interconnected to achieve large-scale spiking learning systems that follow an STDP learning rule, and how hibrid memristor-CMOS chips can be assembled onto scalable architectures exploiting AER (Address-Event-Representation) technology. Fin作者: hallow 時間: 2025-3-24 13:24 作者: 圣人 時間: 2025-3-24 18:43 作者: Dungeon 時間: 2025-3-24 19:52 作者: Assault 時間: 2025-3-24 23:25 作者: 失誤 時間: 2025-3-25 06:59 作者: 痛得哭了 時間: 2025-3-25 11:14
A Qualitative Inquiry into Marketing Effectiveness of SMEs,d to the need for more qualitative work in the discipline of marketing. Kotler’s five dimensions of marketing effectiveness (Kotler, 1977), along with add-on dimensions of digital marketing and data analytics were utilized as the framework for carrying out the inquiry. Utilizing semi-structured inte作者: Arb853 時間: 2025-3-25 13:35
Marketing Capabilities, Efficiency and the Digital Link to SME Performance,sess the marketing capabilities that drive marketing efficiency. Second, to explore the digital link (digital marketing and data analytics) between marketing efficiency and SME performance. An exploratory model was developed using structural equations modelling (SmartPls) and an online survey-based 作者: 修飾 時間: 2025-3-25 16:16
Marketing Effectiveness in a Successful SME: The Case of Point Global Marketing Limited,tell their story. Point Global Marketing was selected as the firm was considered by the author to be marketing effective based on preliminary fact finding discussions with the CEO. The story was told by the CEO with support from his team and guided by interview questions on marketing effectiveness v作者: STEER 時間: 2025-3-25 23:16
Synthesis, Lessons Learnt, and Practice on Marketing Effectiveness and Accountability in SMEs,ntext of the SMEs. The salient issues in the general marketing literature on effectiveness and accountability that bedevil the marketing function were also encapsulated. In addition, the application of marketing knowledge and customer knowledge to marketing effectiveness was highlighted. This is fol作者: 藝術 時間: 2025-3-26 03:21
Conclusion and Way Forward,lusion seeks to address the inferences from the study of SMEs and is not intended to be summative in discourse. Insights were presented on knowledge in marketing, marketing accountability programme, marketing efficiency, b2b model of repeat business for growth, hampering implementation, and manageme作者: 都相信我的話 時間: 2025-3-26 07:46
rs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type 作者: esoteric 時間: 2025-3-26 12:05 作者: lymphoma 時間: 2025-3-26 14:16
Trevor A. Smithrs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type 作者: OCTO 時間: 2025-3-26 18:37
Trevor A. Smithrs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type 作者: Kaleidoscope 時間: 2025-3-26 21:28
Trevor A. Smithrs. Specifically, we are linking one type of memristor nano technology devices to the biological synaptic update rule known as Spike-Time-Dependent-Plasticity found in real biological synapses. Understanding this link allows neuromorphic engineers to develop circuit architectures that use this type 作者: 喪失 時間: 2025-3-27 03:19 作者: 摘要記錄 時間: 2025-3-27 08:47 作者: amorphous 時間: 2025-3-27 11:39
Palgrave Studies in Marketing, Organizations and Societyhttp://image.papertrans.cn/m/image/624343.jpg作者: ABIDE 時間: 2025-3-27 14:39 作者: gustation 時間: 2025-3-27 21:25
Marketing Effectiveness and Accountability in SMEs978-3-031-09861-1Series ISSN 2661-8613 Series E-ISSN 2661-8621 作者: Arresting 時間: 2025-3-27 22:47 作者: vertebrate 時間: 2025-3-28 02:46 作者: fidelity 時間: 2025-3-28 06:29 作者: antecedence 時間: 2025-3-28 12:46
978-3-658-36273-7Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden
