派博傳思國際中心

標題: Titlebook: Marketing Decisions Under Uncertainty; Dung Nguyen Book 1997 Springer Science+Business Media New York 1997 Advertising.Import.Management.M [打印本頁]

作者: 人工合成 時間: 2025-3-21 16:44
書目名稱Marketing Decisions Under Uncertainty影響因子(影響力)

書目名稱Marketing Decisions Under Uncertainty影響因子(影響力)學科排名

書目名稱Marketing Decisions Under Uncertainty網(wǎng)絡(luò)公開度

書目名稱Marketing Decisions Under Uncertainty網(wǎng)絡(luò)公開度學科排名

書目名稱Marketing Decisions Under Uncertainty被引頻次

書目名稱Marketing Decisions Under Uncertainty被引頻次學科排名

書目名稱Marketing Decisions Under Uncertainty年度引用

書目名稱Marketing Decisions Under Uncertainty年度引用學科排名

書目名稱Marketing Decisions Under Uncertainty讀者反饋

書目名稱Marketing Decisions Under Uncertainty讀者反饋學科排名

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Marketing Decisions Under Uncertainty978-1-4615-6209-2Series ISSN 0923-6716 Series E-ISSN 2199-1057

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International Series in Quantitative Marketinghttp://image.papertrans.cn/m/image/624341.jpg

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作者: 狂亂 時間: 2025-3-23 06:19
Market Share and Diffusion Modelsaling with market share models as well as diffusion models. Specific interactions between production processes and marketing variables will be highlighted and analyzed in Chapter 7. We then turn our attention in Chapter 8 to the issue of competition under uncertainty in oligopolistic markets and Cha

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作者: 拋物線 時間: 2025-3-23 15:53
Adaptive Behavior, Experimentation and Some Empirical Resultscoefficient models will . be included in our discussion in this chapter even though the issue of parameter uncertainty constitutes an integral part of theoretical approach to the firm’s decisions under uncertainty. The interested reader will find the Hanssens Parsons Schultz book cited above most co

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Introductions examined in the book as well. As we seek to follow a rather uniform notation, the materials presented in this chapter should familiarize the reader from the very beginning with some of the frequently used notation employed throughout the book.

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作者: 俗艷 時間: 2025-3-25 03:29
Introductionr basis, and second, to set up some of the basic analytical framework which we will often refer to throughout the book. We will find it useful to devote a technical-oriented section on the discrete stochastic dynamic programming method which underlines the solution approach we use in several context

作者: lipids 時間: 2025-3-25 07:29
Pricing Under Uncertaintyhe role of pricing in order to examine at length the impact of demand uncertainty and risk-taking attitude of the firm on this essential component of the firm’s marketing mix. It is well-known that marketing mix represents a central approach in understanding marketing phenomena and strategic decisio

作者: Nmda-Receptor 時間: 2025-3-25 12:08
Advertisingne the impact of demand uncertainty as well as other forms of randomness on the firm’s advertising activities. The importance of this particular marketing activity has been stressed in the literature; what we want to focus here is the notion that in many real world situations, the effect of marketin

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作者: Astigmatism 時間: 2025-3-25 20:08
Salesforce Size, Compensation and Labor Heterogeneitys related to the operations of a company’s salesforce exceed those for advertising and other marketing activities. In general, salesforce management involves not only administrative aspects such as recruiting, training, assigning, compensating, motivating and controlling the firm’s salesforce, but a

作者: Heterodoxy 時間: 2025-3-26 00:47