標(biāo)題: Titlebook: Marketing Big Oil: Brand Lessons from the World’s Largest Companies; Mark L. Robinson Book 2014 Mark L. Robinson 2014 Brand management.Big [打印本頁] 作者: 獨裁者 時間: 2025-3-21 17:36
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作者: Limited 時間: 2025-3-21 21:24 作者: 無所不知 時間: 2025-3-22 02:33
Chevron versus Ecuador: How a Strong Brand Defends Itselfollution. The company undertook its own cleanup operations before exiting the country in 1992. As a result of Chevron’s acquisition of Texaco, the same native tribes sued the newly formed ChevronTexaco for $19 billion. Chevron has pursued a Standard Oil-style defense refusing to financially settle the lawsuit.作者: 難解 時間: 2025-3-22 07:57 作者: Apoptosis 時間: 2025-3-22 11:51
Mark L. Robinson 2014作者: indubitable 時間: 2025-3-22 13:44 作者: 干旱 時間: 2025-3-22 17:13
Book 2014Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn‘t work, showing us how even the largest companies sometimes fail to get their message across.作者: BULLY 時間: 2025-3-22 21:14 作者: Mnemonics 時間: 2025-3-23 02:52
Shell versus Greenpeace and Brent SparDuring the mid-1990s, Shell’s decision to dispose of the Brent Spar oil storage platform at sea, drew angry responses from the environmental organization Greenpeace and many European consumers. Shell attempted to counteract much of the negative media coverage while Greenpeace achieved a public relations victory against a major oil company.作者: 前面 時間: 2025-3-23 06:37
http://image.papertrans.cn/m/image/624329.jpg作者: 國家明智 時間: 2025-3-23 13:17
Marketing Big Oil: Brand Lessons from the World’s Largest Companies作者: Fibroid 時間: 2025-3-23 14:44 作者: Enthralling 時間: 2025-3-23 21:54
Mark L. Robinsonp - the emphasis was placed solely on a "hacker‘s" view of computation, i. e. , the control and manipulation of storage cells. No consideration was given to the978-1-4612-9202-9978-1-4613-2017-3Series ISSN 0893-3405 作者: 閹割 時間: 2025-3-23 23:42 作者: Thrombolysis 時間: 2025-3-24 06:24
Mark L. Robinsonon along with the recurring textual awareness of confession’s ability to transform the soul; demonstrating that memory and recollectionis used in medieval literature to emphasize emotional and behavioral change.?.978-3-319-85723-7978-3-319-55675-8Series ISSN 2945-5936 Series E-ISSN 2945-5944 作者: 發(fā)微光 時間: 2025-3-24 08:50
Mark L. Robinsonon along with the recurring textual awareness of confession’s ability to transform the soul; demonstrating that memory and recollectionis used in medieval literature to emphasize emotional and behavioral change.?.978-3-319-85723-7978-3-319-55675-8Series ISSN 2945-5936 Series E-ISSN 2945-5944 作者: 有毒 時間: 2025-3-24 13:01
Mark L. Robinsonbjects such as jewellery, memorial stones and sacred vessels). Men may have dominated the pages of literature from the period, but they would not have had half 978-0-333-56859-0978-1-349-27515-1Series ISSN 2947-0315 Series E-ISSN 2947-0323 作者: 實現(xiàn) 時間: 2025-3-24 16:55
carry around and represent the stories of the participants. The three mosaic pieces highlight situational ethics and ethics of the personal, both aspects of “doing most good” and “doing least harm” that rarely appear in any guide or any ethics policy.作者: 衍生 時間: 2025-3-24 20:09 作者: 阻礙 時間: 2025-3-25 00:27
Mark L. Robinsonion. The technique shows promise in a vector machine environ- ment, particularly if memory interleaving is used. Supercomputers such as the Cray, the CDC Cyber 205, the IBM 3090, as well as superminis such as the Convex are possible environments for implementation.作者: Condescending 時間: 2025-3-25 04:59
Mark L. Robinsonion. The technique shows promise in a vector machine environ- ment, particularly if memory interleaving is used. Supercomputers such as the Cray, the CDC Cyber 205, the IBM 3090, as well as superminis such as the Convex are possible environments for implementation.作者: 喪失 時間: 2025-3-25 08:26 作者: CHAR 時間: 2025-3-25 15:31
Mark L. Robinsonollowing infection. As a result of this work, we have gained a broader understanding of the kinetics and magnitude of antiviral T-cell immunity as well as new insight into the patterns of immunodominance and differential regulation of cytokines and cytotoxicity-associated molecules. This information作者: Bereavement 時間: 2025-3-25 17:45
Mark L. Robinsonommunity of memory and thus from existence, indicating that the ancients believed that names had immense commemorative power. Jewish memorial practices have a similar foundation. The Hebrew Bible ascribes a crucial significance to names, regarding ‘the survival of a name as the predominant vehicle f作者: Psa617 時間: 2025-3-25 20:01 作者: 屈尊 時間: 2025-3-26 03:49
Mark L. Robinsonin them, and the fact that texts had to be copied by scribes if they were to be disseminated at all must have encouraged the ‘creative’ copying which so often occurred. The creativity of the copier lay sometimes in correction of the original narrative and at other times in the chronological extensio作者: Kaleidoscope 時間: 2025-3-26 06:14
Mark L. Robinsone mentioned in the sources have survived. Of the surviving material evidence, only objects from ecclesiastical institutions remain because churches and monasteries had archives and treasuries built in which to keep their heirlooms for ever. Very few objects from a secular background have survived, h作者: 寬大 時間: 2025-3-26 11:49
Mark L. Robinsonng emphasizes the isolation of monks in monasteries separated from the rest of the world, an almost exclusively male view of society and its past, and a literary tradition of historiography rooted in Christian religion. This book will present a different view.作者: Assemble 時間: 2025-3-26 14:06
Introduction: Why We Love to Hate the Oil Companies such as the Exxon Valdez oil spill in 1989 and BP’s Deepwater Horizon’s explosion in April 2010 and the resulting environmental and PR disasters have only served to perpetuate the negative image of the industry.作者: 格子架 時間: 2025-3-26 16:56
The Oil Refining Era: 1863–1869, refining companies had to rely on railroads which were continually expanding throughout the United States. Rockefeller made secret deals with the railroads forming what today we would call a cartel between oil refiners and railroads.作者: Adrenal-Glands 時間: 2025-3-27 00:39
The Arrogant and Aloof Oil Companyl executives took it upon themselves to use the same strategies, as did Rockefeller. By relying on arrogant and aloof behavior, all of these executives helped to create and perpetuate a poor corporate brand image and reputation.作者: thrombosis 時間: 2025-3-27 05:05 作者: forbid 時間: 2025-3-27 06:25 作者: 光明正大 時間: 2025-3-27 12:19 作者: 聯(lián)想 時間: 2025-3-27 15:51
The Standard Oil Empire Reigns Supreme: 1870–1900. To the public and many local U.S. governments and politicians, Standard Oil was the most hated company in America. The company acquired other refining companies for pennies on the dollar and those that were not acquired were forcibly put out of business.作者: 倔強不能 時間: 2025-3-27 21:00 作者: 注意到 時間: 2025-3-28 00:49
How BP Destroyed a Corporate BrandApril 2010. Although the environmental impact has and will be debated for years, the event serves as a case study of how a properly planned and executed PR and crisis communications plan can help reduce the damage done to the corporate brand.作者: 掃興 時間: 2025-3-28 04:48 作者: 啞劇 時間: 2025-3-28 09:07 作者: Medicaid 時間: 2025-3-28 13:38
sue of ethics in artful engagement as an area that is under-explored in memory-work and self-study. Sifiso Magubane, a South African teacher-researcher, considers the emotional challenges in getting permission to use the photograph of a close friend of his who has died. Casey Burkholder, studying at作者: Harness 時間: 2025-3-28 18:09 作者: 泛濫 時間: 2025-3-28 20:03 作者: NICHE 時間: 2025-3-29 01:02 作者: Brocas-Area 時間: 2025-3-29 05:13 作者: Free-Radical 時間: 2025-3-29 09:41
Mark L. Robinsonion, suitable for use in a parallel or vector machine environment. We developed a scheme in which the compiler, having knowledge of the machine‘s access patterns, does a global analysis of a program‘s operations, and automatically determines optimum organization for the data. For example, for certai作者: 變態(tài) 時間: 2025-3-29 11:38 作者: 剝削 時間: 2025-3-29 16:57 作者: 巧辦法 時間: 2025-3-29 20:34
Mark L. Robinson, ethnic, or national group. But more than that, names have long been understood as having inherent mnemonic and connective power. Aleida Assmann, a scholar of literary and cultural studies, even describes the memory of the dead, and specifically the commemoration of their names, as the anthropologi作者: Anthropoid 時間: 2025-3-30 02:13
Mark L. Robinsonctive memorial forms. Our times are characterized by considerations and articulations of the meaning of the past in the present, as we see in discussions about the if, where, and how of the United States National Slavery Museum; in the long path to the official apology made in 2008 by Australia’s go作者: corporate 時間: 2025-3-30 06:58
Mark L. Robinsonl authors including Langland, Chaucer, Gower, and the Gawain.This book argues that the traditional relationship between the act of confessing and the act of remembering is manifested through the widespread juxtaposition of confession and memory in Middle English literary texts and, furthermore, that作者: 自制 時間: 2025-3-30 08:36 作者: instate 時間: 2025-3-30 14:30 作者: tattle 時間: 2025-3-30 17:07 作者: BARK 時間: 2025-3-30 21:05 作者: PRO 時間: 2025-3-31 03:03 作者: 柳樹；枯黃 時間: 2025-3-31 07:58 作者: 小歌劇 時間: 2025-3-31 11:13 作者: 鉤針織物 時間: 2025-3-31 16:37
The Oil Refining Era: 1863–1869 as it is referred to in other parts of the world, but kerosene. Motor vehicles requiring gasoline would not appear until well into the 20th century. Refining crude oil into kerosene required access to crude oil supplies and access to a transportation method. In these early years of the oil industry作者: 獸皮 時間: 2025-3-31 21:19 作者: 嚴(yán)重傷害 時間: 2025-4-1 00:08
