標題: Titlebook: Managing TV Brands with Social Media; An Empirical Analysi Jennifer Berz Book 2016 Springer Fachmedien Wiesbaden 2016 Media Management.Medi [打印本頁] 作者: GERM 時間: 2025-3-21 17:51
書目名稱Managing TV Brands with Social Media影響因子(影響力)
書目名稱Managing TV Brands with Social Media影響因子(影響力)學科排名
書目名稱Managing TV Brands with Social Media網絡公開度
書目名稱Managing TV Brands with Social Media網絡公開度學科排名
書目名稱Managing TV Brands with Social Media被引頻次
書目名稱Managing TV Brands with Social Media被引頻次學科排名
書目名稱Managing TV Brands with Social Media年度引用
書目名稱Managing TV Brands with Social Media年度引用學科排名
書目名稱Managing TV Brands with Social Media讀者反饋
書目名稱Managing TV Brands with Social Media讀者反饋學科排名
作者: 非實體 時間: 2025-3-21 20:16
Theoretical foundation in relevant fields of research, combines findings from brand research, media research and social media research, it is necessary to expand on the theoretical foundation of all fields. Chapter 3 will draw upon this theoretical foundation and concretises it when necessary.作者: Silent-Ischemia 時間: 2025-3-22 00:37 作者: 撫育 時間: 2025-3-22 06:43 作者: 辭職 時間: 2025-3-22 10:39 作者: 牽索 時間: 2025-3-22 16:56
http://image.papertrans.cn/m/image/623210.jpg作者: Adrenaline 時間: 2025-3-22 20:52
978-3-658-14293-3Springer Fachmedien Wiesbaden 2016作者: 小卷發(fā) 時間: 2025-3-22 22:33
Model development (conceptualisation),Chapter 2 provided the theoretical background for the development of the conceptual model. In this chapter, firstly, the constructs relevant for the model are conceptualised, and secondly, hypotheses regarding the relationships between those constructs are derived from theoretical considerations.作者: 碌碌之人 時間: 2025-3-23 03:57 作者: Optimum 時間: 2025-3-23 07:35 作者: Indurate 時間: 2025-3-23 12:28 作者: CHIP 時間: 2025-3-23 16:43 作者: 急急忙忙 時間: 2025-3-23 18:01 作者: 大暴雨 時間: 2025-3-23 23:38
social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.. . .978-3-658-14293-3978-3-658-14294-0作者: IVORY 時間: 2025-3-24 06:17 作者: Intuitive 時間: 2025-3-24 07:39 作者: 陶瓷 時間: 2025-3-24 11:57
Theoretical foundation in relevant fields of research, combines findings from brand research, media research and social media research, it is necessary to expand on the theoretical foundation of all fields. Chapter 3 will draw upon this theoretical foundation and concretises it when necessary.作者: Anhydrous 時間: 2025-3-24 17:00
Specifications of model development, approach, is chosen as the method for model testing is explained in section?4.1, while 4.2 describes the survey conducted to collect data for model testing. Section?4.3 goes into detail with the PLS approach, its theoretical background and its application to the research question, before section?4.作者: 偉大 時間: 2025-3-24 22:16
Empirical model evaluation and hypothesis testing,ural models, using the PLS algorithm. After the evaluation of the complete model, moderating effects are examined by conducting group comparisons (section?5.4.1) and by investigating interaction effects (5.4.2). After that, selected constructs are further examined by exploratory data analysis (secti作者: 離開 時間: 2025-3-25 02:02 作者: Throttle 時間: 2025-3-25 05:45
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