標(biāo)題: Titlebook: Management-Konzepte für kleine und mittlere Unternehmen; Ralph Berndt Book 2006 Springer-Verlag Berlin Heidelberg 2006 Business.Erfolg.Inn [打印本頁(yè)] 作者: panache 時(shí)間: 2025-3-21 19:03
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作者: GRIEF 時(shí)間: 2025-3-21 22:20 作者: 煤渣 時(shí)間: 2025-3-22 00:38 作者: Anticoagulants 時(shí)間: 2025-3-22 06:15 作者: Assemble 時(shí)間: 2025-3-22 12:23
at can also be influenced by the firm. However, the political arena is also increasingly defined by the activities of special interest groups whose actions can have a major effect on firms. Furthermore, the marketer is likely to be required, either by regulation or by good marketing sense, to take i作者: 離開(kāi)可分裂 時(shí)間: 2025-3-22 16:39
Rudolf Ergenzinger,Jan S. Krulis-Randain this book are: how do marketingmanagers make decisions; how can marketing management support systemshelp to overcome several (cognitive) limitations of human decisionmakers; and what is the most appropriate type of management supportsystem for assisting the problem-solving methods employed by ama作者: 修改 時(shí)間: 2025-3-22 20:36
Uwe Hilzenbechergh no two products or markets are identical, all product managers use a common set of concepts, indicators, and ways of reasoning in carrying out their jobs. This makes it worthwhile to develop a system that can support everyone who fulfills the function of brand manager in FMCG markets.作者: 不遵守 時(shí)間: 2025-3-22 22:05
Claudia Fantapié Altobelliin this book are: how do marketingmanagers make decisions; how can marketing management support systemshelp to overcome several (cognitive) limitations of human decisionmakers; and what is the most appropriate type of management supportsystem for assisting the problem-solving methods employed by ama作者: 昆蟲(chóng) 時(shí)間: 2025-3-23 02:30
Peter Ottoncreasing time pressure. Product life cycles are getting shorter, and competition occurs not only within countries but increasingly at an international and even global level. New markets are opening up in Asia and central Europe, existing markets are being deregulated, and new distribution channels 作者: 愉快嗎 時(shí)間: 2025-3-23 08:46
Stephen A. Stumpf,James W. Klinglergh no two products or markets are identical, all product managers use a common set of concepts, indicators, and ways of reasoning in carrying out their jobs. This makes it worthwhile to develop a system that can support everyone who fulfills the function of brand manager in FMCG markets.作者: alabaster 時(shí)間: 2025-3-23 13:34 作者: constitutional 時(shí)間: 2025-3-23 16:20 作者: CLAIM 時(shí)間: 2025-3-23 21:52 作者: obviate 時(shí)間: 2025-3-24 01:23 作者: 賠償 時(shí)間: 2025-3-24 05:43 作者: 言行自由 時(shí)間: 2025-3-24 10:09
Ralph Berndt,Muriel J. Uebelharthl zur Bewertung der Marketing-Effektivit?t als auch der Marketing-Effizienz werden ausführlich beschrieben..Best Practice-Beispiele veranschaulichen die Anwendung der vorgestellten Konzepte und ausgew?hlten Instrumente zur Steuerung der Marketingeffizienz und -effektivit?t in Unternehmen.."Marketin作者: 裝飾 時(shí)間: 2025-3-24 14:22 作者: fluffy 時(shí)間: 2025-3-24 16:31 作者: nautical 時(shí)間: 2025-3-24 22:40
Matthias Klein 1997–2001, wo die drei gro?en amerikanischen Hersteller im Durchschnitt 550 Dollar Rabatt, die führenden japanischen Hersteller, Toyota, Nissan und Honda, aber nur 110 Dollar Rabatt auf einen Neuwagen gaben (Pauwels et al. 2004), kann man zunehmend auch in Europa die exzessiven Rabattvergaben im Ne作者: Graves’-disease 時(shí)間: 2025-3-25 00:03
y, and more..With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of mark978-3-030-86072-1978-3-030-86073-8作者: 必死 時(shí)間: 2025-3-25 06:47
Management-Konzepte für kleine und mittlere Unternehmen作者: pineal-gland 時(shí)間: 2025-3-25 10:04
ices. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in mark作者: acrophobia 時(shí)間: 2025-3-25 13:39 作者: inconceivable 時(shí)間: 2025-3-25 18:36 作者: Presbyopia 時(shí)間: 2025-3-25 21:17 作者: conception 時(shí)間: 2025-3-26 01:03
Uwe Hessts in information technology have caused a marketingdata explosion, but have also provided a powerful set of tools thatcan transform this data into applicable marketing knowledge.Consequently, companies are making major investments in such marketingdecision aids. .This book is the first comprehensiv作者: Pulmonary-Veins 時(shí)間: 2025-3-26 06:17
Rudolf Ergenzinger,Jan S. Krulis-Randarmation technology have caused a marketingdata explosion, but have also provided a powerful set of tools thatcan transform this data into applicable marketing knowledge.Consequently, companies are making major investments in such marketingdecision aids. .This book is the first comprehensive, systema作者: 血統(tǒng) 時(shí)間: 2025-3-26 10:53
Uwe Hilzenbecherng an MMSS that is tailor-made to a specific marketing function, that of a brand manager in fast-moving consumer goods (FMCG). The brand management or product management system originated at Procter and Gamble in the 1920s and has become the dominant way of organizing the marketing function in FMCG 作者: Forage飼料 時(shí)間: 2025-3-26 12:46 作者: Preserve 時(shí)間: 2025-3-26 18:56 作者: LEER 時(shí)間: 2025-3-26 23:53 作者: incision 時(shí)間: 2025-3-27 03:02
rketing situation – even if this ismore obvious in somesituations than in others. Logically therefore its origin and traces are intertwined with those of the marketing discipline. The antecedents of marketing go way back into the history of many economies, even if these show different time patterns 作者: intercede 時(shí)間: 2025-3-27 05:35 作者: resistant 時(shí)間: 2025-3-27 11:30
Markus Erneviour, and a firm’s receptivity to innovation. It was then argued that if this relationship could be confirmed it would offer a means of deriving a measure of . in the conceptual model advanced in Chapter 4. Our review of the extant research findings has conclusively shown this to be the greatest pe作者: cutlery 時(shí)間: 2025-3-27 16:35
viour, and a firm’s receptivity to innovation. It was then argued that if this relationship could be confirmed it would offer a means of deriving a measure of . in the conceptual model advanced in Chapter 4. Our review of the extant research findings has conclusively shown this to be the greatest pe作者: Intrepid 時(shí)間: 2025-3-27 20:40
Ralph Berndt strategic orientations. The philosophy of Confucius emphasizes the wholehearted social responsibility of a “Junzi,” the ideal image of a holy man in Confucianism, who always undertakes to behave righteously in all situations. Analogous to the popular marketing concept and the associated strategic m作者: Paleontology 時(shí)間: 2025-3-27 22:00 作者: inconceivable 時(shí)間: 2025-3-28 05:04 作者: HEW 時(shí)間: 2025-3-28 07:32 作者: ASTER 時(shí)間: 2025-3-28 13:40 作者: Presbyopia 時(shí)間: 2025-3-28 14:44 作者: 有害處 時(shí)間: 2025-3-28 20:30
Unternehmertum als Erfolgsfaktor von KMU — Was kann das Management davon lernen? is motivated to innovate and who is continuent and independent. On the other hand, a manager in a large company plays the role of an agent being short-term orientated, focussing on reducing the risk to be taken and being dependent. Therefore, a manager should be partner of a company and not only ag作者: 谷物 時(shí)間: 2025-3-29 01:53 作者: STIT 時(shí)間: 2025-3-29 04:13
Strategic Alliances: Managing Learning Opportunities to Leverage Scale Economiesen Allianzen. Es wird ein Simulationsmodell entwickelt, auf dessen Grundlage verschiedene Einflussfaktoren getestet werden, welche das Ergebnis einer Allianz beeiflussen. Abschliessend wird diskutiert, wie die Ergebnisse von Strategischen Allianzen bewertet und gemanaged werden k?nnen.作者: gene-therapy 時(shí)間: 2025-3-29 09:51 作者: 發(fā)牢騷 時(shí)間: 2025-3-29 13:17 作者: 敘述 時(shí)間: 2025-3-29 18:27 作者: 持續(xù) 時(shí)間: 2025-3-29 23:28 作者: 急急忙忙 時(shí)間: 2025-3-30 00:38
Low Budget Marketing für KMUcally SME will play a nish role in concentrating on a specific product– market– combination. As a guerilla excellent attention results can be reached. Specialities of product innovation and branding strategy of SME are worked out..Marketing politics — under the low budget restriction — with respect 作者: deadlock 時(shí)間: 2025-3-30 05:48 作者: 南極 時(shí)間: 2025-3-30 11:30
Marken schaffen Werte — Brand Stewardship als Erfolgsfaktorrt as a science. Over ten years of research on Y&R BrandAsset? Valuator indicate how brands evolve and erode. Brand vitality is key to success. To become a power brand a brand must be different, relevant, highly esteemed and familiar. Brand customer experience through many different touch points off作者: COLON 時(shí)間: 2025-3-30 13:07 作者: filial 時(shí)間: 2025-3-30 19:51
Springer-Verlag Berlin Heidelberg 2006作者: Embolic-Stroke 時(shí)間: 2025-3-30 22:07 作者: SLAY 時(shí)間: 2025-3-31 03:05
https://doi.org/10.1007/3-540-31772-4Business; Erfolg; Innovation; KMU; Leadership; Management; Management für KMU; Strategie; Unternehmer; Untern作者: LEVER 時(shí)間: 2025-3-31 08:37
Herausforderungen an das Managementhttp://image.papertrans.cn/m/image/622807.jpg作者: Incisor 時(shí)間: 2025-3-31 10:38 作者: Myocyte 時(shí)間: 2025-3-31 13:34 作者: Amenable 時(shí)間: 2025-3-31 18:21
Unternehmertum als Erfolgsfaktor von KMU — Was kann das Management davon lernen? is motivated to innovate and who is continuent and independent. On the other hand, a manager in a large company plays the role of an agent being short-term orientated, focussing on reducing the risk to be taken and being dependent. Therefore, a manager should be partner of a company and not only agent.
