標(biāo)題: Titlebook: International Marketing in the Network Economy; A Knowledge-Based Ap Florian Kohlbacher Book 2007 Florian Kohlbacher 2007 empirical researc [打印本頁] 作者: ACE313 時間: 2025-3-21 17:58
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書目名稱International Marketing in the Network Economy影響因子(影響力)學(xué)科排名
書目名稱International Marketing in the Network Economy網(wǎng)絡(luò)公開度
書目名稱International Marketing in the Network Economy網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱International Marketing in the Network Economy被引頻次
書目名稱International Marketing in the Network Economy被引頻次學(xué)科排名
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書目名稱International Marketing in the Network Economy年度引用學(xué)科排名
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書目名稱International Marketing in the Network Economy讀者反饋學(xué)科排名
作者: 字的誤用 時間: 2025-3-22 00:18
Knowledge-based Management and Organizational Learning in Marketing, deployment and utilization of intangible assets, the most significant being (tacit) knowledge, competence, and intellectual property. In this chapter, this knowledge-based view of management is applied to the field of marketing.作者: 加入 時間: 2025-3-22 03:11
This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.978-1-349-35408-5978-0-230-28836-2作者: Analogy 時間: 2025-3-22 04:47
Introduction,92; Toffler, 1990), and our economy into a ‘knowledge economy’ (cf., for example, Bertels and Savage, 1999; Burton-Jones, 1999; Drucker, 2002; Leibold, Probst, and Gibbert, 2002; Mokyr, 2002; Skyrme, 1999; Teece, 2000a).作者: 制造 時間: 2025-3-22 10:42
Introduction,atement was the starting point of Ikujiro Nonaka’s seminal article on the knowledge-creating company (cf. also 3.4) in 1991. According to Wenger and Snyder (2000: 139), ‘[t]oday’s economy runs on knowledge, and most companies work assiduously to capitalize on that fact’, and Davis and Botkin (1994: 作者: 縱火 時間: 2025-3-22 15:54
Theoretical Framework: the Knowledge-based View of the Firm,rk of the knowledge-based view of the firm, this prominent role of knowledge, along with key issues related to the creation, sharing, transfer, and storage of knowledge, will be further explored in this chapter.作者: antidote 時間: 2025-3-22 18:49 作者: chandel 時間: 2025-3-22 23:15
Case Studies, discuss some of the problems, possibilities, and risks the informant companies face, and analyses six explanatory case studies of knowledge-based approaches to marketing. Research methodology and the empirical research project are described in the Appendix.作者: 不要嚴(yán)酷 時間: 2025-3-23 05:27 作者: Mri485 時間: 2025-3-23 07:01
dispensible guide for business executives in the graphic artTheshipshears onthrough billowing seas Carried on tempest’s wings with ease A cry of joy goes up from fore and aft: “Our destination is within our grasp!” But the helmsman’s words are lost in the throng: “We’ve been sailing in circles all a作者: Lament 時間: 2025-3-23 10:05
Florian Kohlbacherortant extension of the functionalities of electronic catalogues and Web stores, which normally do not support the dynamic configuration of the items to be purchased. In this chapter we shall present a case study which shows how the offering and selling of complex products and services from the tele作者: 解凍 時間: 2025-3-23 16:50 作者: ostrish 時間: 2025-3-23 19:46 作者: 我要沮喪 時間: 2025-3-24 01:15 作者: 具體 時間: 2025-3-24 03:40
Florian Kohlbacher. The . concepts have been acknowledged as important paradigms in the modern business environment. Information and communication technologies and the developments around the Internet have brought these issues into sharp focus for managers and researchers alike. Additionally, the success of the Inter作者: bonnet 時間: 2025-3-24 09:49
Florian Kohlbachertand how to implement e-business concepts and strategies.StrThis textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-busi作者: 柔聲地說 時間: 2025-3-24 13:19
Charles M. Savageure responsible and sustainable business practices, companies must navigate a complex landscape of rules and regulations while adhering to ethical principles and standards. This chapter provides an overview of the key legal, regulatory, and ethical considerations for e-businesses. It covers topics s作者: 使無效 時間: 2025-3-24 16:58
tes informed decisions, operational improvements, and overall development. This chapter provides an overview of essential metrics and technologies for analysis and performance measurement, including web analytics, social media metrics, customer satisfaction evaluation, financial analysis, and perfor作者: osteopath 時間: 2025-3-24 19:38
Florian Kohlbachertate a good salesperson who adapts expert advice according to the customer’s interests and skills. The digital economy of the 21st century will be based on flexibly integrated webs of highly specialised solution providers. Regarding configuration technology itself, the joint configuration of organis作者: outskirts 時間: 2025-3-25 01:34
Florian Kohlbacherof specific requirements, i.e. lightweight, simple design; good scalability; interactivity; user friendliness; etc. In order to meet these demands, a new method of configuration has been developed. This method focuses on non-automatic, interactive, user-friendly configuration of product variants bas作者: Terrace 時間: 2025-3-25 04:12
Florian Kohlbachertate a good salesperson who adapts expert advice according to the customer’s interests and skills. The digital economy of the 21st century will be based on flexibly integrated webs of highly specialised solution providers. Regarding configuration technology itself, the joint configuration of organis作者: 統(tǒng)治人類 時間: 2025-3-25 11:08 作者: CULP 時間: 2025-3-25 14:03 作者: 機警 時間: 2025-3-25 17:57 作者: 擴(kuò)張 時間: 2025-3-25 21:31
ce. Measuring customer satisfaction is crucial for e-business performance evaluation. Feedback collection through surveys and other means allows businesses to identify areas for refinement and enhance the customer experience. Financial analysis is essential, providing insights into parameters like r作者: 自戀 時間: 2025-3-26 03:56 作者: FOR 時間: 2025-3-26 05:10
Florian Kohlbacher span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.978-3-031-39628-1978-3-031-39626-7Series ISSN 2522-8595 Series E-ISSN 2522-8609 作者: 諂媚于人 時間: 2025-3-26 11:02 作者: chuckle 時間: 2025-3-26 16:41
Book 2007The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.作者: incision 時間: 2025-3-26 17:42 作者: TOXIN 時間: 2025-3-27 00:27 作者: 甜食 時間: 2025-3-27 03:40 作者: Fecal-Impaction 時間: 2025-3-27 07:40 作者: 脆弱帶來 時間: 2025-3-27 13:25 作者: 悠然 時間: 2025-3-27 13:57
Aims of the Book and Research Questions,Based on the issues touched on in the Introduction, this chapter briefly describes the objective and aims of this book, posits the research question underlying the research project, shows what practical and theoretical implications can be expected, and finally outlines the structure of the book.作者: Occlusion 時間: 2025-3-27 20:36 作者: FLACK 時間: 2025-3-28 01:25
The Encounters of Clinical Teaching in Hierarchical and Collectivistic Contexts,ment the concept of clinical teaching in this cultural context medical teachers should be aware of tension between precondition for implementing the concept and cultural countries characteristics. In a collectivistic culture, serial discussions should be taken to reduce this tension while keeping th作者: VEN 時間: 2025-3-28 03:23 作者: Hemodialysis 時間: 2025-3-28 07:26 作者: STEER 時間: 2025-3-28 11:21 作者: Adulterate 時間: 2025-3-28 16:44
s permanente Nichteingehen auf die Anliegen des Gegenübers oder durch soziale Ausgrenzung. Hier sind Führungskr?fte gefordert. Dieses fundierte Buch sensibilisiert den Leser für das Thema und stellt eine Fülle von Methoden zur Verfügung, um Fallen aufzudecken und Betroffene zu stabilisieren.978-3-658-21229-2978-3-658-21230-8
