標(biāo)題: Titlebook: International Advertising and Communication; Current Insights and Sandra Diehl,Ralf Terlutter Book 2006 Gabler Verlag | Springer Fachmedien [打印本頁] 作者: firearm 時(shí)間: 2025-3-21 19:35
書目名稱International Advertising and Communication影響因子(影響力)
書目名稱International Advertising and Communication影響因子(影響力)學(xué)科排名
書目名稱International Advertising and Communication網(wǎng)絡(luò)公開度
書目名稱International Advertising and Communication網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱International Advertising and Communication被引頻次
書目名稱International Advertising and Communication被引頻次學(xué)科排名
書目名稱International Advertising and Communication年度引用
書目名稱International Advertising and Communication年度引用學(xué)科排名
書目名稱International Advertising and Communication讀者反饋
書目名稱International Advertising and Communication讀者反饋學(xué)科排名
作者: 墻壁 時(shí)間: 2025-3-21 20:55
978-3-8350-0455-9Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006作者: adequate-intake 時(shí)間: 2025-3-22 03:49 作者: 不遵守 時(shí)間: 2025-3-22 07:10
https://doi.org/10.1007/3-8350-5702-2Advertising; Internationale Kommunikation; Internationale Werbung; Neue Medien; Werbewirkung; branding; co作者: Overstate 時(shí)間: 2025-3-22 11:14
Unconscious processing of advertising and its effects upon attitude and behaviourbout implicit learning and memory, it is doubtful that even if there was unconscious or implicit processing of advertising, that there would be any effect upon attitude or behaviour. The only unconscious response to advertising likely to have an impact upon attitudes and behaviour is emotion.作者: ungainly 時(shí)間: 2025-3-22 16:40 作者: 藝術(shù) 時(shí)間: 2025-3-22 19:22 作者: Cognizance 時(shí)間: 2025-3-22 21:33 作者: 某人 時(shí)間: 2025-3-23 02:32 作者: 誓言 時(shí)間: 2025-3-23 08:29 作者: PAN 時(shí)間: 2025-3-23 11:59 作者: 一美元 時(shí)間: 2025-3-23 14:11
Effects of green brand communication on brand associations and attitudens of three established energy brands in the Spanish consumer-energy market, one of them recently positioned as a green energy brand. Results of the study confirm significant perceptual effects of green brand communications, proposed dimensions of green brand benefits, as well as significant positive attitude effects of green brand associations.作者: 引導(dǎo) 時(shí)間: 2025-3-23 19:18
How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomhigh discomfort with ambiguity respond less positively to mixed emotions in advertisements and contexts. Further analysis shows that high DWA people respond better when a joyful ad is embedded in a joyful medium context compared to a sad context. For low DWA people, as expected, no significant differences were found.作者: 使增至最大 時(shí)間: 2025-3-24 01:05 作者: OUTRE 時(shí)間: 2025-3-24 05:48 作者: vector 時(shí)間: 2025-3-24 06:54
Book 2006globalisation of markets requires firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from around the globe have contr- uted to the making of作者: Horizon 時(shí)間: 2025-3-24 11:28
Processing outdoor posters: product- and brand recognition in a split of a secondhanced by clear branding (brand name, pack shot), including new product information and slowed down by large amounts of text, different colours and pictures of people (especially with eye contact)..Quick brand recognition is also enhanced by branding and slowed down by large and long headlines, information cues, humour and pictures of women.作者: 休閑 時(shí)間: 2025-3-24 17:55 作者: 染色體 時(shí)間: 2025-3-24 20:27
Effects of mood and argument strength on product evaluation in a personal sales conversationstomers’ mood has a direct effect and an indirect effect through the customers’ perception of the strength of the arguments provided by the salesperson on product evaluation. The results also illustrate that the strength of both mood effects depends on customer involvement.作者: 昏暗 時(shí)間: 2025-3-25 00:51 作者: 安慰 時(shí)間: 2025-3-25 06:57
matie, formulieren en uitleg die de client tijdens de behandeling nodig heeft. Cognitieve gedragstherapie bij depressie biedt een leidraad voor de behandeling van volwassen cli?nten met als hoofddiagnose een milde tot ernstige depressieve stoornis, met of zonder dystyme stoornis. Dit werkboek is geb作者: 眨眼 時(shí)間: 2025-3-25 11:06 作者: NAG 時(shí)間: 2025-3-25 12:42 作者: Middle-Ear 時(shí)間: 2025-3-25 17:59 作者: jealousy 時(shí)間: 2025-3-25 23:37 作者: Psa617 時(shí)間: 2025-3-26 02:21 作者: right-atrium 時(shí)間: 2025-3-26 07:54
xisbezogen dargestellt.Einzigartige und ansprechende Abbildu.?Der Doose“ steht für klare Antworten auf praxisrelevante Fragestellungen bei der Diagnostik und Therapie junger Epilepsie-Patienten. .Die Autoren folgen einer?eing?ngigen Klassifikation der Anfallssymptomatologie und stellen systematisch 作者: 暴露他抗議 時(shí)間: 2025-3-26 12:28 作者: 撕裂皮肉 時(shí)間: 2025-3-26 13:27
Mandy Klerkx,Lex van Meurser entwickelt, sodass über 50% der betroffenen Kinder anfallsfrei werden. Ihre ambulante Versorgung durch Kinder- und Jugend?rzte gewinnt zunehmend an Bedeutung..?Der Doose“ ist seit über 40 Jahren eine feste Gr??e, wenn es um kindliche Epilepsien geht. Die neuen Autoren führen die Tradition des kom作者: Ringworm 時(shí)間: 2025-3-26 17:59 作者: Inoperable 時(shí)間: 2025-3-27 00:04
Dieter Ahlert,Peter Kenning,Hilke Plassmannzu jeder Epilepsieform nebeneinandergestellt.Mit Kapiteln zu.3% aller Menschen sind von Epilepsien betroffen, davon etwa die H?lfte Kinder und Jugendliche. Die Therapie hat sich in den letzten Jahren rasch weiter entwickelt, sodass über 50% der betroffenen Kinder anfallsfrei werden. Ihre ambulante V作者: Flatus 時(shí)間: 2025-3-27 03:43
been tested in laboratories around the world.Includes exper.Dopamine, a catecholamine transmitter, plays a number of vital physiological roles in the brain and body, and, in recent years, studies on the role of dopamine in disease have opened new avenues of research and discovery.? In .Dopamine: Me作者: 休閑 時(shí)間: 2025-3-27 08:16 作者: peak-flow 時(shí)間: 2025-3-27 12:58 作者: plasma 時(shí)間: 2025-3-27 14:47
Patrick Hartmann,Vanessa Apaolaza Ibá?ezf dopamine in disease have opened new avenues of research and discovery.? In .Dopamine: Methods and Protocols., experts and key figures within the field provide detailed protocols on leading approaches in the study of dopamine within biological systems. Divided into sections on cellular/biochemical,作者: 起草 時(shí)間: 2025-3-27 20:48 作者: FAZE 時(shí)間: 2025-3-28 01:46 作者: vector 時(shí)間: 2025-3-28 02:55
Wim Janssens,Patrick De Pelsmackerf dopamine in disease have opened new avenues of research and discovery.? In .Dopamine: Methods and Protocols., experts and key figures within the field provide detailed protocols on leading approaches in the study of dopamine within biological systems. Divided into sections on cellular/biochemical,作者: 疏遠(yuǎn)天際 時(shí)間: 2025-3-28 06:46
Sandra Diehl,Ralf Terlutter been tested in laboratories around the world.Includes exper.Dopamine, a catecholamine transmitter, plays a number of vital physiological roles in the brain and body, and, in recent years, studies on the role of dopamine in disease have opened new avenues of research and discovery.? In .Dopamine: Me作者: 蒼白 時(shí)間: 2025-3-28 11:15
The role of product involvement in advertising message perception and believabilitythesis that consumers are more likely to believe the claims made on behalf of high involvement products — particularly for health-related goods and services. A survey revealed that while advertiser’s claims were clearly perceived by the vast majority of respondents, a large percentage also amplified作者: Misnomer 時(shí)間: 2025-3-28 17:39 作者: Benign 時(shí)間: 2025-3-28 19:30 作者: agitate 時(shí)間: 2025-3-28 23:28 作者: 嚴(yán)重傷害 時(shí)間: 2025-3-29 04:02
A comparative test of the effect of communication strategy, media presence, and previous purchase beampaign awareness and brand awareness. The likeability strategy can be used to increase campaign likeability and brand likeability. The IFEC describes seven consumer need strategies, each addressing a different need that can be used to increase purchase intention and purchase behaviour. To test the 作者: 愉快么 時(shí)間: 2025-3-29 08:38 作者: Tidious 時(shí)間: 2025-3-29 11:28 作者: Congruous 時(shí)間: 2025-3-29 16:01 作者: 增減字母法 時(shí)間: 2025-3-29 21:34 作者: Occlusion 時(shí)間: 2025-3-30 00:38
Creating powerful brand namesng is a key concern of modern brand management. This study considers the contribution brand names can provide to communicate a brand positioning. Recent cognitive theories of conceptual combination form the theoretical basis for analyzing consumer reactions toward brand names. Following these theori作者: judiciousness 時(shí)間: 2025-3-30 04:44 作者: saturated-fat 時(shí)間: 2025-3-30 10:04 作者: Obstruction 時(shí)間: 2025-3-30 16:05
Effects of mood and argument strength on product evaluation in a personal sales conversationomer. In this article we analyse effects of customers’ mood on their product evaluation in a personal sales conversation. In order to determine these effects, we simulated a sales conversation in a role-playing experiment. Other authors analysing mood effects often consider only direct mood effects 作者: cortex 時(shí)間: 2025-3-30 19:37 作者: 狂怒 時(shí)間: 2025-3-30 23:36
Media-based and non media-based factors influencing purchase behavior and differences due to consume empirically tested by means of a factor analysis. Data is surveyed using event-contingent protocols, one form of the diary method. Over a couple of weeks, 86 test-subjects evaluated their purchases in terms of relevant influence factors. Altogether, the classification is based on 3,458 purchase eva作者: 泛濫 時(shí)間: 2025-3-31 01:28 作者: Defiance 時(shí)間: 2025-3-31 05:52
e gedachten of leefregels die van invloed zijn op de depressieve stemming en het leren doorbreken van deze depressogene assumpties.Dit werkboek voor de cli?nt, ‘Doorbreek je depressie‘ is opgebouwd volgens dezelfde structuur als het protocol en vormt een essentieel onderdeel van het protocol.作者: 肥料 時(shí)間: 2025-3-31 09:29 作者: inchoate 時(shí)間: 2025-3-31 16:02 作者: Brocas-Area 時(shí)間: 2025-3-31 17:31
