標(biāo)題: Titlebook: Internal Brand Management in an International Context; Christina Ravens Book 2014 Springer Fachmedien Wiesbaden 2014 [打印本頁] 作者: Enlightening 時(shí)間: 2025-3-21 17:09
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書目名稱Internal Brand Management in an International Context網(wǎng)絡(luò)公開度學(xué)科排名
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書目名稱Internal Brand Management in an International Context被引頻次學(xué)科排名
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書目名稱Internal Brand Management in an International Context年度引用學(xué)科排名
書目名稱Internal Brand Management in an International Context讀者反饋
書目名稱Internal Brand Management in an International Context讀者反饋學(xué)科排名
作者: PAGAN 時(shí)間: 2025-3-21 21:38 作者: Nebulous 時(shí)間: 2025-3-22 02:18 作者: ACTIN 時(shí)間: 2025-3-22 08:26
Christina Ravensllega‘s zult behandelen. Zo leer je hoe zij omgaan met een bepaalde problematiek en hoe je beter kunt samenwerken. Door het uitvoeren van de actiepunten die je tijdens het programma opstelt, kun je ervoor zorgen dat alles voortaan meer naar je zin verloopt..Het idee voor dit boek is ontstaan tijdens作者: orient 時(shí)間: 2025-3-22 11:27
Christina Ravensf digital transformation of government on citizens’ trust and confidence in the context of the Kingdom of Bahrain. Bahrain is a top ranking country in terms of use of ICT in the Gulf Cooperation Council (GCC) region. A conceptual model was developed and validated using an online survey targeting ran作者: WAIL 時(shí)間: 2025-3-22 15:36 作者: placebo-effect 時(shí)間: 2025-3-22 19:15 作者: 虛假 時(shí)間: 2025-3-22 21:47 作者: ARIA 時(shí)間: 2025-3-23 02:51
Christina Ravensckwards..Compared with EU-CEE, we found that non-EU member states in the region have been characterised by smaller and less competitive manufacturing sectors, and less integration into regional value chains. In addition, they tend to have a lower share of FDI from Western Europe and into manufacturi作者: LAVE 時(shí)間: 2025-3-23 07:20 作者: 出處 時(shí)間: 2025-3-23 11:05 作者: 嘲笑 時(shí)間: 2025-3-23 15:28 作者: hidebound 時(shí)間: 2025-3-23 18:15
Christina Ravens formuleren, taakverdeling, meten en evalueren en sturen op uitkomsten. De werkwijze wordt ge?llustreerd aan de hand van casusbeschrijvingen en gespreksfragmenten.?.Auteurs zijn?978-90-368-2991-5978-90-368-2992-2作者: Gentry 時(shí)間: 2025-3-24 01:26 作者: 一夫一妻制 時(shí)間: 2025-3-24 05:30 作者: Abominate 時(shí)間: 2025-3-24 07:25
Christina Ravensmilieleden en je collega‘s. Elke dag maak je moeilijke keuzes. Zorg je in al die drukte eigenlijk wel goed genoeg voor jezelf?.Het Doe-het-zelfzorg-boek helpt je hierbij. Het bevat vijf onderdelen met vragen: over jou en jezelf, over jou en je team, over jou en bewoners, over jou en familie van bewo作者: 明智的人 時(shí)間: 2025-3-24 14:46 作者: Paraplegia 時(shí)間: 2025-3-24 16:18 作者: Pamphlet 時(shí)間: 2025-3-24 20:33
Christina Ravensdere vorm van psychotherapie.Dit boek helpt behandelaren in de ggz om doelgestuurd te behandelen en daarmee behandelingen effici?nter te maken. Het beschrijft de achtergrond én de uitvoering in de klinische praktijk.?.Doelgestuurd behandelen in de cognitieve gedragstherapie.?laat zien hoe belangrijk作者: instate 時(shí)間: 2025-3-25 00:32 作者: 匯總 時(shí)間: 2025-3-25 06:33 作者: 頭腦冷靜 時(shí)間: 2025-3-25 07:52
Christina Ravens An enormous amount of money has been spent worldwide, on electronic government initiatives that are focused on improving performance, reducing costs and enhancing citizens‘ trust and confidence in their governments. Yet, of the many initiatives that have been implemented, very few have achieved rea作者: CURT 時(shí)間: 2025-3-25 13:52 作者: 橢圓 時(shí)間: 2025-3-25 18:40
Christina Ravens non-EU CESEE countries as a whole, convergence has generally developed at a slower pace than for EU member states in the region..Econometrically, we find that the poorest countries tended to convergence more quickly, and that the investment share in GDP (linked to overall infrastructure quality) an作者: Slit-Lamp 時(shí)間: 2025-3-25 23:40 作者: 不法行為 時(shí)間: 2025-3-26 02:56 作者: 新娘 時(shí)間: 2025-3-26 06:56 作者: Fluctuate 時(shí)間: 2025-3-26 08:27
Christina Ravensexport markets and rapidly deepening financial integration opened up new growth opportunities, but the improved access to external financing conserved the unsustainable financing model. External indebtedness of the government increased and private sector used foreign loans to finance excessive consu作者: 內(nèi)疚 時(shí)間: 2025-3-26 13:21 作者: Meditate 時(shí)間: 2025-3-26 18:00
Relevance of brand commitment in a cross-cultural context applications in mobile technology allow consumers to compare prices found in retail stores instantly, while the same technologies lead to new transparency levels. Internet platforms such as TheSmokingGun and WikiLeaks provide insight at unprecedented levels, with the rise of social media fueling a 作者: CESS 時(shí)間: 2025-3-26 23:06
Placement of the study among relevant research fieldse research into behavioral assessment is largely the domain of sociology and psychology, management-related fields of academic research such as organizational behavior and marketing benefit from cross-fertilization with behavioral sciences. Despite disparate foci, organizational behavior and marketi作者: Permanent 時(shí)間: 2025-3-27 05:04
Objectives and outline of the studyation and systemic value associations on brand commitment and brand citizenship behavior. Considering cultural values, this research relies on a behavioral science-oriented, identity-based internal brand management model. This study posits that organizations aware of the cultural diversity of their 作者: harrow 時(shí)間: 2025-3-27 06:26
Brand citizenship behaviorployee behaviors that enhance brand identity. In the following section, brand citizenship behavior, which describes brand-supporting behaviors as a central outcome of internal branding initiatives, is reviewed. Transferred from organizational citizenship behavior, the origin and conceptualization of作者: crumble 時(shí)間: 2025-3-27 11:12
Brand commitment – A central determinant of internal brand managemente of brand commitment as an antecedent, and reviews its definitional, conceptual, and operational foundations. Since internal brand management is a relatively recent field, the findings of organizational commitment as a foundation of brand commitment are transferred to an internal branding context. 作者: Inferior 時(shí)間: 2025-3-27 15:25
Summary and overview of the research modelinternational context. Therefore, prior applicable and separate theoretical fields of research are consolidated into a frame of reference on which the model relevant for empirical analysis is grounded. Based on an extensive review of the literature, assumptions followed by hypotheses are developed.作者: 客觀 時(shí)間: 2025-3-27 21:21
Structure and methodology of empirical analysision of the hypotheses, the research pursues a two-tiered survey design consisting of preliminary and primary surveys. The purpose of the preliminary survey verifies the relevance of the research question.作者: Venules 時(shí)間: 2025-3-28 00:19
Methods of statistical analysishods of analyzing independence and dependence are available, of which structural equation modeling, as an analysis of dependence, is common in marketing science. Structural equation modeling tests the dependent relationships of latent constructs while regression analysis is commonly applied to obser作者: lactic 時(shí)間: 2025-3-28 02:24
Summary of main resultss are important more than ever in times when brands must prove relevance and value to stakeholders as a new paradigm in brand management. New transparency and consumer empowerment challenge organizations, but strong brands still possess power to drive market growth in saturated markets. A core requi作者: Gentry 時(shí)間: 2025-3-28 07:54
Managerial implicationsfer theoretical results into a managerial context. Discussed in part A, organizations strive to maintain strong brands by fostering strong customer relationships. Identified in this study, an identity-based brand management approach supports organizations to promote and protect brands.作者: machination 時(shí)間: 2025-3-28 14:13
978-3-658-00753-9Springer Fachmedien Wiesbaden 2014作者: THROB 時(shí)間: 2025-3-28 15:17
Internal Brand Management in an International Context978-3-658-00754-6Series ISSN 2627-1109 Series E-ISSN 2627-1117 作者: periodontitis 時(shí)間: 2025-3-28 21:46 作者: BOOM 時(shí)間: 2025-3-29 00:46
Status of internal brand management researchThis section provides an overview of internal branding definitions and evaluates existing internal branding models of direct relevance to the conceptualization of an internal branding model under consideration of cultural values.作者: 尖牙 時(shí)間: 2025-3-29 03:31
Data analysisThis section identifies the results obtained. The analysis first evaluates the measurement model and proceeds with an evaluation of the structural model.作者: Limerick 時(shí)間: 2025-3-29 10:21 作者: objection 時(shí)間: 2025-3-29 12:10 作者: chemical-peel 時(shí)間: 2025-3-29 18:06 作者: mortgage 時(shí)間: 2025-3-29 20:03
Brand citizenship behaviorployee behaviors that enhance brand identity. In the following section, brand citizenship behavior, which describes brand-supporting behaviors as a central outcome of internal branding initiatives, is reviewed. Transferred from organizational citizenship behavior, the origin and conceptualization of brand citizenship behavior is analyzed.作者: Cultivate 時(shí)間: 2025-3-30 01:04 作者: iodides 時(shí)間: 2025-3-30 07:51 作者: Amnesty 時(shí)間: 2025-3-30 12:04 作者: 死亡率 時(shí)間: 2025-3-30 12:35
2627-1109 a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. Th