標(biāo)題: Titlebook: Integrated Marketing Communications; A Global Brand-Drive Philip J. Kitchen,Marwa E. Tourky Textbook 2022Latest edition The Editor(s) (if a [打印本頁(yè)] 作者: 喝水 時(shí)間: 2025-3-21 17:53
書目名稱Integrated Marketing Communications影響因子(影響力)
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ROCI Investment and Measurement Process: A Worked Example,ent process through a basic spreadsheet approach. An important part of this process is that it can be used either to calculate the actual return or to estimate in advance what the return might be using various “what if” scenarios. The approach is illustrated in Tables 1 and 2.作者: Haphazard 時(shí)間: 2025-3-22 10:17
978-3-030-76415-9The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl作者: ETHER 時(shí)間: 2025-3-22 16:08 作者: 痛苦一下 時(shí)間: 2025-3-22 18:11 作者: 大吃大喝 時(shí)間: 2025-3-22 22:21 作者: arabesque 時(shí)間: 2025-3-23 05:07
Developing Integrated Global Marketing Communication Programs,, and value to customers. That takes effort; it requires databases and data transformed into marketplace insight. We reiterate again that customers are the driving force behind successful branded businesses.作者: Externalize 時(shí)間: 2025-3-23 09:03 作者: infinite 時(shí)間: 2025-3-23 10:37 作者: 倒轉(zhuǎn) 時(shí)間: 2025-3-23 14:48
IGMC Drivers and Agency Interaction,ses, and ultimately corporate performance in terms of sales, profits, enhanced relationships and behaviors, and more positive mind-sets from all stakeholders, including the all-important customers and consumers. Some of these solutions are shown in the chapter and others evidenced in the case studies.作者: Ovulation 時(shí)間: 2025-3-23 20:08 作者: Glycogen 時(shí)間: 2025-3-23 22:38
on to the global marketplace, meeting the growing demand for.Integrated Marketing Communications: A Global Brand-Driven Approach., .2nd edition. presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the in作者: BUDGE 時(shí)間: 2025-3-24 06:20
Transitioning in the Marketplaces and Marketspaces of 2020 and Beyond,ttedly, there are four operative marketplace structures, one so important that we allocate a chapter to it. These are the manufacturer-driven, distribution-driven, interactive, and global marketplace, that is, each in and of themselves represent forces for transition, not just of the business, but also of managerial thinking and behavior.作者: implore 時(shí)間: 2025-3-24 10:11 作者: Hemodialysis 時(shí)間: 2025-3-24 13:42
Transitioning in the Marketplaces and Marketspaces of 2020 and Beyond,ike to be in the future. Yes, we can use building blocks, and these are set into a global context and are described here as digitalization, information technology, intellectual property, and communication systems to which we add others from McKinsey & Company (labeled “forces” by them). Undoubtedly 作者: 遷移 時(shí)間: 2025-3-24 18:55
The Global Marketplace Considerations,e what we mean by the global marketplace and its dynamic driving forces. The requirements for a business to compete are envisioned and operationalized. In this fierce highly competitive and furnace-like domain, marketing and marketing communications are inevitably proscribed—as indeed has been witne作者: 沒有希望 時(shí)間: 2025-3-24 19:12
How Marketing Communication Works, here. Undoubtedly, home segments of demand exist within disparate global markets. As envisioned by Levitt and others, a global market has materialized; however, it may be distorted albeit in what we have termed the main triad countries, but latterly spanning half the planet, with commensurate cover作者: Communal 時(shí)間: 2025-3-25 01:35 作者: 思鄉(xiāng)病 時(shí)間: 2025-3-25 04:35
Developing Integrated Global Marketing Communication Programs, All are dependent upon understanding the dynamics of served markets—wherever and whatever they may be, whether online, offline, or both. Such competencies in our view are not easily acquired. We do not say there are not more than nine such competencies. There certainly will be more as we move furth作者: 四指套 時(shí)間: 2025-3-25 08:52
Implementing the IGMC Strategy,pt to “put some meat on the bones” of the eight-step planning process. Here we work through the process using a template that gives the necessary detail to develop an effective strategy and, more important, a method of generating all the material needed to develop, operationalize, and implement a sp作者: 是限制 時(shí)間: 2025-3-25 14:03 作者: genuine 時(shí)間: 2025-3-25 19:03 作者: Heart-Attack 時(shí)間: 2025-3-25 23:37
Investments and Measurements: The Quest for the Holy Grail,t for the holy grail” as part of the chapter title. Indeed, such a subject has bedevilled and perplexed marketers and market researchers for decades and will likely continue to do so until all elements of the supply and research chain start to work together in a coordinated manner. Top management ne作者: 記憶 時(shí)間: 2025-3-26 01:51
The Way Forward: Overcoming Barriers with IGMC Solutions,yms seems inevitable, there are still barriers in the way of progress. Here we identify nine such barriers at the time of writing. These are predicate upon the acknowledgment of senior managements in adopting a customer-centric approach to budget and allocate investments accordingly in communication作者: Aerate 時(shí)間: 2025-3-26 08:15
Case Studies,le was originally published on “The Conversation” June 26, 2020..Boris Johnson has had a tricky time as UK prime minister of late. He faces criticism that he has mishandled the national response to the coronavirus crisis, leading to public confusion and a very high death toll. I would argue that par作者: Fulminate 時(shí)間: 2025-3-26 11:35 作者: 不適 時(shí)間: 2025-3-26 15:25 作者: Senescent 時(shí)間: 2025-3-26 20:47 作者: 去才蔑視 時(shí)間: 2025-3-27 01:02 作者: Needlework 時(shí)間: 2025-3-27 01:50 作者: hysterectomy 時(shí)間: 2025-3-27 08:37
Philip J. Kitchen,Marwa E. Tourky des jeweils behandelnden Arztes, sondern auch des Krankenhaustr?gers. ist ein vielbeklagtes Problem, dem man nicht genügend Aufmerksamkeit schenken kann. Dies macht der Alltag bei der Prozessvertretung von ?rzten und Krankenh?usern in Haftpflichtprozessen immer wieder deutlich.. Die Zahl der Arztha作者: lanugo 時(shí)間: 2025-3-27 12:20 作者: ferment 時(shí)間: 2025-3-27 13:47 作者: Shuttle 時(shí)間: 2025-3-27 20:10 作者: addition 時(shí)間: 2025-3-27 23:20
tienten nach ordnungsgem??er ?rztlicher Aufkl?rung. Umfang und Grenzen der ?rztlichen Aufkl?rungspflicht sind von der Rechtsprechung entwikkelt worden. Nach der h?chstrichterlichen Rechtsprechung ist jeder medizinische Eingriff eine tatbestandliche K?rperverletzung. Er bedarf zu seiner Rechtfertigun作者: Vulnerary 時(shí)間: 2025-3-28 02:12 作者: GILD 時(shí)間: 2025-3-28 08:29 作者: Antagonism 時(shí)間: 2025-3-28 13:04
Integrated Communication or Integrated Marketing Communication, to cement image and brand meaning into unified messages. Can it be left to marketers? Perhaps, but it seems to us that it takes strategic and financial commitment and interaction to fully maximize IMC potentialities.作者: Digest 時(shí)間: 2025-3-28 15:02
Investments and Measurements: The Quest for the Holy Grail,es and campaigns. Therefore, both short-term (business building) and long-term (brand building) objectives are needed and the measurement of results needs to take both into account. This chapter also offers a worked example (see Appendix B).作者: Eeg332 時(shí)間: 2025-3-28 22:07
Case Studies,ertain of what to expect from the prime minister, and perhaps even the prime minister himself uncertain of how to act. Every politician has a political brand identity. They may not care to accept this proposition or agree with the terminology, but they do. For centuries, they have attempted to creat作者: recession 時(shí)間: 2025-3-28 23:03
uungen über den Aufbau des Chinins gelangte man zu synthetischen K?rpern, welche vom Chinin in ihrer Wirkung sich wesentlich verschieden verhielten, die wohl Antipyretica waren, aber aus Gründen, die ausserhalb der Analogie mit dem Chinin liegen. Der grossen Reihe künstlicher Fiebermittel, welche al作者: progestogen 時(shí)間: 2025-3-29 04:21
Philip J. Kitchen,Marwa E. TourkyGruppe Ca, Sr, Ba. In den Salzen der Magnesiumreihe ist die analoge physiologische Wirkung deutlich ausgesprochen. Man kann leicht ersehen, dass sich ihre Wirksamkeit mit der Zunahme des Atomgewichtes steigert, ebenso bei den Salzen der Calciumgruppe. Die vieratomigen Elemente Thorium, Palladium, Pl作者: GLUT 時(shí)間: 2025-3-29 07:49 作者: osteoclasts 時(shí)間: 2025-3-29 15:08
Philip J. Kitchen,Marwa E. Tourky pers?nlich im Gespr?ch im Gro?en und Ganzen und in groben Zügen darüber aufzukl?ren, wie die vorgesehene Behandlung oder der Eingriff zu erfolgen hat, damit der Patient in Kenntnis der Risiken frei abw?gen kann, ob er sich dieser ?rztlichen Behandlung unterzieht..作者: muffler 時(shí)間: 2025-3-29 17:22
Philip J. Kitchen,Marwa E. Tourkynstieg beim Bayerischen Versicherungsverband als gro?em deutschen Versicherer von kommunalen Krankenh?usern in diesem Zeitraum auf 292%.. Bei der Anzahl der Sch?den führt die Chirurgie mit gro?em Abstand, bei dem Schadensaufwand die Gyn?kologie und insbesondere die Geburtshilfe. Auch für die Folgeja作者: interior 時(shí)間: 2025-3-29 20:05
Philip J. Kitchen,Marwa E. Tourkyigkeit zu beleuchten und die Qualit?t der Krankenbehandlungen im deutschen Gesundheitswesen zu steigern..Die Haftungsfragen der arbeitsteiligen Medizin, der Organisation und Patientenaufkl?rung wie auch der Dokumentation stehen im Mittelpunkt der Aufarbeitung. Beispielsf?lle und Schaubilder verdeutl作者: Conspiracy 時(shí)間: 2025-3-30 00:28 作者: 旋轉(zhuǎn)一周 時(shí)間: 2025-3-30 07:25
Philip J. Kitchen,Marwa E. Tourkypers?nlich im Gespr?ch im Gro?en und Ganzen und in groben Zügen darüber aufzukl?ren, wie die vorgesehene Behandlung oder der Eingriff zu erfolgen hat, damit der Patient in Kenntnis der Risiken frei abw?gen kann, ob er sich dieser ?rztlichen Behandlung unterzieht..作者: Externalize 時(shí)間: 2025-3-30 08:13
pers?nlich im Gespr?ch im Gro?en und Ganzen und in groben Zügen darüber aufzukl?ren, wie die vorgesehene Behandlung oder der Eingriff zu erfolgen hat, damit der Patient in Kenntnis der Risiken frei abw?gen kann, ob er sich dieser ?rztlichen Behandlung unterzieht..作者: Dedication 時(shí)間: 2025-3-30 14:57
