標(biāo)題: Titlebook: Engaging Customers Using Big Data; How Marketing Analyt Arvind Sathi Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 A [打印本頁(yè)] 作者: 動(dòng)詞 時(shí)間: 2025-3-21 19:16
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作者: cortex 時(shí)間: 2025-3-21 22:18
Changes to Marketing Ecosystem and Organization,zations. How do these propositions reshape the marketing community as we have known it in the past? Do they shrink the marketing organization or expand it? How do they reshape the departments, the agencies that marketers deal with, and the skills cultivated by these organizations over the past decades?作者: transdermal 時(shí)間: 2025-3-22 04:13 作者: 倔強(qiáng)一點(diǎn) 時(shí)間: 2025-3-22 07:45
M. R. Kibler,R. M. Asherova,Yu. F. Smirnovothy bubble that will burst and then we will go back to good old small-sized structured data? Will social media keep buzzing? What if we do not find any way to make money from selling big data? Is there a crash coming? I have heard many doomsday scenarios about privacy, cost, overhyped sales promise作者: 油膏 時(shí)間: 2025-3-22 11:02
https://doi.org/10.1007/978-1-4899-1537-5 indulge in social activities. In the early morning, I was tempted to go for a jog at the beach. By the time I sat down for break-fast, I had messages from two of my friends asking how long I was going to be in Mumbai. I track my jogging activities on Endomondo, which is linked to my Facebook page. 作者: Organization 時(shí)間: 2025-3-22 14:37 作者: Organization 時(shí)間: 2025-3-22 17:43
Symmetries of Partial Differential Equationss on a specific set of customers? The marketer has now the opportunity to use this power to bring the customer to a positive decision about a product, whether this is a first-time purchase, a repeat purchase, or a tweet to friends exalting the virtues of the recently purchased product. These decisio作者: BULLY 時(shí)間: 2025-3-23 00:16
Einphasen- und Mehrphasensystem,d to its acceleration. The environment has become substantially data driven, and much of the movement is due to the use of information technology (IT). A number of capabilities have grown rapidly with tremendous worldwide crowdsourced collaboration. What are these technological capabilities and how 作者: agnostic 時(shí)間: 2025-3-23 04:45 作者: Noisome 時(shí)間: 2025-3-23 06:42
https://doi.org/10.1007/978-1-4614-0299-2, this was not the main focus. Let me use this chapter to reiterate the major propositions for marketers using the context of corporate marketers, and examine the issues they face by comparing and contrasting them to consumer marketers. In using the term “corporate marketing,” I will be combining th作者: Spinous-Process 時(shí)間: 2025-3-23 10:58 作者: Anhydrous 時(shí)間: 2025-3-23 17:44 作者: 工作 時(shí)間: 2025-3-23 18:19
Book 2014Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.作者: 新手 時(shí)間: 2025-3-24 01:10
https://doi.org/10.1057/9781137386199Advertising; Automation; Big Data; business intelligence (BI); communication; data analysis; Data Scientis作者: FIS 時(shí)間: 2025-3-24 05:16 作者: 青石板 時(shí)間: 2025-3-24 09:22 作者: ACRID 時(shí)間: 2025-3-24 14:06 作者: Alienated 時(shí)間: 2025-3-24 16:37 作者: ALLEY 時(shí)間: 2025-3-24 22:51
From Broadcast to Collaboration,also been coupled with an equally rapid advancement of advanced analytics and automation to drive marketing decisions. The market leaders foresaw the availability of big data and started to build gigantic receptacles to contain and control the big data tsunami to their market advantage. A large numb作者: 伙伴 時(shí)間: 2025-3-25 02:08 作者: 吹牛需要藝術(shù) 時(shí)間: 2025-3-25 04:09 作者: 機(jī)密 時(shí)間: 2025-3-25 08:46
Changes to Marketing Ecosystem and Organization,zations. How do these propositions reshape the marketing community as we have known it in the past? Do they shrink the marketing organization or expand it? How do they reshape the departments, the agencies that marketers deal with, and the skills cultivated by these organizations over the past decad作者: 舊石器時(shí)代 時(shí)間: 2025-3-25 12:08 作者: 排斥 時(shí)間: 2025-3-25 16:59 作者: MULTI 時(shí)間: 2025-3-25 21:48 作者: Hemiparesis 時(shí)間: 2025-3-26 03:40 作者: Kaleidoscope 時(shí)間: 2025-3-26 07:42 作者: BRIDE 時(shí)間: 2025-3-26 11:00 作者: PHONE 時(shí)間: 2025-3-26 14:17 作者: outrage 時(shí)間: 2025-3-26 17:05
,Consumer Versus Corporate Marketing—Convergence or Divergence?, examine the issues they face by comparing and contrasting them to consumer marketers. In using the term “corporate marketing,” I will be combining three other definitions often found in the literature—industrial marketing, business marketing, and business-to-business (B2B) marketing, grouping all of them under corporate marketing.作者: THE 時(shí)間: 2025-3-27 00:48 作者: 聰明 時(shí)間: 2025-3-27 02:28 作者: 取之不竭 時(shí)間: 2025-3-27 08:20 作者: 歌唱隊(duì) 時(shí)間: 2025-3-27 13:06
https://doi.org/10.1007/978-1-4899-1537-5 from two of my friends asking how long I was going to be in Mumbai. I track my jogging activities on Endomondo, which is linked to my Facebook page. I did not have to call any of my social circles to announce my arrival in Mumbai, as Endomondo took care of it.作者: Constituent 時(shí)間: 2025-3-27 14:03 作者: 無(wú)法破譯 時(shí)間: 2025-3-27 18:12 作者: 大量 時(shí)間: 2025-3-28 01:17 作者: Matrimony 時(shí)間: 2025-3-28 04:40
From Broadcast to Collaboration,tion engines. A number of these advancements discussed here are very disruptive to the market, as they are driving significant automation and disintermediation of the middlemen, who processed and massaged the data. They are tearing apart marketing as we knew it in the past and replacing it with a new set of actions.