標(biāo)題: Titlebook: Electronic Word of Mouth (eWOM) in the Marketing Context; A State of the Art A Elvira Ismagilova,Yogesh K. Dwivedi,Michael D. Wil Book 2017 [打印本頁(yè)] 作者: BROOD 時(shí)間: 2025-3-21 18:24
書(shū)目名稱(chēng)Electronic Word of Mouth (eWOM) in the Marketing Context影響因子(影響力)
書(shū)目名稱(chēng)Electronic Word of Mouth (eWOM) in the Marketing Context影響因子(影響力)學(xué)科排名
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書(shū)目名稱(chēng)Electronic Word of Mouth (eWOM) in the Marketing Context讀者反饋
書(shū)目名稱(chēng)Electronic Word of Mouth (eWOM) in the Marketing Context讀者反饋學(xué)科排名
作者: carotid-bruit 時(shí)間: 2025-3-21 21:08 作者: Encumber 時(shí)間: 2025-3-22 02:39
Managing eWOM, the most important information source during consumers’ purchase decisions, it is crucial for companies to manage them. Thus, the purpose of this chapter is to provide an overview of the techniques available to manage eWOM communications.作者: 繼承人 時(shí)間: 2025-3-22 05:10 作者: Deject 時(shí)間: 2025-3-22 12:17
https://doi.org/10.1007/978-3-030-16077-7r, it is necessary to take into account all eWOM communication facets in order to use them successfully in business. For example, persuasiveness of eWOM communications depends on consumer motivations to use them, which in turn influences information adoption, affecting purchase intention, and hence sales.作者: 浪費(fèi)時(shí)間 時(shí)間: 2025-3-22 15:04
Engaging in eWOM,engage in eWOM communications from the perspective of senders of eWOM (people who give eWOM) and receivers of eWOM (people who seek eWOM). Knowing these motivations to engage in eWOM can help marketers to encourage people to post more and as a result have an impact on sales.作者: 浪費(fèi)時(shí)間 時(shí)間: 2025-3-22 20:14
Conclusion,r, it is necessary to take into account all eWOM communication facets in order to use them successfully in business. For example, persuasiveness of eWOM communications depends on consumer motivations to use them, which in turn influences information adoption, affecting purchase intention, and hence sales.作者: 莊嚴(yán) 時(shí)間: 2025-3-22 23:52 作者: cataract 時(shí)間: 2025-3-23 03:12
Integral Methods in Science and Engineeringce, exploring the impact of eWOM will advance understanding of consumer behaviour. Thus, the objective of this chapter is to provide a review of existing studies on impact of eWOM communications from both consumer and company perspectives.作者: amnesia 時(shí)間: 2025-3-23 07:09 作者: perjury 時(shí)間: 2025-3-23 10:05 作者: 靈敏 時(shí)間: 2025-3-23 17:14 作者: 使迷惑 時(shí)間: 2025-3-23 19:36 作者: 預(yù)測(cè) 時(shí)間: 2025-3-23 23:36 作者: CHARM 時(shí)間: 2025-3-24 06:17
Integral Methods in Science and Engineering the most important information source during consumers’ purchase decisions, it is crucial for companies to manage them. Thus, the purpose of this chapter is to provide an overview of the techniques available to manage eWOM communications.作者: Acumen 時(shí)間: 2025-3-24 07:40 作者: 無(wú)節(jié)奏 時(shí)間: 2025-3-24 12:16
https://doi.org/10.1007/978-3-030-54016-6 According to Carroll’s claim, his guitar was severely damaged by United Airlines baggage handlers at O’Hare airport. While he was ready to get off the airplane, he could hear that another passenger screamed: “My God! They’re throwing guitars out there!” Later, when he got his luggage, he discovered作者: 宮殿般 時(shí)間: 2025-3-24 17:30 作者: ALLEY 時(shí)間: 2025-3-24 20:06 作者: 載貨清單 時(shí)間: 2025-3-25 01:30
Paul J. Harris,Ke Chen,Jin Cheng et al. 2013) address the question of why consumers engage in eWOM. By identifying underlying motivations for people to engage in eWOM, researchers are able to understand, and influence, individual online information assimilation which can affect consumer purchase decisions, customer loyalty, and co作者: 和音 時(shí)間: 2025-3-25 04:09
C. Constanda,A. Largillier,M. Ahuesons is linked with the credibility and helpfulness of the content. Studies show that eWOM is perceived as more credible and relevant to customers than market created sources of information on the Internet (Gruen et al. 2006). Many studies prove the link between credibility and helpfulness of eWOM an作者: Inflated 時(shí)間: 2025-3-25 11:04 作者: Cardiac-Output 時(shí)間: 2025-3-25 14:13
Integral Methods in Science and Engineeringmunications (e.g. tweets, online reviews, and blogs) became a source of “Big Data” of real consumer sharing behaviour (Berger 2014; Dirsehan 2015). Users embrace online platforms and eWOM to make their message heard and to influence outcomes (Kietzmann et al. 2011). As eWOM communications are ranked作者: 和諧 時(shí)間: 2025-3-25 15:53 作者: chemoprevention 時(shí)間: 2025-3-25 22:47
https://doi.org/10.1007/978-3-319-52459-7Electronic Word-of-Mouth; eWOM; Marketing; Social Media; Word-of-Mouth; Consumer Behavior; Viral Marketing作者: largesse 時(shí)間: 2025-3-26 03:33
Elvira Ismagilova,Yogesh K. Dwivedi,Michael D. WilPresents a state-of-the-art analysis of eWOM that covers its effect and engagement.Offers a complete eWOM reference for scholars and researchers in marketing and information systems.Examines current l作者: effrontery 時(shí)間: 2025-3-26 05:44 作者: 親愛(ài) 時(shí)間: 2025-3-26 09:52 作者: 同位素 時(shí)間: 2025-3-26 15:50
Integral Methods in Science and Engineeringent of the Internet, popularity of e-commerce, and widespread diffusion of social media applications led to the emergence of eWOM. Although eWOM may be less personal than traditional WOM, it is seen as more powerful because it has significant reach and is publicly available (Hennig-Thurau et al. 2004).作者: 通知 時(shí)間: 2025-3-26 19:42 作者: 傲慢物 時(shí)間: 2025-3-26 23:56
Book 2017eloping loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM..作者: 剝削 時(shí)間: 2025-3-27 01:43
2191-5482 l for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM..978-3-319-52458-0978-3-319-52459-7Series ISSN 2191-5482 Series E-ISSN 2191-5490 作者: 侵略主義 時(shí)間: 2025-3-27 08:41
Electronic Word of Mouth (eWOM) in the Marketing ContextA State of the Art A作者: 忙碌 時(shí)間: 2025-3-27 12:41 作者: Metastasis 時(shí)間: 2025-3-27 16:52
Traditional Word-of-Mouth (WOM), from researchers. It is well established in academic literature that the power of WOM influences consumer decision-making and it is more effective in comparison with marketer-initiated communications (Buttle 1998; Steffes and Burgee 2009). As will be discussed in more detail through the chapter, pr作者: 多山 時(shí)間: 2025-3-27 18:38 作者: Diuretic 時(shí)間: 2025-3-27 23:02 作者: CIS 時(shí)間: 2025-3-28 05:18 作者: 紀(jì)念 時(shí)間: 2025-3-28 08:16 作者: Shuttle 時(shí)間: 2025-3-28 13:33 作者: 禁止,切斷 時(shí)間: 2025-3-28 17:19
Conclusion, developed from traditional WOM communications. Even though eWOM is mostly anonymous and happens between people with weak ties, in comparison with traditional WOM, it is more powerful because it has a significant reach and it is publicly available. The key areas of the literature were examined, incl作者: overhaul 時(shí)間: 2025-3-28 21:22
