標(biāo)題: Titlebook: Effectiveness of Influencer Marketing; Jane Johne Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license to Sp [打印本頁] 作者: PEL 時間: 2025-3-21 16:33
書目名稱Effectiveness of Influencer Marketing影響因子(影響力)
書目名稱Effectiveness of Influencer Marketing影響因子(影響力)學(xué)科排名
書目名稱Effectiveness of Influencer Marketing網(wǎng)絡(luò)公開度
書目名稱Effectiveness of Influencer Marketing網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Effectiveness of Influencer Marketing被引頻次
書目名稱Effectiveness of Influencer Marketing被引頻次學(xué)科排名
書目名稱Effectiveness of Influencer Marketing年度引用
書目名稱Effectiveness of Influencer Marketing年度引用學(xué)科排名
書目名稱Effectiveness of Influencer Marketing讀者反饋
書目名稱Effectiveness of Influencer Marketing讀者反饋學(xué)科排名
作者: ADORE 時間: 2025-3-21 21:35 作者: 休息 時間: 2025-3-22 02:25 作者: constellation 時間: 2025-3-22 06:33 作者: commensurate 時間: 2025-3-22 09:34
Die Auslandsgesch?fte der Kreditinstituteale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe‘s largest specialized online retailers and analyzes it in a time series model.作者: Myelin 時間: 2025-3-22 15:41 作者: Myelin 時間: 2025-3-22 19:13
s, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands‘ marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical pr作者: 袋鼠 時間: 2025-3-22 21:49 作者: Jubilation 時間: 2025-3-23 04:36
Die Auslandsgesch?fte der Kreditinstitutend the use of other social media. As a result, influencer marketing has become an integral part of brands‘ marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.The first empirical project explic作者: 佛刊 時間: 2025-3-23 07:16 作者: 放大 時間: 2025-3-23 10:47
Organisation und Datenverarbeitung,ore precisely, Study 2 (i) observes the relative effectiveness of influencer marketing compared to firm-generated as well as consumer-generated messages on social media and advertising on website visits, orders and revenue and (ii) explores the interaction effects among those channels.作者: Chivalrous 時間: 2025-3-23 14:01
http://image.papertrans.cn/e/image/302833.jpg作者: Fortuitous 時間: 2025-3-23 18:21 作者: neutralize 時間: 2025-3-23 22:40
Gerhard Lippe,J?rn Esemann,Thomas T?nzerThe following chapter outlines the empirical research related to firm and consumer activities on social media, thereby positioning this thesis in the current literature. Moreover, the aim of this review is to identify relevant studies to answer the following questions regarding the management of an influencer campaign: 作者: liposuction 時間: 2025-3-24 04:20
Gerhard Lippe,J?rn Esemann,Thomas T?nzerIn the following, a summary of the thesis is provided and the theoretical contribution is outlined. Based on the findings of both studies, managerial implications are derived. Lastly, the thesis provides an outlook on potential future research.作者: 使成波狀 時間: 2025-3-24 07:45
Literature Review,The following chapter outlines the empirical research related to firm and consumer activities on social media, thereby positioning this thesis in the current literature. Moreover, the aim of this review is to identify relevant studies to answer the following questions regarding the management of an influencer campaign: 作者: 有發(fā)明天才 時間: 2025-3-24 11:01
General Discussion,In the following, a summary of the thesis is provided and the theoretical contribution is outlined. Based on the findings of both studies, managerial implications are derived. Lastly, the thesis provides an outlook on potential future research.作者: 亞麻制品 時間: 2025-3-24 17:23
Organisation und Datenverarbeitung,ore precisely, Study 2 (i) observes the relative effectiveness of influencer marketing compared to firm-generated as well as consumer-generated messages on social media and advertising on website visits, orders and revenue and (ii) explores the interaction effects among those channels.作者: 焦慮 時間: 2025-3-24 20:19 作者: Expiration 時間: 2025-3-25 01:57 作者: FLINT 時間: 2025-3-25 05:37 作者: Nonflammable 時間: 2025-3-25 08:24
Predicting the Influencer Value,More precisely, Study 1 explores (i) what determines the fit of an influencer and a brand and (ii) how this influencer brand fit and the influencer’s other personal characteristics as well as the influencer’s network characteristics within a portfolio of influencers effect post reach (awareness phas作者: cognizant 時間: 2025-3-25 15:05
Investigating the Effectiveness of Influencer Marketing,ore precisely, Study 2 (i) observes the relative effectiveness of influencer marketing compared to firm-generated as well as consumer-generated messages on social media and advertising on website visits, orders and revenue and (ii) explores the interaction effects among those channels.作者: buoyant 時間: 2025-3-25 16:11
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