標(biāo)題: Titlebook: Driving Demand; Transforming B2B Mar Carlos Hidalgo Book 2015 The Editor(s) (if applicable) and The Author(s) 2015 Demand generation.market [打印本頁] 作者: 連續(xù)不斷 時(shí)間: 2025-3-21 18:31
書目名稱Driving Demand影響因子(影響力)
書目名稱Driving Demand影響因子(影響力)學(xué)科排名
書目名稱Driving Demand網(wǎng)絡(luò)公開度
書目名稱Driving Demand網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Driving Demand被引頻次
書目名稱Driving Demand被引頻次學(xué)科排名
書目名稱Driving Demand年度引用
書目名稱Driving Demand年度引用學(xué)科排名
書目名稱Driving Demand讀者反饋
書目名稱Driving Demand讀者反饋學(xué)科排名
作者: 分發(fā) 時(shí)間: 2025-3-21 23:16
https://doi.org/10.1057/9781137526809Demand generation; marketing; sales; B2B; brand; business; change management; Content Marketing; direct mark作者: 領(lǐng)袖氣質(zhì) 時(shí)間: 2025-3-22 04:15 作者: Loathe 時(shí)間: 2025-3-22 08:29
Carlos HidalgoIn today‘s digital world everything on the internet or in social media is content, yet it comes from so many places within a company or organization that it is difficult to keep consistent and the end作者: 直覺好 時(shí)間: 2025-3-22 12:43
http://image.papertrans.cn/e/image/282913.jpg作者: 柱廊 時(shí)間: 2025-3-22 13:20
Measuring for Success,g company told me the biggest struggle his teams currently face is “proving the value of their demand generation activities.” And he is not alone. In a study conducted by the ITSMA and VisionEdge Marketing, only 26 percent of B2B organizations reported to be “able to measure and report on the contributions of the program to the business.”作者: 柱廊 時(shí)間: 2025-3-22 18:09
The Need for Change,There are three fundamental reasons why B2B marketing leaders need to embrace change—our buyers require it, our organizations need it, and never before have demand generation professionals been better equipped to do it.作者: Enervate 時(shí)間: 2025-3-22 23:22
Change Ahead,utives and 96 percent of them either agreed or strongly agreed that “The pace of change in technology and marketing will continue to accelerate.”. In essence, we are still in the early stages of what lies ahead in this age of modern marketing.作者: 譏諷 時(shí)間: 2025-3-23 02:53
Demand Process Glossary,rms will help as you, the reader, apply the concepts that have been detailed in this book and aid you in changing the approach your organization takes to demand generation. Below is a glossary of terms that will serve as a reference as your organization begins the journey toward change management and Demand Process Transformation.作者: 山間窄路 時(shí)間: 2025-3-23 07:35
Wissen, Kommunikation und Gesellschaftg company told me the biggest struggle his teams currently face is “proving the value of their demand generation activities.” And he is not alone. In a study conducted by the ITSMA and VisionEdge Marketing, only 26 percent of B2B organizations reported to be “able to measure and report on the contributions of the program to the business.”作者: JIBE 時(shí)間: 2025-3-23 12:19 作者: 短程旅游 時(shí)間: 2025-3-23 16:03 作者: affect 時(shí)間: 2025-3-23 21:58 作者: 排斥 時(shí)間: 2025-3-24 01:52 作者: 媒介 時(shí)間: 2025-3-24 04:42
Pertti Lappalainen,Martti Siisi?inending marketing automation and CRM tools, had invested significantly in marketing campaigns and the development of content, and had worked with three different agencies over the previous three years. In their words, they “had very little to show for it.” Our meeting was the result of their team atten作者: painkillers 時(shí)間: 2025-3-24 07:39 作者: 斜 時(shí)間: 2025-3-24 13:40 作者: Osmosis 時(shí)間: 2025-3-24 16:11 作者: 使聲音降低 時(shí)間: 2025-3-24 19:13 作者: ADOPT 時(shí)間: 2025-3-25 01:49
Visuelles Wissen und Bilder des Sozialenop answer was “We do not have the right processes.”. Fast-forward to 2015, and we find that many organizations are still struggling with changing their lead management process. As a result, they are also struggling to take advantage of increased demand generation budgets and marketing automation. Ha作者: Agronomy 時(shí)間: 2025-3-25 03:47
Wissen, Kommunikation und Gesellschaftg company told me the biggest struggle his teams currently face is “proving the value of their demand generation activities.” And he is not alone. In a study conducted by the ITSMA and VisionEdge Marketing, only 26 percent of B2B organizations reported to be “able to measure and report on the contri作者: 貪心 時(shí)間: 2025-3-25 11:05 作者: 推崇 時(shí)間: 2025-3-25 12:09
Andrea De Vincenti,Norbert Grubeheir processes, create more content, and regularly swap out or add new people and technologies. However, what is often the most difficult to change is the attitude and perception of the people involved. I often speak with marketing leaders who discuss what they have done to enact change in their org作者: 并置 時(shí)間: 2025-3-25 17:13 作者: ticlopidine 時(shí)間: 2025-3-25 20:48 作者: BILK 時(shí)間: 2025-3-26 02:55 作者: ostensible 時(shí)間: 2025-3-26 07:10 作者: 牙齒 時(shí)間: 2025-3-26 09:46 作者: spondylosis 時(shí)間: 2025-3-26 13:58
nization that it is difficult to keep consistent and the endCarlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have t作者: lacrimal-gland 時(shí)間: 2025-3-26 20:13
Visuelles Wissen und Bilder des Sozialenr lead management process. As a result, they are also struggling to take advantage of increased demand generation budgets and marketing automation. Having a defined lead management process is the ingredient that binds together content strategy and organizational structure and allows better use of technology.作者: 變色龍 時(shí)間: 2025-3-26 21:34 作者: 過濾 時(shí)間: 2025-3-27 02:45
nt change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.978-1-137-52680-9作者: olfction 時(shí)間: 2025-3-27 07:03
Visuelles Wissen und Bilder des Sozialen“here is how you do it.” That conversation helped me understand the reality that many marketers have not yet fully grasped this concept, and more important, have never been taught what it means to align content to the buyers’ journey and how to do it.作者: –DOX 時(shí)間: 2025-3-27 10:38
Pertti Lappalainen,Martti Siisi?inenketing was not effective and that simply bringing in a new agency and creating more content or pushing out additional campaigns was not enough; the executives understood that change was imperative, but they were stuck.作者: 關(guān)節(jié)炎 時(shí)間: 2025-3-27 14:15 作者: Intercept 時(shí)間: 2025-3-27 17:47
https://doi.org/10.1007/978-3-531-19183-6plex. Rather than looking for information from the vendor’s sales reps, they are finding this information on their own and taking more control of their buying journey. As a result, vendors and sales people often do not become involved until much later in the buying cycle.作者: 小隔間 時(shí)間: 2025-3-27 23:19 作者: 荒唐 時(shí)間: 2025-3-28 02:47 作者: Hippocampus 時(shí)間: 2025-3-28 07:44
https://doi.org/10.1007/978-3-531-19469-1xt two weeks creating spreadsheets to demonstrate the ROI we had driven for our division and documenting our results. At my next meeting the president said to me, “This is great; keep at it as I will always want you to justify marketing’s existence.”作者: 感情 時(shí)間: 2025-3-28 13:41
Andrea De Vincenti,Norbert Grubesee change as intimidating, scary, and volatile. Besides, B2B demand generation is morphing so rapidly that adding another layer of change that impacts how one works and operates day-to-day seems daunting at best.作者: 神化怪物 時(shí)間: 2025-3-28 15:30
The Issues with Modern Demand Generation,plex. Rather than looking for information from the vendor’s sales reps, they are finding this information on their own and taking more control of their buying journey. As a result, vendors and sales people often do not become involved until much later in the buying cycle.作者: 聽覺 時(shí)間: 2025-3-28 20:21
Why Transformation Fails,ations are making the necessary changes. The following sections discuss some of the most common reasons I see for this lack of change and the obstacles marketers face when seeking to transform their demand generation practice.作者: saturated-fat 時(shí)間: 2025-3-28 23:36 作者: 打火石 時(shí)間: 2025-3-29 05:13
Creating an Outcome: Accountable Culture,xt two weeks creating spreadsheets to demonstrate the ROI we had driven for our division and documenting our results. At my next meeting the president said to me, “This is great; keep at it as I will always want you to justify marketing’s existence.”作者: Ataxia 時(shí)間: 2025-3-29 07:57
Managing People through Change,see change as intimidating, scary, and volatile. Besides, B2B demand generation is morphing so rapidly that adding another layer of change that impacts how one works and operates day-to-day seems daunting at best.作者: 倔強(qiáng)一點(diǎn) 時(shí)間: 2025-3-29 11:55 作者: 緩解 時(shí)間: 2025-3-29 17:49
Visuelles Wissen und Bilder des Sozialencollaboratively with the marketing teams in order to have more success in connecting with more sophisticated buyers. Many sales teams want to continue with outdated approaches and ineffective methodologies; while sufficient 10 to 15 years ago, these methodologies no longer work today.作者: 乏味 時(shí)間: 2025-3-29 20:39
Changing the Marketing and Sales Mind-set,collaboratively with the marketing teams in order to have more success in connecting with more sophisticated buyers. Many sales teams want to continue with outdated approaches and ineffective methodologies; while sufficient 10 to 15 years ago, these methodologies no longer work today.作者: 障礙 時(shí)間: 2025-3-30 00:01
The Issues with Modern Demand Generation,ols and the means to market in this Internet-enabled and social age we live in. While we are certainly in the midst of a modern era, few organizations are making the necessary adjustments to equip their people to be “Modern Marketers” and are not keeping pace with what is needed in demand generation作者: 破布 時(shí)間: 2025-3-30 04:35
Leading Demand Process Transformation,ding marketing automation and CRM tools, had invested significantly in marketing campaigns and the development of content, and had worked with three different agencies over the previous three years. In their words, they “had very little to show for it.” Our meeting was the result of their team atten作者: cumulative 時(shí)間: 2025-3-30 10:29
Why Transformation Fails,e was “the ability to embrace change” with 75 percent of the respondents ranking this as the highest priority. With the majority of organizations ranking this skill as the top one, why are so many organizations struggling with the ability to transform? I’ve met with many marketers and marketing lead作者: Graphite 時(shí)間: 2025-3-30 13:04
Action Does Not Equal Change,he company had spent the past year piloting a solution with an outside agency, and the executives had then concluded they wanted to adopt a global platform because that had made a big difference in how my contact’s line of business performed prior to the marketing automation. When I asked about the
