標題: Titlebook: Donald Trump and the Branding of the American Presidency; The President of Seg Kenneth M. Cosgrove Book 2022 The Editor(s) (if applicable) [打印本頁] 作者: Harrison 時間: 2025-3-21 16:22
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作者: 最高峰 時間: 2025-3-21 22:09
Donald Trump and the Branding of the American Presidency978-3-030-30496-6作者: exacerbate 時間: 2025-3-22 03:57
American Presidency. considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.? ?.978-3-030-30498-0978-3-030-30496-6作者: 煩擾 時間: 2025-3-22 08:22
Book 2022 further fracturing the already divided electorate.?.Donald Trump and the Branding of the American Presidency. considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.? ?.作者: modish 時間: 2025-3-22 09:35 作者: Oligarchy 時間: 2025-3-22 13:00 作者: Oligarchy 時間: 2025-3-22 17:56 作者: BILL 時間: 2025-3-23 01:16 作者: 北極熊 時間: 2025-3-23 02:54
Book 2022arly emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in biparti作者: 不連貫 時間: 2025-3-23 07:59
n American politics and culture.Explains how branding & segm.This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of ma作者: locus-ceruleus 時間: 2025-3-23 13:19
Springer Series in Chemical Physics their interest in winning the Electoral College was minimal. His campaign used data to target its message to specific audiences. The difference being that once elected President, Donald Trump has struggled to expand beyond his efficient data-driven approach and become a symbolic leader for the entire country.作者: AMITY 時間: 2025-3-23 17:24
G. von Sengbusch,H. D. Lemke,J. Vienkenn. Trump’s election and behavior seem counter to the zeitgeist of the moment when it seemed to many that the Democrats would replace the first President of color with the first female President, the idea that Donald Trump won using a brand promise of restoration seemed shocking, but it illustrates the potency of political marketing.作者: moribund 時間: 2025-3-23 21:28
Segmentation and Trump,and then understand which emotional appeals would resonate with them rather than employing society making messages. Across platforms, Trump told his audiences an emotive brand story that resonated with them while simultaneously alienating other audiences. All of which differ significantly from American politics in the pre-branding, marketing age.作者: 合唱團 時間: 2025-3-24 00:32
The Trump Brand Story: Attract and Repel,d economic changes that have taken place in the United States since the 1960s or an advocate for globalization, Trump’s branded products are anathema. Cosgrove’s overall argument is that Trump’s omnipresent political brand has great power to attract and repel.作者: CHASM 時間: 2025-3-24 05:24
Brand Battle: Omnipresent Trump in Office and Beyond,m all. Trump’s experience as a marketer has not translated into leadership skills or an understanding of how the federal government really works thus empowering the denizens of the swamp that he promised to drain to oppose or coopt him.作者: NAG 時間: 2025-3-24 07:31 作者: maintenance 時間: 2025-3-24 11:17
The President of Segments,n. Trump’s election and behavior seem counter to the zeitgeist of the moment when it seemed to many that the Democrats would replace the first President of color with the first female President, the idea that Donald Trump won using a brand promise of restoration seemed shocking, but it illustrates the potency of political marketing.作者: 饑荒 時間: 2025-3-24 18:28 作者: commonsense 時間: 2025-3-24 22:13
G. von Sengbusch,H. D. Lemke,J. Vienkend economic changes that have taken place in the United States since the 1960s or an advocate for globalization, Trump’s branded products are anathema. Cosgrove’s overall argument is that Trump’s omnipresent political brand has great power to attract and repel.作者: lavish 時間: 2025-3-25 02:03 作者: 致命 時間: 2025-3-25 04:05
Die Modellierung umweltbedingter Konflikteence can be achieved even in an overcrowded political marketplace. Trump gained a tactical advantage because most of his contemporaries in both parties were not using branding in a fashion similar to the way in which Trump was using it.作者: animated 時間: 2025-3-25 07:47 作者: 清楚說話 時間: 2025-3-25 11:57
Kenneth M. CosgroveProvides an extensive examination of the Trump phenomenon from political marketing perspective.Considers the impact of political marketing on American politics and culture.Explains how branding & segm作者: 大方不好 時間: 2025-3-25 16:26 作者: Endometrium 時間: 2025-3-25 21:52
Die Modellierung umweltbedingter Konfliktepaign and in office, and introduces the concepts of brand omnipresence and sticky branding. Donald Trump represents something different in American politics: a politician who developed a multi-platform commercial and celebrity brand and then applied it to politics. Trump shows how a modern political作者: 我們的面粉 時間: 2025-3-26 01:43
https://doi.org/10.1007/978-3-642-72059-8ers. Cosgrove argues that Trump’s class-based politics, brand persona, and policies are upending the status quo by expanding the backgrounds that political leaders come from and the political products on offer to Americans. Just like Colin Kaepernick and Nike’s ad campaigns show, the omnipresent Tru作者: indoctrinate 時間: 2025-3-26 07:14 作者: OCTO 時間: 2025-3-26 10:53
Springer Series in Chemical Physicssulted from gaining earned media and using social media to build strong customer relationships. Trump’s team used analytics to win efficiently meaning their interest in winning the Electoral College was minimal. His campaign used data to target its message to specific audiences. The difference being作者: Amorous 時間: 2025-3-26 13:39 作者: gait-cycle 時間: 2025-3-26 18:04 作者: 驚奇 時間: 2025-3-26 22:44
G. von Sengbusch,H. D. Lemke,J. Vienkened his ability to succeed in office. President Trump acts more like a candidate and brand manager focused on keeping his best customers happy not on uniting and leading the country. The Trump years have been a brand battle between Trump and his opponents that has left many Americans exhausted by the作者: 開始發(fā)作 時間: 2025-3-27 01:28 作者: ABHOR 時間: 2025-3-27 08:13
https://doi.org/10.1007/978-3-030-30496-6Presidency; political marketing; segmentation; trump; Donald J; Trump; branding; American Politics; politic作者: 馬具 時間: 2025-3-27 11:01 作者: Campaign 時間: 2025-3-27 16:20 作者: 貪婪地吃 時間: 2025-3-27 21:24
The Old Order and Its Discontents,ers. Cosgrove argues that Trump’s class-based politics, brand persona, and policies are upending the status quo by expanding the backgrounds that political leaders come from and the political products on offer to Americans. Just like Colin Kaepernick and Nike’s ad campaigns show, the omnipresent Tru作者: inferno 時間: 2025-3-28 01:20
Segmentation and Trump,cial and interest group concerns have adjusted their brands to be emotionally opposed or aligned with the Trump brand. Trump’s efforts show that geography, demography, and psychographics are key elements of a contemporary political marketing campaign that can be combined to find the right audiences 作者: infinite 時間: 2025-3-28 04:16
Trump: Direct-to-Consumer,sulted from gaining earned media and using social media to build strong customer relationships. Trump’s team used analytics to win efficiently meaning their interest in winning the Electoral College was minimal. His campaign used data to target its message to specific audiences. The difference being作者: 啪心兒跳動 時間: 2025-3-28 08:02 作者: 躲債 時間: 2025-3-28 12:03
The Trump Brand Story: Attract and Repel,n has been a constant brand faceoff between a Trump seeking to keep promises and opponents determined to stop him. Conservative Christians, blue-collar workers impacted by globalization and American nationalists love the Trump branded political products but Americans who benefit from the cultural an作者: 關(guān)節(jié)炎 時間: 2025-3-28 17:02 作者: 燈泡 時間: 2025-3-28 18:49
The President of Segments,nd narrowcasting can win elections, but their use does not automatically lead to domestic tranquility but instead can generate significant polarization. Trump’s election and behavior seem counter to the zeitgeist of the moment when it seemed to many that the Democrats would replace the first Preside作者: TOM 時間: 2025-3-29 02:37 作者: reperfusion 時間: 2025-3-29 04:59
