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標(biāo)題: Titlebook: Contemporary Marketing Management for Tourism and Hospitality; How New Tech and Gen Nikolaos Stylos,Roya Rahimi,Peter Robinson Book 2024 Th [打印本頁]

作者: digestive-tract    時間: 2025-3-21 17:45
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作者: 配偶    時間: 2025-3-21 20:16

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Book 2024me brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest
作者: gimmick    時間: 2025-3-22 13:17
Contemporary Marketing Management for Tourism and HospitalityHow New Tech and Gen
作者: gimmick    時間: 2025-3-22 19:08

作者: canvass    時間: 2025-3-22 23:09
hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest 978-3-031-65051-2978-3-031-65049-9
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keting, consumer behaviour and the roles of stakeholders in .Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field,
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作者: 泥瓦匠    時間: 2025-3-24 07:42
An Introduction to Statistics with Python018). According to Mackay (1997), generational differences arise from how people perceive and respond to recurring events and shifting environmental situations. These differences are also seen in how people conduct themselves in the workplace.
作者: 云狀    時間: 2025-3-24 14:15
An Introduction to Statistics with Pythoniterature in tourism and leisure studies on proximity tourism is still scarce (Salmela et al., 2021). In this chapter, we explore a case of proximity tourism that positively contributed to the sustainable development of a destination during a time of crisis.
作者: insipid    時間: 2025-3-24 18:00
Book 2024s worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers...Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. The
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GenZers as Marketing Managers,018). According to Mackay (1997), generational differences arise from how people perceive and respond to recurring events and shifting environmental situations. These differences are also seen in how people conduct themselves in the workplace.
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https://doi.org/10.1007/978-1-349-03146-7ques, and the emergence of the digital era has also resulted in adjustments to these strategies. Companies are employing novel digital marketing strategies and tools, particularly in the connection between social media and Internet-based applications, to reach new target markets and improve their market share (Mkwizu, 2019).
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作者: 苦笑    時間: 2025-3-25 21:58
An Introduction to Statistics with Python not only Generation Z’s responses to the impact of the COVID-19 environment but are also influenced by their unique characteristics. As digital natives, China’s Generation Z are also cautious and distrustful, light-hearted, patriotic, innovative, and creative (Fig. 10.2).
作者: 按時間順序    時間: 2025-3-26 00:28
Generation Z Perspective on Destination Image Restoration Through Dark Tourism, not only Generation Z’s responses to the impact of the COVID-19 environment but are also influenced by their unique characteristics. As digital natives, China’s Generation Z are also cautious and distrustful, light-hearted, patriotic, innovative, and creative (Fig. 10.2).
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From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post-tourisess, Prosumption in Post-Tourism remains an evolving area. Through a comprehensive literature review and multiple case studies from museums and digitalcultural heritage tourism, this paper explores how DT influences Prosumption at the post-tourism level, and provides valuable insights for future research.
作者: Palter    時間: 2025-3-26 19:29
Responsible Tourism as a Vehicle to Achieving the SDGs,a force for good to empower its communities, create economic stability and protect its natural environments. Finally, it will also explore the potential link that adopting the SDGs as part of responsible tourism marketing and management has upon increasing destination resilience.
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Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0,; Stylos, 2023). In the fourth industrial revolution, there is an interconnection between the virtual and physical world and companies have connected their products and processes to achieve higher value for their customers. Technological advancement in Industry has disrupted almost every industry in
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作者: 釋放    時間: 2025-3-27 16:11
Hybrid Servicescapes in Tourism and Hospitality,d signs, symbols, and artefacts. In combination, the elements of the servicescape can generate internal responses for customers and employees and influence subsequent behaviours. In the contemporary tourism and hospitality landscape, digital resources and ICTs (such as automated touchpoints, smartph
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作者: 難管    時間: 2025-3-28 02:04
The Age of Tomorrow: Exploring Risk-Taking Styles in Travel Across Generations,of 180?million fewer international tourist arrivals and a US $195?billion loss in export revenues from international tourism between January and April 2020. In 2022, UNWTO (2022) revealed that international tourism remains far below pre-pandemic levels. The reason is that health risks are likely to
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Nikolaos Stylos,Roya Rahimi,Peter RobinsonExplores how technology, sustainability and Gen Z as the three pillars of marketing in hospitality and tourism.Exemplifies new trends in marketing, consumer behaviour and the roles of stakeholders in
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作者: 厚臉皮    時間: 2025-3-29 18:28
Further Graphical Methods of Presenting Data; Stylos, 2023). In the fourth industrial revolution, there is an interconnection between the virtual and physical world and companies have connected their products and processes to achieve higher value for their customers. Technological advancement in Industry has disrupted almost every industry including the tourism and hospitality industry.
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978-3-031-65051-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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