標題: Titlebook: Cultural Perspectives in a Global Marketplace; Proceedings of the 2 Dheeraj Sharma Conference proceedings 2016 Academy of Marketing Science [打印本頁] 作者: 使入伍 時間: 2025-3-21 18:41
書目名稱Cultural Perspectives in a Global Marketplace影響因子(影響力)
書目名稱Cultural Perspectives in a Global Marketplace影響因子(影響力)學科排名
書目名稱Cultural Perspectives in a Global Marketplace網絡公開度
書目名稱Cultural Perspectives in a Global Marketplace網絡公開度學科排名
書目名稱Cultural Perspectives in a Global Marketplace被引頻次
書目名稱Cultural Perspectives in a Global Marketplace被引頻次學科排名
書目名稱Cultural Perspectives in a Global Marketplace年度引用
書目名稱Cultural Perspectives in a Global Marketplace年度引用學科排名
書目名稱Cultural Perspectives in a Global Marketplace讀者反饋
書目名稱Cultural Perspectives in a Global Marketplace讀者反饋學科排名
作者: Customary 時間: 2025-3-21 21:07
How Bonding are Latin America’s Cultural and Economic Bonds? The Case of International Advertising Sbal level, hence making the study of regional strategies both topical and imperative. This paper contributes to the limited research on regional advertising standardization by studying the influence of culture and economic integration on advertising standardization at the regional vs. the broader in作者: Meander 時間: 2025-3-22 02:58
Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spatute an exception. Researchers tend to employ the individual ethical consumer as unit of observation of their studies, ignoring that consumer decisions can often be projects carried out by groups, instead of single individuals.作者: gorgeous 時間: 2025-3-22 05:27 作者: Assault 時間: 2025-3-22 11:49 作者: Dysplasia 時間: 2025-3-22 13:11
The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Dhe brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.作者: Dysplasia 時間: 2025-3-22 20:07
Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in GermanyGuinn 2001). Although brand consumption involves many positive effects, negative influences should not be denied. However, only few scholars (e.g., Aaker, Fournier, and Brasel 2004) have engaged in research on such “dark” sides of brands.作者: groggy 時間: 2025-3-22 22:41
References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mecha of the German economy. Goods like manufacturing machines or power plants that are manufactured by mechanical engineering firms are complex, mostly individually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be eval作者: dagger 時間: 2025-3-23 01:37
The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspecit to increase productivity and efficiency, and better meeting customer demand. This study, therefore, develops a Multi-Media Kiosk (MMK) adoption model to explain technology adoption behavior at retailer stores from the customer’s and employee’s perspectives. To support the conceptualization, the a作者: figment 時間: 2025-3-23 07:15 作者: JECT 時間: 2025-3-23 12:11
Dheeraj SharmaIncludes the full proceedings of the 2010 Cultural Perspectives in Marketing Conference?.Offers quality research and insights in the field of marketing.Includes contributions related to marketing stra作者: Locale 時間: 2025-3-23 17:15 作者: heterogeneous 時間: 2025-3-23 21:51
Introduction: The Scrap-Heap of History,s measured the same construct of acculturation. Based on a survey of international students in Australia, this research finds that acculturation may have six or more factors that make up the construct.作者: 斗志 時間: 2025-3-24 00:26
Epilogue: The Birds of Rhiannon,bal level, hence making the study of regional strategies both topical and imperative. This paper contributes to the limited research on regional advertising standardization by studying the influence of culture and economic integration on advertising standardization at the regional vs. the broader in作者: 浮夸 時間: 2025-3-24 03:40 作者: conscribe 時間: 2025-3-24 10:15 作者: NEEDY 時間: 2025-3-24 11:33
Turkish History in Early English Print,is that companies with the capacity to innovate will be able to respond to environmental challenges faster and to exploit new products and market opportunities better than non-innovative companies. In this context, entrepreneurial organizations show specific abilities of the organization for recogni作者: 仇恨 時間: 2025-3-24 17:52
,The War of the Holy League 1683–1699,he brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.作者: Enervate 時間: 2025-3-24 20:30 作者: 憎惡 時間: 2025-3-25 01:11
The Economic Front: From , to , of the German economy. Goods like manufacturing machines or power plants that are manufactured by mechanical engineering firms are complex, mostly individually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be eval作者: GOAD 時間: 2025-3-25 05:46
The Economic Front: From , to ,it to increase productivity and efficiency, and better meeting customer demand. This study, therefore, develops a Multi-Media Kiosk (MMK) adoption model to explain technology adoption behavior at retailer stores from the customer’s and employee’s perspectives. To support the conceptualization, the a作者: 莊嚴 時間: 2025-3-25 09:46
The Economic Front: From , to ,tions. Nonetheless, in international business research, the national settings in which companies act are typically operationalized on the basis of cultural conceptualization. Institutional theory claims that various aspects of a national environment are reflections of the institutional settings in a作者: 歡呼 時間: 2025-3-25 14:51
Testing the Association of Ethnic Identity and Acculturations measured the same construct of acculturation. Based on a survey of international students in Australia, this research finds that acculturation may have six or more factors that make up the construct.作者: 殺子女者 時間: 2025-3-25 17:55
Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spatute an exception. Researchers tend to employ the individual ethical consumer as unit of observation of their studies, ignoring that consumer decisions can often be projects carried out by groups, instead of single individuals.作者: 厭煩 時間: 2025-3-25 23:14
The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Dhe brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.作者: Reclaim 時間: 2025-3-26 00:34 作者: 詞匯記憶方法 時間: 2025-3-26 04:48
Epilogue: The Birds of Rhiannon,Identification of the ubiquitous and regional cultural values in large countries like India can help in formulating nation wide and region specific marketing strategies. This paper unfolds the universal and unique regional cultural values across multicultural India, which would augment marketing strategies in this emerging market.作者: fertilizer 時間: 2025-3-26 11:33
,The Domestic Front: Facing the ‘Tribunal’,The current study compared influences on young East and West German consumer purchasing decisions for electronic products. We found that the former West Germans are more likely to be influenced by opinions of others than East Germans. The influence of brand loyalty and negative attitudes toward advertising were the same for the two German groups.作者: 縮影 時間: 2025-3-26 13:14
,The Domestic Front: Facing the ‘Tribunal’,We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.作者: 可互換 時間: 2025-3-26 17:52 作者: 全國性 時間: 2025-3-27 00:54 作者: 呼吸 時間: 2025-3-27 01:40 作者: antedate 時間: 2025-3-27 06:31
https://doi.org/10.1007/978-3-319-18696-2Academy of Marketing Science; Cultural Perspectives in Marketing; Customer Behavior; Developments in Ma作者: Palter 時間: 2025-3-27 10:43
978-3-319-38694-2Academy of Marketing Science 2016作者: 重力 時間: 2025-3-27 14:42
Cultural Perspectives in a Global Marketplace978-3-319-18696-2Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: Neolithic 時間: 2025-3-27 20:00 作者: 注射器 時間: 2025-3-27 22:20
,Researching Taiwan’s Industrial Workers,tute an exception. Researchers tend to employ the individual ethical consumer as unit of observation of their studies, ignoring that consumer decisions can often be projects carried out by groups, instead of single individuals.作者: 6Applepolish 時間: 2025-3-28 03:30
,The War of the Holy League 1683–1699,he brand’s product categories and its impact on consumer based brand equity. Results indicate that some competencies have a transnational effect in several product categories, whereas several corporate competencies are identified to influence perception of product categories depending on the market.作者: TAP 時間: 2025-3-28 08:05 作者: 背心 時間: 2025-3-28 11:29 作者: CROW 時間: 2025-3-28 16:38 作者: Isthmus 時間: 2025-3-28 22:36 作者: PALMY 時間: 2025-3-29 00:16 作者: 泰然自若 時間: 2025-3-29 03:36
Turkish History in Early English Print,azilian organizations with more than one hundred employees located all around of this country. Our research was designed to cover a wide range of industries. The structured questionnaire was sent to CEOs of 3,000 companies by mail. All items used to operationalize the constructs were developed based作者: 搜尋 時間: 2025-3-29 08:55
Conference proceedings 2016enting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science. .(JAMS). and .AMS Review. .Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..作者: extinguish 時間: 2025-3-29 13:35
2363-6165 f marketing.Includes contributions related to marketing stra.This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme .Cultural Perspectives in a Global Marketplace.. This volume presents papers on various topics inclu作者: tooth-decay 時間: 2025-3-29 18:54 作者: outskirts 時間: 2025-3-29 21:01
References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechadividually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be evaluated before the actual purchase. Therefore, potential customers need to trust in the reliability and capabilites of their supplier.作者: habile 時間: 2025-3-30 01:12 作者: 形容詞 時間: 2025-3-30 06:36 作者: 閃光你我 時間: 2025-3-30 10:03 作者: placebo 時間: 2025-3-30 15:58
The Economic Front: From , to ,umer readiness furthermore MMK adoption consequently. From employee perspective, service reward and training increase employee readiness and employee readiness enhances consumers’ MMK adoption through indirect effect through consumer readiness.
