標(biāo)題: Titlebook: Creating Marketing Magic and Innovative Future Marketing Trends; Proceedings of the 2 Maximilian Stieler Conference proceedings 2017 The Ed [打印本頁] 作者: introspective 時間: 2025-3-21 18:09
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作者: 細(xì)查 時間: 2025-3-21 23:42 作者: dialect 時間: 2025-3-22 02:01 作者: GEON 時間: 2025-3-22 05:58 作者: BYRE 時間: 2025-3-22 10:28 作者: landmark 時間: 2025-3-22 13:01
(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settingsently in cross-cultural settings. The tremendous growth in the global online retailing industry with their ever-increasing consumer base belonging to Eastern cultures makes it imperative to find a cost-effective way to manage service recovery from this cultural group about which there is very little作者: landmark 時間: 2025-3-22 20:39 作者: 最初 時間: 2025-3-22 22:15 作者: 搬運工 時間: 2025-3-23 01:44
Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations(Ailawadi and Keller 2004; Nies and Natter 2012). Previous research suggests consumers are not only receptive to the notion of private label consumption but in many cases prefer retailer brands over their premium brand competitors (Neilsen 2011; Thomassen et al. 2006). From a supply perspective, man作者: 討好女人 時間: 2025-3-23 07:44
The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Absem (Schouten and McAlexander 1995). It is really interesting the likelihood that consumers might develop strong emotional bonds with brands (Thomson et al. 2005). The analysis of the degree of consumers’ emotional bond will be studied by examining the nature of the influence of the attachment and at作者: Osteons 時間: 2025-3-23 12:09
New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choiast behavior or preference statements, recommender systems implemented on marketers’ webpages generate personalized predictions about the products, countries, or people we presumably like and preselect a small subset comprising only potentially relevant choice options from the large number of availa作者: 聯(lián)合 時間: 2025-3-23 16:31 作者: 明智的人 時間: 2025-3-23 18:18 作者: PANT 時間: 2025-3-23 23:49 作者: 共同時代 時間: 2025-3-24 02:27
Introduction to Lung Ultrasoundtial contributors from the client’s perspective, that is, those who use these services. Thus, the purpose of this study is to understand how clients view the services they receive from a non-profit and to explore the implications of these views for developing effective social marketing and public po作者: 保全 時間: 2025-3-24 07:09
úrsula Oswald Spring,Ignacio Sánchez Cohenrends. First, we demonstrate that point-of-purchase donation programs have a grossly negative impact on retailers. We specifically demonstrate that shoppers asked to donate to charities during checkout exhibit significantly lower satisfaction levels than those not asked to donate. Given what the fie作者: verdict 時間: 2025-3-24 11:06
úrsula Oswald Spring,Ignacio Sánchez Cohende to donate money to charity, the donation amount is higher when service quality is . than when it is excellent or average. This suggests that customers engage in mental accounting when deciding on the amounts to donate to charity and provide to servers via gratuity. These findings have implication作者: LAITY 時間: 2025-3-24 16:08 作者: ANTE 時間: 2025-3-24 20:31 作者: 處理 時間: 2025-3-24 23:43
Olga Blokhina,Kurt V. Fagerstedtpically based on the assumption that a recommender system’s effectiveness depends on its ability to identify consumers’ preferences and, therefore, is measurable by the number of individuals who follow the generated suggestions, the present study, in contrast, focuses on the impact of recommendation作者: 情愛 時間: 2025-3-25 06:09
Oxygen Transport in the Sapwood of Treesspective of content. The main goal of this study is to fill up the gap by taking into account quantitative and qualitative perspectives. The proposed model can appropriately calculate the social influence of a specific person in the social media to help companies provide adequate marketing campaigns作者: 調(diào)色板 時間: 2025-3-25 09:08 作者: 厭煩 時間: 2025-3-25 15:37
2363-6165 vertising, branding, and many more..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing978-3-319-83327-9978-3-319-45596-9Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: Robust 時間: 2025-3-25 18:48 作者: Hla461 時間: 2025-3-25 21:22 作者: Uncultured 時間: 2025-3-26 03:17 作者: Palatial 時間: 2025-3-26 06:56
A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstde to donate money to charity, the donation amount is higher when service quality is . than when it is excellent or average. This suggests that customers engage in mental accounting when deciding on the amounts to donate to charity and provide to servers via gratuity. These findings have implication作者: 脆弱吧 時間: 2025-3-26 12:33
(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settingsountries (India and the Philippines). Our empirical findings indicate that a public apology from a high-status service provider in the online medium that is conveyed through social media would result in higher justice perceptions for consumers in Eastern cultures as compared to Western cultures. For作者: 貪婪地吃 時間: 2025-3-26 14:06
Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluationsers are often only able to rely on superficial signals (e.g., packaging or price) to evaluate the origins and quality of private-label products. However, consumers can be inadvertently exposed to dual branding knowledge through other communications such as a manufacturer’s announced product recall o作者: 暴露他抗議 時間: 2025-3-26 20:14 作者: Plaque 時間: 2025-3-27 00:22
Measuring Influence on Social Media: A Sentiment Perspective (An Abstract)spective of content. The main goal of this study is to fill up the gap by taking into account quantitative and qualitative perspectives. The proposed model can appropriately calculate the social influence of a specific person in the social media to help companies provide adequate marketing campaigns作者: llibretto 時間: 2025-3-27 02:28 作者: 貧困 時間: 2025-3-27 07:35
Conference proceedings 2017ch, such as consumer behavior, marketing strategy, marketing theory, services marketing,advertising, branding, and many more..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing作者: Genome 時間: 2025-3-27 12:52
Introduction to Lung Ultrasoundtives. Many firms donate resources to non-profit organizations as part of broader goals related to CSR. Non-profit organizations designed to serve individuals, and their communities must therefore use marketing efficiently to foster awareness of what they offer both to the firms looking to engage in作者: Serenity 時間: 2025-3-27 16:18 作者: 割讓 時間: 2025-3-27 18:49
úrsula Oswald Spring,Ignacio Sánchez Cohensit-down restaurants, have not yet embraced checkout charity. This may be due to the potential impact that money requested for charity has on servers’ gratuities. Thus, this research aims to examine the relationship between checkout charity and service quality and the subsequent effect it has on cha作者: 煩擾 時間: 2025-3-27 22:18
Water Use for Agriculture in Mexicohner 2010). At the same time, emerging research and practice has begun to focus on moving customers from being merely satisfied to being connected with a company at a deeper level. As an example, consider customer-company identification (CCI), which represents the extent a customer thinks and feels 作者: 沉默 時間: 2025-3-28 04:11 作者: Irrigate 時間: 2025-3-28 09:38 作者: 逢迎春日 時間: 2025-3-28 10:40
https://doi.org/10.1007/978-3-642-05432-7and services); however, the psychological implications of such participation by customers have recently began gaining scholarly prominence. This paper explores the role of potent upward counterfactual thinking (the process of looking back at events and thinking about how things could have turned out作者: 注入 時間: 2025-3-28 17:34 作者: 類型 時間: 2025-3-28 20:39
,Einführung. Technische Anwendungen,(Ailawadi and Keller 2004; Nies and Natter 2012). Previous research suggests consumers are not only receptive to the notion of private label consumption but in many cases prefer retailer brands over their premium brand competitors (Neilsen 2011; Thomassen et al. 2006). From a supply perspective, man作者: 極大痛苦 時間: 2025-3-29 02:40 作者: Constrain 時間: 2025-3-29 07:04 作者: Arctic 時間: 2025-3-29 09:41 作者: 郊外 時間: 2025-3-29 11:43 作者: 恩惠 時間: 2025-3-29 17:46 作者: 大門在匯總 時間: 2025-3-29 20:32
https://doi.org/10.1007/978-3-319-45596-9Academy of Marketing Science; Marketing Science; Marketing Strategy; Customer Experience; Innovation; Con作者: 滔滔不絕地說 時間: 2025-3-30 02:21 作者: COST 時間: 2025-3-30 07:45
Maximilian StielerPresents the full proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.Identifies new insights and explores the customer experience in the field of marketing.Includes research 作者: Host142 時間: 2025-3-30 09:53
Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/c/image/239389.jpg作者: 婚姻生活 時間: 2025-3-30 13:42
Creating Marketing Magic and Innovative Future Marketing Trends978-3-319-45596-9Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: 說笑 時間: 2025-3-30 18:48 作者: Organonitrile 時間: 2025-3-30 21:43
