標(biāo)題: Titlebook: Contingency Factors of Marketing-Mix Standardization; German Consumer Good Roxana Codita Book 2011 Gabler Verlag | Springer Fachmedien Wies [打印本頁] 作者: misperceive 時間: 2025-3-21 16:37
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書目名稱Contingency Factors of Marketing-Mix Standardization讀者反饋
書目名稱Contingency Factors of Marketing-Mix Standardization讀者反饋學(xué)科排名
作者: 注視 時間: 2025-3-21 20:38
Eugenio Mira,Silvia Quaglieri,Roberto Teggi3); performance outcomes of marketing-mix standardization in CEE (Chapter 6.4). The empirical findings are based on a sample of 132 German consumer goods companies, which market their products in at least one of ten EU member states from CEE.作者: 天文臺 時間: 2025-3-22 03:41
Discussion,3); performance outcomes of marketing-mix standardization in CEE (Chapter 6.4). The empirical findings are based on a sample of 132 German consumer goods companies, which market their products in at least one of ten EU member states from CEE.作者: 態(tài)度暖昧 時間: 2025-3-22 06:10
Book 2011e, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.作者: Credence 時間: 2025-3-22 09:50 作者: 人類學(xué)家 時間: 2025-3-22 16:35 作者: 人類學(xué)家 時間: 2025-3-22 20:49 作者: 服從 時間: 2025-3-22 22:55
Book 2011uct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that Ge作者: 排名真古怪 時間: 2025-3-23 05:01
Contingency Factors of Marketing-Mix StandardizationGerman Consumer Good作者: 嘲弄 時間: 2025-3-23 08:59
Héctor M. Becerra,Carlos Sagüésby catering to the diversity of local tastes, beliefs, preferences etc. The first implies a standardized marketing strategy, with global products and a global marketing-mix, the second involves adapting both products and the marketing-mix to the local reality.作者: Gene408 時間: 2025-3-23 09:52
Introduction,by catering to the diversity of local tastes, beliefs, preferences etc. The first implies a standardized marketing strategy, with global products and a global marketing-mix, the second involves adapting both products and the marketing-mix to the local reality.作者: 名義上 時間: 2025-3-23 16:23 作者: 重疊 時間: 2025-3-23 20:32
Conceptual Framework,ets, their conceptual status in relation to each other as well as, based on previous theoretical and empirical works, to develop hypotheses to be tested on empirical grounds. In Chapter 3.1, the marketing-mix elements are introduced conceptually from an international marketing standardization perspe作者: 上漲 時間: 2025-3-23 22:15
Testing the Contingency Model of Marketing-Mix Standardization and Its Performance Outcomes,d operationalization of the PCS construct, in this chapter the author proceeds to testing the contingency model of marketing-mix standardization developed in Chapter 3. At the same time, the validity of the newly developed PCS scale is to be tested within the proposed contingency model.作者: Fabric 時間: 2025-3-24 02:23
Discussion, standardization in CEE (Chapter 6.1); determinants of marketing-mix standardization in CEE (Chapter 6.2); the .scale: outcome and outlook (Chapter 6.3); performance outcomes of marketing-mix standardization in CEE (Chapter 6.4). The empirical findings are based on a sample of 132 German consumer go作者: aquatic 時間: 2025-3-24 08:06 作者: 新奇 時間: 2025-3-24 14:07 作者: Rustproof 時間: 2025-3-24 15:37
https://doi.org/10.1007/978-3-8349-6169-3Construct Conceptualization and Operationalization; Formative Measurement; Industrial Organization The作者: intention 時間: 2025-3-24 21:47
978-3-8349-2596-1Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011作者: 失眠癥 時間: 2025-3-24 23:48 作者: Nebulous 時間: 2025-3-25 03:24 作者: 撫慰 時間: 2025-3-25 11:17
Contingency Factors of Marketing-Mix Standardization978-3-8349-6169-3Series ISSN 2627-1982 Series E-ISSN 2627-2008 作者: HUMID 時間: 2025-3-25 12:49 作者: SUE 時間: 2025-3-25 18:49 作者: 推測 時間: 2025-3-25 20:13 作者: 我沒有強(qiáng)迫 時間: 2025-3-26 00:20 作者: 反對 時間: 2025-3-26 04:31 作者: 類似思想 時間: 2025-3-26 11:17 作者: 突變 時間: 2025-3-26 14:30
Héctor M. Becerra,Carlos Sagüésinto a world economy mainly through trade, foreign direct investments (FDI), capital and technology flows (Bhagwati, 2004, p. 3). Controversy prevails over the consequences of this phenomenon: while some foresee the rise of a universal civilization, including universal values and consumption pattern作者: Incompetent 時間: 2025-3-26 19:50 作者: 減至最低 時間: 2025-3-26 23:34 作者: Anguish 時間: 2025-3-27 02:23 作者: 用不完 時間: 2025-3-27 07:43
https://doi.org/10.1007/978-3-319-07182-4 7.1). In Chapter 7.2 managerial implications for companies engaged in (or contemplating) marketing consumer products in CEE are provided. Finally, Chapter 7.3 discusses limitations of the present empirical investigation and suggests directions for future research.作者: 讓你明白 時間: 2025-3-27 10:36
Spatial Autoregressive Error Components in Travel Flow Models: An Application to Aggregate Mode Choihelp of SAR(l) processes. This decompositional approach extends the previous works by Brandsma and Ketellapper (1979) and Bolduc et al. (1989) which also relied on spatial autoregressive processes to model the error correlation.作者: MIRTH 時間: 2025-3-27 15:49
Norman Hodgson,Horst Weberneurs who specifically help the poorest and offering business development services is a more recent approach. With the United Nations General Assembly and the Human Rights Council recognising the Rights to Water and Sanitation in 2010, the activities of all service providers – whether public or priv作者: NEX 時間: 2025-3-27 20:54 作者: 完成才能戰(zhàn)勝 時間: 2025-3-27 22:55
Book 1986data acquisition and on the criteria of data selection. Therefore all tables are preceded by a critical evaluation of the techniques as well as a survey of the pertinent studies in the corresponding areas. The surveys are usually self-consistent and provide references to further sources of data that作者: 裝入膠囊 時間: 2025-3-28 04:43 作者: 騎師 時間: 2025-3-28 09:15 作者: Fresco 時間: 2025-3-28 12:47
Introduction,tions introduced here. Hence, my shorthand for referring to the current book in the course of preparing the larger book will be to call the former the Manifest. The larger project, Matrix Philosophy, which mirrors the progressive levels presented in this Manifest, will consist of four parts, current
