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標(biāo)題: Titlebook: Consumer Nationalism and Barr’s Irn-Bru in Scotland; David Leishman Book 2020 The Editor(s) (if applicable) and The Author(s), under exclu [打印本頁]

作者: hierarchy    時間: 2025-3-21 18:25
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作者: NAVEN    時間: 2025-3-21 21:57
The Power of Origins,storicity, with carefully curated backstories and origin myths providing a sense of commercial and national legitimacy. The chapter underlines the importance of the commercial, legal and logistic forces in the branding process, and studies how the registration of trademarks shaped national narrative
作者: 一個攪動不安    時間: 2025-3-22 01:09
From Girders: Discourses of National Strength,this plays into discourses of Scottish national identity. With a particular focus on discourses of masculinity in sport and industry, the chapter studies how the symbolism of iron as a material and vital mineral has shifted over time, from the Victorian market for medicines and healthful tonics to i
作者: Jejune    時間: 2025-3-22 07:50
Consumer Nationalism in Popular and Material Culture,rn-Bru in Scotland enjoying a significant material and cultural presence. The chapter looks at how a national brand identity grew up from local roots and studies the role of retailing, popular culture and the media, in the phenomenon of consumer nationalism today. Leishman also considers the questio
作者: cataract    時間: 2025-3-22 09:18
,Scotland’s Other: Defining Oppositional Identities,storically within an overarching Anglo-British imperial framework and analyses the use of stereotypical images of home and abroad in creating a sense of national distinctiveness over time. The chapter situates England as a key oppositional Other for the brand’s construction of industrial, irreverent
作者: 命令變成大炮    時間: 2025-3-22 13:14

作者: 命令變成大炮    時間: 2025-3-22 19:15
2947-8227 nd’s trajectory and nation-building discourses drawing on wi.This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and sho
作者: 大炮    時間: 2025-3-22 23:29

作者: 緩解    時間: 2025-3-23 02:39

作者: 匍匐    時間: 2025-3-23 05:41

作者: resistant    時間: 2025-3-23 11:58
Zusammenfassung der Ergebnisse,s in the early soft drinks market. By studying the transnational origins of Iron Brew drinks beyond Scotland, Leishman underlines the processes of reframing, rewriting and forgetting at work as brands such as Barr’s Irn-Bru have gained status as national icons.
作者: Cytokines    時間: 2025-3-23 14:47

作者: Liability    時間: 2025-3-23 20:59
https://doi.org/10.1007/978-3-642-99418-0onal market for soft drinks offers both a materialisation of the nation as imagined community and a non-elite mode of inclusive consumption. Leishman concludes by situating the question “Who speaks for the nation” within the power dynamic of branding that social media marketing creates between consumers and corporations.
作者: FORGO    時間: 2025-3-24 02:02

作者: curriculum    時間: 2025-3-24 04:25

作者: Obsequious    時間: 2025-3-24 07:54
From Girders: Discourses of National Strength,mages of nationally-specific mental resilience with relevance for contemporary Britain. The overarching theme of national strength is also studied in relation to commodity consumption in a soft drinks market dominated by US brands such as Coca-Cola.
作者: Externalize    時間: 2025-3-24 12:34
Conclusion,onal market for soft drinks offers both a materialisation of the nation as imagined community and a non-elite mode of inclusive consumption. Leishman concludes by situating the question “Who speaks for the nation” within the power dynamic of branding that social media marketing creates between consumers and corporations.
作者: cochlea    時間: 2025-3-24 16:37
über 2,6-Dimethylheptadien-2,5-diozonidto their individual narratives through ceremonies and personalisation. Lastly, the chapter underlines how social media marketing amplifies this performative aspect while entailing a loss of control for brands.
作者: 大酒杯    時間: 2025-3-24 21:47
über die Isomerie der ?l- und Elaidins?ureumer nationalism is an apolitical form of identity, weighing this view with the postmodernist use of hybrid figures and dual-voiced statements about national distinctiveness and biological determinism.
作者: 閹割    時間: 2025-3-25 03:01

作者: LUDE    時間: 2025-3-25 05:20

作者: depreciate    時間: 2025-3-25 07:44
https://doi.org/10.1007/978-3-642-99381-7ction of a contemporary sense of Scottish national identity. This chapter argues that the impact of commodity consumption, branding and advertising merit serious study as forms of banal or everyday nationalism despite the methodological challenges which arise from the ephemeral nature of advertising
作者: organic-matrix    時間: 2025-3-25 14:14

作者: 使迷醉    時間: 2025-3-25 16:39

作者: 廢墟    時間: 2025-3-25 20:40
über 2,6-Dimethylheptadien-2,5-diozonidrn-Bru in Scotland enjoying a significant material and cultural presence. The chapter looks at how a national brand identity grew up from local roots and studies the role of retailing, popular culture and the media, in the phenomenon of consumer nationalism today. Leishman also considers the questio
作者: JADED    時間: 2025-3-26 03:38
über die Isomerie der ?l- und Elaidins?urestorically within an overarching Anglo-British imperial framework and analyses the use of stereotypical images of home and abroad in creating a sense of national distinctiveness over time. The chapter situates England as a key oppositional Other for the brand’s construction of industrial, irreverent
作者: 背帶    時間: 2025-3-26 05:56
https://doi.org/10.1007/978-3-642-99418-0. The author analyses in particular how consumer nationalism can reconcile the promotion of civic and inclusive modes of national identity with the mass appeal of affective discourses of generational continuity, national distinctiveness and cultural resilience. The chapter also looks at how the nati
作者: Range-Of-Motion    時間: 2025-3-26 10:09
David LeishmanFirst ever in-depth commercial history of Scotland’s most iconic brand and its transnational origins.Provides a detailed analysis of the brand’s trajectory and nation-building discourses drawing on wi
作者: Apogee    時間: 2025-3-26 12:48

作者: 英寸    時間: 2025-3-26 18:20
Consumer Nationalism and Barr’s Irn-Bru in Scotland978-3-030-53382-3Series ISSN 2947-8227 Series E-ISSN 2947-8235
作者: 骨    時間: 2025-3-26 21:54
https://doi.org/10.1007/978-3-030-53382-3consumption; consumer culture; national identity; nationalism; Scottishness
作者: Corporeal    時間: 2025-3-27 04:30

作者: Condescending    時間: 2025-3-27 09:10
2947-8227 r consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies. .978-3-030-53384-7978-3-030-53382-3Series ISSN 2947-8227 Series E-ISSN 2947-8235
作者: 負擔(dān)    時間: 2025-3-27 11:02

作者: Euphonious    時間: 2025-3-27 14:16
Book 2003ented his well known imitation game and predicted that about the year 2000 "an average interrogator will not have more than 70 per cent chance of making the right identification after five minutes of questioning" in the imitation game. Based on the results of the Loebner 2000 contest and the accompl
作者: Constrain    時間: 2025-3-27 21:50
Methodologischer Ausgangspunktachen. Wissenschaftler und Praktiker bedürfen hierzu des Begriffes und seines sprachlichen Ausdrucks als Mittel der Erkenntnis und zur Darstellung des Erkannten. Begriffe sind Gedankengebilde, mit deren Hilfe Eigenschaften und Zusammenh?nge zwischen Gegenst?nden erfa?t werden. Die Eigenschaften und
作者: Indebted    時間: 2025-3-27 22:34
Kimberly Gordon-Achebe,Danielle R. Hairston,Shadé Miller,Rupinder Legha,Steven Starksige ihrer wichtigsten Grundzüge auch für Atome mit mehreren Elektronen. Zu diesen unver?ndert gültigen Grundlagen geh?ren die Existenz station?rer Zust?nde, die Quantelung der Energie und die Quantelung des Drehimpulses. Eine exakte Behandlung der Atome mit mehreren Elektronen mu? streng wellenmecha
作者: 縱欲    時間: 2025-3-28 03:24
Book 1985lactose. The chemistry and principal properties of lactose have been thoroughly researched over the years and relatively little new information is available on these aspects; this new knowledge, as well as some of the older literature, is reviewed in Chapter 1.




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