標題: Titlebook: Consumer Engineering, 1920s–1970s; Marketing between Ex Jan Logemann,Gary Cross,Ingo K?hler Book 2019 The Editor(s) (if applicable) and The [打印本頁] 作者: External-Otitis 時間: 2025-3-21 16:05
書目名稱Consumer Engineering, 1920s–1970s影響因子(影響力)
作者: Cabinet 時間: 2025-3-21 21:08
Professional Marketing as “Consumer Engineering”? A Concept in Transatlantic Perspectiveying consumer motivations became increasingly important to U.S. corporations from the interwar years. Logemann shows the rise of corporate market research departments and new professional consultancies. The promise of “scientific” planning in marketing, however, was no American peculiarity. The case作者: euphoria 時間: 2025-3-22 04:25 作者: Yag-Capsulotomy 時間: 2025-3-22 08:33
A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Makingrized by information asymmetries; the sellers have information about the product that the buyers do not possess. Producers believe they have a product that will solve a consumer problem. Consumers typically do not know whether the product will solve their problem or not, but they are aware that they作者: Sedative 時間: 2025-3-22 11:11 作者: 倔強不能 時間: 2025-3-22 15:40 作者: 倔強不能 時間: 2025-3-22 18:52
German-Style Consumer Engineering: Victor Vogt’s ,, 1925–1950y during the 1920s, trade journals propagated American methods of rationalization in production and sales. At the same time, though, American ideas were adapted to German business practices. Consequently, the article argues, we have to refrain from overly generalizing narratives of consumer engineer作者: 自作多情 時間: 2025-3-23 00:44 作者: 偉大 時間: 2025-3-23 04:57 作者: 大罵 時間: 2025-3-23 07:04
Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980shift in business practices from a producer-centered orientation to a new sensibility toward consumers. By examining how market research influenced business strategies on the micro-level, this chapter calls this interpretation into question. Case studies from German and American carmakers show that t作者: 彩色 時間: 2025-3-23 10:34
Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agencyuted around the world from the 1970s to the 1990s. Exploring the contacts between IKEA and the Swedish Consumer Agency as well as the implementation by IKEA of the Agency’s guidelines for rational kitchen planning, we show that IKEA’s business model was in practice highly compatible with the consume作者: 尋找 時間: 2025-3-23 14:41
“The Consumer Crusader”—Hugo Schui and the German Consumers Associationrain consumers to behave in an informed way. For example, they sought to educate consumers on comparison shopping strategies. These government-sponsored centers had been established to promote growth by enabling individual, rational choice. The centers provide a prominent example of the involvement 作者: Coma704 時間: 2025-3-23 20:02 作者: DNR215 時間: 2025-3-24 02:05 作者: Acupressure 時間: 2025-3-24 02:58 作者: 啟發(fā) 時間: 2025-3-24 08:59 作者: 高興一回 時間: 2025-3-24 12:24
978-3-030-14566-8The Editor(s) (if applicable) and The Author(s) 2019作者: Obituary 時間: 2025-3-24 17:37
German-Style Consumer Engineering: Victor Vogt’s ,, 1925–1950y during the 1920s, trade journals propagated American methods of rationalization in production and sales. At the same time, though, American ideas were adapted to German business practices. Consequently, the article argues, we have to refrain from overly generalizing narratives of consumer engineering as “Americanization.”作者: APO 時間: 2025-3-24 21:40
Osteoporose bei rheumatischen Erkrankungen experts, including market researchers, commercial designers, and sales managers contributed to the rise of new systematic and creative forms of consumer-oriented marketing. As a social technology, marketing now aimed not only to understand consumers and analyze their needs but also sought to shape 作者: conscience 時間: 2025-3-25 00:50
Praktizierte evidenzbasierte Medizinying consumer motivations became increasingly important to U.S. corporations from the interwar years. Logemann shows the rise of corporate market research departments and new professional consultancies. The promise of “scientific” planning in marketing, however, was no American peculiarity. The case作者: Estimable 時間: 2025-3-25 07:09 作者: 核心 時間: 2025-3-25 08:53
https://doi.org/10.1007/978-3-642-85445-3rized by information asymmetries; the sellers have information about the product that the buyers do not possess. Producers believe they have a product that will solve a consumer problem. Consumers typically do not know whether the product will solve their problem or not, but they are aware that they作者: 誘惑 時間: 2025-3-25 15:14 作者: 炸壞 時間: 2025-3-25 17:01
Chirurgisch-neurochirurgische Notf?llefood and beverages to airlines and financial institutions. Landor’s design work, it argues, hinged on the integration of systematic consumer research. His firm exemplified the growing importance of corporate image and product personality in mid-century marketing, connecting consumers to a brand. Res作者: 人類的發(fā)源 時間: 2025-3-25 20:03 作者: Aerate 時間: 2025-3-26 00:49 作者: 樹膠 時間: 2025-3-26 06:55
Barbara Schadendorf Dipl.-Psych.ler died in 1978, Adidas dominated international sporting goods markets. This chapter considers how the carefully tailored products and marketing appealed to specific consumer groups, but also the extent to which sales were driven by broader attempts at social engineering. It argues that consumption作者: Jejune 時間: 2025-3-26 10:47
Traumatologie der peripheren Nerven,hift in business practices from a producer-centered orientation to a new sensibility toward consumers. By examining how market research influenced business strategies on the micro-level, this chapter calls this interpretation into question. Case studies from German and American carmakers show that t作者: Incommensurate 時間: 2025-3-26 14:31
Unfallchirurgie aus ?konomischer Sichtuted around the world from the 1970s to the 1990s. Exploring the contacts between IKEA and the Swedish Consumer Agency as well as the implementation by IKEA of the Agency’s guidelines for rational kitchen planning, we show that IKEA’s business model was in practice highly compatible with the consume作者: 假裝是我 時間: 2025-3-26 17:37
https://doi.org/10.1007/978-3-642-88560-0rain consumers to behave in an informed way. For example, they sought to educate consumers on comparison shopping strategies. These government-sponsored centers had been established to promote growth by enabling individual, rational choice. The centers provide a prominent example of the involvement 作者: gonioscopy 時間: 2025-3-26 21:14
Unfallchirurgie aus ?konomischer Sicht traces how these consumer movements have used consumer tests to engineer—or anticipate—consumer preferences for their own institutional survival. When comparative testing organizations faced challenges during the eighties and nineties, however, it turned out that their market value was essentially 作者: MARS 時間: 2025-3-27 04:05 作者: fixed-joint 時間: 2025-3-27 05:45
Worlds of Consumptionhttp://image.papertrans.cn/c/image/236192.jpg作者: 你敢命令 時間: 2025-3-27 10:55
2945-6010 anipulation.Considers the history of consumer engineering inIn the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professiona作者: 主動 時間: 2025-3-27 14:40 作者: 讓步 時間: 2025-3-27 20:16 作者: 牽連 時間: 2025-3-27 22:09 作者: parallelism 時間: 2025-3-28 02:13
“The Consumer Crusader”—Hugo Schui and the German Consumers Associationed centers had been established to promote growth by enabling individual, rational choice. The centers provide a prominent example of the involvement of states as actors in shaping consumption regimes and in influencing consumer behavior.作者: 流逝 時間: 2025-3-28 10:15 作者: Expiration 時間: 2025-3-28 11:29
Chirurgisch-neurochirurgische Notf?lleponding to the rise of supermarkets and an increasingly visual consumer culture, Landor’s packaging and graphic designs accentuated the fine line between integrating consumer tastes and preferences, on the one hand, and creating emotional appeals that guide and direct our buying behavior, on the other.作者: GRIPE 時間: 2025-3-28 18:17 作者: 變白 時間: 2025-3-28 19:26
Unfallchirurgie aus ?konomischer Sichtrelated to social and historical forces more than any intrinsic value of their “product.” It became clear that a social movement for consumers could not simply be reduced to a product, even if it relied on some of the established corporate recipes to survive.作者: 條街道往前推 時間: 2025-3-28 23:28 作者: Liability 時間: 2025-3-29 06:02
Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketingponding to the rise of supermarkets and an increasingly visual consumer culture, Landor’s packaging and graphic designs accentuated the fine line between integrating consumer tastes and preferences, on the one hand, and creating emotional appeals that guide and direct our buying behavior, on the other.作者: aqueduct 時間: 2025-3-29 10:43 作者: 糾纏,纏繞 時間: 2025-3-29 11:48 作者: eustachian-tube 時間: 2025-3-29 19:16
Book 2019arketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly..作者: ITCH 時間: 2025-3-29 23:30
Osteoporose bei rheumatischen Erkrankungenof consumers and markets, their practical application, and the design of consumer goods and spaces. Going beyond the paradigm of “Americanization,” the volume explores mid-century marketing as a form of social engineering across the Atlantic World.作者: 文件夾 時間: 2025-3-30 00:30
Praktizierte evidenzbasierte Medizinsearch at mid-century. As transatlantic consumer engineers, European émigrés such as Politz and the Austrian-born motivation researcher Ernest Dichter played a crucial role in translating modern marketing approaches between the United States and Western Europe.作者: Progesterone 時間: 2025-3-30 06:51
Praktizierte evidenzbasierte Medizins, especially recorded music. Fast capitalism produced fast people with a longing for novelty, but it also resulted in surprises, including a nostalgia for a simple life, past ephemeral consumer goods, and new ways of coping with time.
