標題: Titlebook: Consumer Behavior; Understanding Consum Stefan Hoffmann,Payam Akbar Textbook 20231st edition The Editor(s) (if applicable) and The Author(s [打印本頁] 作者: hexagon 時間: 2025-3-21 19:38
書目名稱Consumer Behavior影響因子(影響力)
書目名稱Consumer Behavior影響因子(影響力)學科排名
書目名稱Consumer Behavior網(wǎng)絡(luò)公開度
書目名稱Consumer Behavior網(wǎng)絡(luò)公開度學科排名
書目名稱Consumer Behavior被引頻次
書目名稱Consumer Behavior被引頻次學科排名
書目名稱Consumer Behavior年度引用
書目名稱Consumer Behavior年度引用學科排名
書目名稱Consumer Behavior讀者反饋
書目名稱Consumer Behavior讀者反饋學科排名
作者: 使人煩燥 時間: 2025-3-21 21:02
rs systematically between different consumergroups. For this purpose, they consider influences from the social,physical and media environment..Atthe end of the consumer behavior book, they illustrate how buying behavioris embedded in gene978-3-658-39475-2978-3-658-39476-9作者: Intercept 時間: 2025-3-22 01:38
.?..This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer be作者: 斜坡 時間: 2025-3-22 07:14
Textbook 20231st editionhas a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. ..?..Why is the shopping cart fuller tha作者: Gesture 時間: 2025-3-22 09:11 作者: Ataxia 時間: 2025-3-22 14:04
978-3-658-39475-2The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies作者: Ataxia 時間: 2025-3-22 18:26 作者: SPER 時間: 2025-3-23 01:08
https://doi.org/10.1007/978-3-642-70436-9actors, explain consumer behavior through content and process theories, what consumer-specific motives can be delineated, and how to measure consumer motives. You will learn the following concepts and theories: Maslow’s Hierarchy of Needs, VIE theory, Lewin’s Field Theory, and Ultimate Consumer Motives.作者: RAGE 時間: 2025-3-23 02:17
https://doi.org/10.1007/978-3-642-70516-8havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.作者: Anal-Canal 時間: 2025-3-23 07:15
Unemployment, Choice and Inequalityattitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.作者: AER 時間: 2025-3-23 10:49
https://doi.org/10.1007/978-3-642-70547-2, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.作者: 冒失 時間: 2025-3-23 17:02 作者: IOTA 時間: 2025-3-23 20:36 作者: 下垂 時間: 2025-3-24 01:28 作者: Accessible 時間: 2025-3-24 04:48 作者: LAVA 時間: 2025-3-24 07:18
Motivation,actors, explain consumer behavior through content and process theories, what consumer-specific motives can be delineated, and how to measure consumer motives. You will learn the following concepts and theories: Maslow’s Hierarchy of Needs, VIE theory, Lewin’s Field Theory, and Ultimate Consumer Motives.作者: minaret 時間: 2025-3-24 11:27 作者: 聯(lián)合 時間: 2025-3-24 18:03 作者: evince 時間: 2025-3-24 22:03 作者: HUSH 時間: 2025-3-25 01:47
Social Environment,heir decisions to others, what defines opinion leaders, and when consumers do nothing because others are already doing it. You will learn the following theories and models: Social Comparison Theory, Social Identity Theory, Role Theory, and Social Dilemma.作者: thwart 時間: 2025-3-25 03:36 作者: 討人喜歡 時間: 2025-3-25 07:28
Changing Consumer Behavior, healthily, which consumers want to protect the environment, why some consumers voluntarily consume less, and why more and more consumers are using sharing services. You will learn the following models: Postmaterialism Hypothesis, Social Cognitive Models, and Norm Activation Theory.作者: 繁榮中國 時間: 2025-3-25 15:19 作者: 流動才波動 時間: 2025-3-25 16:19 作者: Excitotoxin 時間: 2025-3-25 20:28
Wolfgang Lutzeyer,Josef Hannappelnd when they use existing data, and how to obtain empirical data. You will learn the following paradigms: qualitative and quantitative approaches, primary and secondary research, and classical test theory.作者: Respond 時間: 2025-3-26 03:00 作者: 中和 時間: 2025-3-26 06:41
https://doi.org/10.1007/978-3-642-70516-8havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.作者: Nomadic 時間: 2025-3-26 09:21
Unemployment, Choice and Inequalityattitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.作者: 兩種語言 時間: 2025-3-26 12:44
https://doi.org/10.1007/978-3-642-70547-2, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.作者: Brain-Imaging 時間: 2025-3-26 17:46
Surgical Treatment of Renal Calculi,heir decisions to others, what defines opinion leaders, and when consumers do nothing because others are already doing it. You will learn the following theories and models: Social Comparison Theory, Social Identity Theory, Role Theory, and Social Dilemma.作者: 生存環(huán)境 時間: 2025-3-26 21:40
Surgical Treatment of Renal Calculi,ects consumer behavior, how the design of the purchase channel affects behavior, the influence of product packaging on purchase behavior, and the role of the salesperson and other persons at the point of sale. You will learn the following model: Environmental Psychological Model.作者: alleviate 時間: 2025-3-27 02:11 作者: ENNUI 時間: 2025-3-27 06:27 作者: 極深 時間: 2025-3-27 09:49 作者: 歡樂東方 時間: 2025-3-27 16:04
Hans-Joachim Schneider (Professor Dr.)In this chapter, you will learn what is meant by market segmentation, how consumer behavior changes as people age, and how lifestyles, values, and culture influence consumer behavior. You will learn the following models: AIO approach, lifestyle typologies, Schwartz’s concept of values, and Hofstede’s concept of culture.作者: 灰姑娘 時間: 2025-3-27 18:53
https://doi.org/10.1007/978-3-642-70712-4In this chapter, you will learn how media mediate information between companies and consumers, what consumers do with media, and what media do with consumers. You will learn the following models and theories: Sender-Receiver Model, Uses and Gratification Theory, Mood Management Theory, and Flow Theory.作者: 大雨 時間: 2025-3-27 22:16
Consumer and Behavior,In this chapter, you will learn what is meant by consumer behavior, why knowledge about consumer behavior is important, how to represent complex consumer behavior in models, and what topics consumer behavior encompasses. You will learn the following models: structural models, process models, and partial models.作者: 出汗 時間: 2025-3-28 04:04
Emotion,In this chapter, you will learn how to describe and determine emotions, how emotions influence consumer behavior, and how to measure emotions using verbal and instrument-based methods. You will learn the following concepts and theories: Biological and Cognitive Theories of Emotion, Two-Factor Theory, and Protection Motivation Theory.作者: insidious 時間: 2025-3-28 06:32 作者: 知識 時間: 2025-3-28 11:10
Media Environment,In this chapter, you will learn how media mediate information between companies and consumers, what consumers do with media, and what media do with consumers. You will learn the following models and theories: Sender-Receiver Model, Uses and Gratification Theory, Mood Management Theory, and Flow Theory.作者: Lacunar-Stroke 時間: 2025-3-28 17:19
Consumer Behavior Research,nd when they use existing data, and how to obtain empirical data. You will learn the following paradigms: qualitative and quantitative approaches, primary and secondary research, and classical test theory.作者: exquisite 時間: 2025-3-28 20:36 作者: 情節(jié)劇 時間: 2025-3-28 22:56
Cognition,havior is learned, and how consumer knowledge is organized and stored. You will learn the following theories and models: AIDA Model, Gestalt Psychology, Conditioning, Multi-Store Model, and Schema Theory.作者: Statins 時間: 2025-3-29 05:48
Attitude,attitudes are and how to measure them. You will learn the following theories and models: Three-Component Model, Theory of Planned Behavior, Fishbein Model, Elaboration-Likelihood Model, and MODE Model.作者: MURKY 時間: 2025-3-29 11:02
Decision,, you will learn how context can influence the decision, and what influences consumer decisions. You will learn the following theories and models: Rational Choice Theory, Bounded Rationality, Prospect Theory, Nudging and Framing.作者: paleolithic 時間: 2025-3-29 13:13 作者: LAITY 時間: 2025-3-29 18:25 作者: HAIRY 時間: 2025-3-29 22:54 作者: 母豬 時間: 2025-3-30 03:47
,Schlu?teil,m diese Werte zu erkl?ren, d. h. ihre Zweckm??igkeit im Wirtschaftsleben zu rechtfertigen, mu? das Entscheidungsdenken erweitert werden — andernfalls w?ren wir gezwungen, all diese Werte als wirtschaftlich unsinnig zu verurteilen.作者: 微不足道 時間: 2025-3-30 05:10
Racial Stigma on the Hollywood Screen from World War II to the Present978-0-230-10167-8作者: 雕鏤 時間: 2025-3-30 08:51
