標(biāo)題: Titlebook: Competition in Higher Education Branding and Marketing; National and Global Antigoni Papadimitriou Book 2018 The Editor(s) (if applicable) [打印本頁] 作者: 神像之光環(huán) 時間: 2025-3-21 17:46
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書目名稱Competition in Higher Education Branding and Marketing網(wǎng)絡(luò)公開度學(xué)科排名
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書目名稱Competition in Higher Education Branding and Marketing讀者反饋學(xué)科排名
作者: Outshine 時間: 2025-3-21 21:34 作者: 波動 時間: 2025-3-22 01:36
Marketing Context and Branding Content of Private Universities in Chile and Mexico,placement and promotion of HE and institutional efforts to design a marketing identity vary according to the degree of privatization, diversification, and segmentation of higher education systems. Therefore, while in Mexico branding content is embedded in a low regulated framework for private sector作者: Cupping 時間: 2025-3-22 06:39 作者: BYRE 時間: 2025-3-22 11:15 作者: Mercantile 時間: 2025-3-22 16:54
Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Throu in an increasing competitive social field of higher education. We discuss the notions of brand and branding in higher education, while distinguishing from marketing. We provide the theoretical and methodological basis for examining branding in higher education. Drawing from the Mozambican case stud作者: Mercantile 時間: 2025-3-22 19:42 作者: 男學(xué)院 時間: 2025-3-22 22:16 作者: 憂傷 時間: 2025-3-23 03:17
Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities,a complex strategy at most US colleges and universities that leads to the engagement of alumni and others. These relationship strategies can be viewed as a form of marketing. Historically, American higher education, like much of the nonprofit sector, engaged all of its constituencies in very similar作者: 痛苦一生 時間: 2025-3-23 06:43
Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatarnd uses the case of Qatar to draw conclusions. Increasingly, governments around the world invest in so-called “education hubs,” which host excellent tertiary providers. Hubs show how, on a global level, new forms of competition between higher education systems are evolving. By being home to top univ作者: aristocracy 時間: 2025-3-23 10:34 作者: 優(yōu)雅 時間: 2025-3-23 16:56 作者: 古代 時間: 2025-3-23 19:28
Competition in Higher Education Branding and MarketingNational and Global 作者: myalgia 時間: 2025-3-24 00:04 作者: Benign 時間: 2025-3-24 04:18 作者: 演繹 時間: 2025-3-24 06:32 作者: VAN 時間: 2025-3-24 11:27 作者: FOIL 時間: 2025-3-24 15:18 作者: dictator 時間: 2025-3-24 22:09 作者: 壓艙物 時間: 2025-3-25 02:50 作者: 抗原 時間: 2025-3-25 07:11
William J. Hardcastle,Alain Marchale the strongest economic contribution to efforts, but how do universities recruit prospective students into academe-industry links? This study analyzed discourse on websites of Association of American Universities institutions. Analyses revealed that institutions: (1) showcased organizational develo作者: 細(xì)胞 時間: 2025-3-25 09:15
William J. Hardcastle,Alain Marchalplacement and promotion of HE and institutional efforts to design a marketing identity vary according to the degree of privatization, diversification, and segmentation of higher education systems. Therefore, while in Mexico branding content is embedded in a low regulated framework for private sector作者: BALK 時間: 2025-3-25 11:40 作者: CANON 時間: 2025-3-25 19:17 作者: rectum 時間: 2025-3-25 23:09 作者: SOW 時間: 2025-3-26 01:23
Degrees of Freedom in Prosody Modelinga Indonesia. This chapter uses a random sampling in selecting the accredited senior high schools in Surabaya as the target groups and two outstanding accredited universities, representing Information Technology and Entrepreneurship programs as the objects. A questionnaire was administered to senior 作者: geometrician 時間: 2025-3-26 04:40 作者: DOLT 時間: 2025-3-26 11:00 作者: inculpate 時間: 2025-3-26 13:03 作者: 內(nèi)疚 時間: 2025-3-26 16:57 作者: ABIDE 時間: 2025-3-26 23:59
https://doi.org/10.1057/9781137291448ive. The book has a wide range of contributors, whose expertise spans higher education, sociology, quality management, comparative international education, marketing and branding, ranking, and educational philanthropy, all of whom have a major interest in global postsecondary education. In this chap作者: Optimum 時間: 2025-3-27 04:55 作者: 碎片 時間: 2025-3-27 06:33 作者: 含糊 時間: 2025-3-27 11:37 作者: 蕨類 時間: 2025-3-27 17:02 作者: 賭博 時間: 2025-3-27 19:41 作者: 階層 時間: 2025-3-27 23:41 作者: Ascribe 時間: 2025-3-28 02:47
Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Throuilities they provide, the pedagogical approach they use, and the images of personalities shown on their websites. We then conclude that branding is becoming a strategy used by institutions to survive, pursue or even maintain competitive advantage.作者: 協(xié)迫 時間: 2025-3-28 09:21 作者: 總 時間: 2025-3-28 14:29 作者: Dri727 時間: 2025-3-28 16:00
Prosody, Phonology and Phonetics indicated a competitive, online marketplace where each institution sought new stakeholders though graphics, logos, special identity icons, and use of social media for advertising in local languages. Document analysis revealed exotericism and quality messages as well as the use of English, however not in all HEIs.作者: 暫時中止 時間: 2025-3-28 19:22
Degrees of Freedom in Prosody Modelingrsities. Moreover, the study found that the brand image of a university was significantly related to the student’s decision to enroll. Student’s good perceptions on the educational brand was a good model for predicting the students’ decisions to enroll in the university.作者: Ige326 時間: 2025-3-28 22:56 作者: muscle-fibers 時間: 2025-3-29 04:36
The Phonology of Speech Prosody, nuanced strategies, that take into account social identity and cultural difference, are needed. This chapter explores existing literature on why social identity should be considered in higher education marketing and provides recommendations for practice.作者: 元音 時間: 2025-3-29 10:12 作者: dandruff 時間: 2025-3-29 15:00
https://doi.org/10.1057/9781137291448t are important for future research on the topic. The future of higher education will likely require practitioners and scholars who have command of at least the basic skills and competencies for branding and marketing in higher education.作者: 殘廢的火焰 時間: 2025-3-29 17:55 作者: defile 時間: 2025-3-29 23:36
Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the W indicated a competitive, online marketplace where each institution sought new stakeholders though graphics, logos, special identity icons, and use of social media for advertising in local languages. Document analysis revealed exotericism and quality messages as well as the use of English, however not in all HEIs.作者: 連詞 時間: 2025-3-30 02:32 作者: gain631 時間: 2025-3-30 05:22
The Notion of Branding in the Higher Education Sector: The Case of Hong Kong, Findings show that while all Hong Kong universities have balanced their self-representations between excellence and uniqueness, new technical universities that openly state branding as a priority show more signs of alignment in the communication materials.作者: jealousy 時間: 2025-3-30 11:12 作者: Lineage 時間: 2025-3-30 14:21
Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing,chools identifies the unique issues that surface when rankings focus on specialized programs. We conclude with a description of the International Ranking Expert Group initiative to create a framework for developing and evaluating credible HEI rankings.
