標題: Titlebook: Channel Strategies and Marketing Mix in a Connected World; Saibal Ray,Shuya Yin Book 2020 Springer Nature Switzerland AG 2020 Channel Stra [打印本頁] 作者: 習慣 時間: 2025-3-21 16:54
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書目名稱Channel Strategies and Marketing Mix in a Connected World被引頻次
書目名稱Channel Strategies and Marketing Mix in a Connected World被引頻次學科排名
書目名稱Channel Strategies and Marketing Mix in a Connected World年度引用
書目名稱Channel Strategies and Marketing Mix in a Connected World年度引用學科排名
書目名稱Channel Strategies and Marketing Mix in a Connected World讀者反饋
書目名稱Channel Strategies and Marketing Mix in a Connected World讀者反饋學科排名
作者: 使顯得不重要 時間: 2025-3-21 20:26 作者: Cervical-Spine 時間: 2025-3-22 04:01
Buyer Valuation Uncertainty and Firm Information Provision Strategies,rmation provision strategy. Before purchase, consumers could be uncertain about the product’s vertical attributes, i.e., quality uncertainty, and/or the product’s horizontal attributes, i.e., fit uncertainty. For each type of uncertainty, we discuss the firm’s inventive and instruments to disclose i作者: LINES 時間: 2025-3-22 08:30
Optimizing Promotions for Multiple Items in Supermarkets,asons retailers use promotions is to increase sales and profits by exploiting relations among the different items. We formulate the promotion optimization problem for multiple items as a nonlinear Integer Program (IP). Our formulation captures several business requirements, as well as important econ作者: 讓你明白 時間: 2025-3-22 12:18 作者: 晚間 時間: 2025-3-22 16:26 作者: 晚間 時間: 2025-3-22 20:57
On-Demand Customization and Channel Strategies,and in-store) and the adoption of on-demand customization technology (such as additive manufacturing or 3D printing). Our analysis shows that such technology adoption can have differential impacts to the two channels. The technology leads to increased product variety offered online, as well as allow作者: Interdict 時間: 2025-3-22 22:51
Price-Matching Strategy: Implications of Consumer Behavior and Channel Structure,ces online. With this strategy, retailers promise not to be undersold and match competitor’s lower price (if any). Price-sensitive consumers tend to be happy with this since they potentially can get the lowest price at their “favourite” retailer. A relatively under-researched topic in this context i作者: BUST 時間: 2025-3-23 04:23
Collaborative Micro-Retailing in Developing Economies,fficient infrastructure and distribution networks. Consumers, in turn, suffer from higher prices and limited accessibility of products provided by these micro-retailers. Some of these products are necessities, including food or medical items. In some cases, micro-retailers are the only sources for c作者: 我怕被刺穿 時間: 2025-3-23 05:52 作者: 滴注 時間: 2025-3-23 12:41
Hydrocarbons derived from Quaterrylenen estimates that are biased due to truncated demand or product substitution effects. Failure to correct product demand estimates for these biases has been shown to result in significantly missed opportunities in meeting customers’ true demand due to incorrectly calculated optimal product stocking levels.作者: 腫塊 時間: 2025-3-23 15:21
Hydrocarbons derived from Diphenylnformation, as well as other mechanisms to reveal information that help consumers resolve such valuation uncertainty. We then review recent literature on advance selling and opaque selling strategies, where the firm benefits from creating consumer valuation uncertainty. We conclude the chapter with discussions on future research directions.作者: defibrillator 時間: 2025-3-23 20:25 作者: 啞劇 時間: 2025-3-24 00:21 作者: Affection 時間: 2025-3-24 03:50
2365-6395 ts, value proposition, convenience, and sustainability and t.This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: .Consumers., .Products., .Value Prop作者: 羊欄 時間: 2025-3-24 10:06 作者: 自負的人 時間: 2025-3-24 14:04 作者: instill 時間: 2025-3-24 18:09 作者: agonist 時間: 2025-3-24 19:31
On-Demand Customization and Channel Strategies,e. Moreover, the online demand increases (decreases) if the customer online wait cost is low (high). The firm’s profitability with the new technology is driven by the production setup cost of the traditional production technology it replaces and also by how much customers care about the product’s custom fit.作者: 清楚 時間: 2025-3-25 00:57 作者: Narrative 時間: 2025-3-25 07:16 作者: membrane 時間: 2025-3-25 07:43
Book 2020ses on the following four dimensions in this context: .Consumers., .Products., .Value Proposition. and .Sustainability.. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic作者: 吞沒 時間: 2025-3-25 15:19 作者: candle 時間: 2025-3-25 16:02
Springer Series in Supply Chain Managementhttp://image.papertrans.cn/c/image/223848.jpg作者: 反叛者 時間: 2025-3-25 21:32 作者: floodgate 時間: 2025-3-26 03:35 作者: 整理 時間: 2025-3-26 06:32 作者: 中世紀 時間: 2025-3-26 12:11 作者: Osteoarthritis 時間: 2025-3-26 16:08 作者: 可卡 時間: 2025-3-26 17:38
Hydrocarbons derived from ,-Terphenylllion, the projections are for continued growth. The format and technological underpinnings of digital advertising make it a fascinating subject of study for practitioners and academics alike, and distinguish it from traditional advertising in many ways. In contrast to traditional advertising, onlin作者: 花束 時間: 2025-3-26 22:25 作者: glomeruli 時間: 2025-3-27 03:50
Hydrocarbons derived from Pyreneand in-store) and the adoption of on-demand customization technology (such as additive manufacturing or 3D printing). Our analysis shows that such technology adoption can have differential impacts to the two channels. The technology leads to increased product variety offered online, as well as allow作者: Agronomy 時間: 2025-3-27 08:40
Hydrocarbons derived from Anthanthreneces online. With this strategy, retailers promise not to be undersold and match competitor’s lower price (if any). Price-sensitive consumers tend to be happy with this since they potentially can get the lowest price at their “favourite” retailer. A relatively under-researched topic in this context i作者: BLAND 時間: 2025-3-27 12:50 作者: 欲望小妹 時間: 2025-3-27 17:34 作者: 圓錐體 時間: 2025-3-27 18:44 作者: 廣告 時間: 2025-3-27 22:50 作者: 口味 時間: 2025-3-28 03:00 作者: 確定無疑 時間: 2025-3-28 09:45 作者: ARY 時間: 2025-3-28 10:50
Hydrocarbons derived from Anthanthreneght be denied the price-matching benefit based on verification of availability at the competitor’s location while making a purchase decision, then they will benefit from a lower price by increasing the competition between the retailers; on the other hand, not considering this fact would allow the re作者: Foreshadow 時間: 2025-3-28 16:58 作者: 啟發(fā) 時間: 2025-3-28 20:49 作者: excursion 時間: 2025-3-28 23:20
2365-6395 . But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers..978-3-030-31735-5978-3-030-31733-1Series ISSN 2365-6395 Series E-ISSN 2365-6409 作者: 高度 時間: 2025-3-29 06:29
Book 2020mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers..作者: 我說不重要 時間: 2025-3-29 09:25
Channel Strategies and Marketing Mix in a Connected World作者: 特別容易碎 時間: 2025-3-29 12:09
Optimizing Promotions for Multiple Items in Supermarkets,it is enough to account for unilateral and pairwise deviations, leading to an efficient method. In addition, when the products are substitutable and the price ladder is of size two, we show that the unconstrained problem can be solved efficiently by a linear program. This result is unexpected as the作者: browbeat 時間: 2025-3-29 19:37
