標題: Titlebook: Case Studies on Social Marketing; A Global Perspective M. Mercedes Galan-Ladero,Helena M. Alves Book 2019 Springer Nature Switzerland AG 20 [打印本頁] 作者: 服裝 時間: 2025-3-21 16:27
書目名稱Case Studies on Social Marketing影響因子(影響力)
書目名稱Case Studies on Social Marketing影響因子(影響力)學科排名
書目名稱Case Studies on Social Marketing網絡公開度
書目名稱Case Studies on Social Marketing網絡公開度學科排名
書目名稱Case Studies on Social Marketing被引頻次
書目名稱Case Studies on Social Marketing被引頻次學科排名
書目名稱Case Studies on Social Marketing年度引用
書目名稱Case Studies on Social Marketing年度引用學科排名
書目名稱Case Studies on Social Marketing讀者反饋
書目名稱Case Studies on Social Marketing讀者反饋學科排名
作者: cancer 時間: 2025-3-21 21:41
https://doi.org/10.1007/978-1-4614-5740-4ute boy dressed as Darth Vader, from Star Wars. The success of the campaign was used by Greenpeace to protest about Volkswagen’s policy of not supporting the measures to reduce air pollution that were being discussed by the European Union. The environmental group remade the original advert as a way 作者: CON 時間: 2025-3-22 01:30 作者: 乏味 時間: 2025-3-22 06:48 作者: COWER 時間: 2025-3-22 11:04
Instrumentation for Measurement Procedures,ars, scholars have proposed a broadening of social marketing’s horizons beyond the individual to attempt to influence those that help shape the determinants of human behaviour, namely, the structural and immediate social environment. This broadening highlights the necessity to go upper stream in sea作者: coagulation 時間: 2025-3-22 14:19 作者: coagulation 時間: 2025-3-22 17:43 作者: 后天習得 時間: 2025-3-22 22:35
Introduction to Criminal Careers,licies with an integrated social marketing intervention in an upstream dimension. A behaviour change strategy should invest in segmented communication for priority targets, in partnership with multiple stakeholders..This case explores and discusses the integrated social marketing programme developed作者: BOOM 時間: 2025-3-23 04:22
Outlier Detection in Graphs and Networks,according to various objectives of social evolution..The field literature reveals the fact that for the area of public health, the studies on social marketing are based both on improvement of specific social knowledge and strategic approaches for knowledge transfer towards the beneficiaries of publi作者: 散布 時間: 2025-3-23 08:18 作者: 連鎖,連串 時間: 2025-3-23 12:35
Operations Research and Health Care Policy 2015. This campaign focuses on the incentive of promoting new habits of drinking water consumption and has been a pioneer in the water distribution sector, establishing a trend followed by other public companies in the country..The AdP case discusses the contribution of social marketing in the chan作者: 陳舊 時間: 2025-3-23 15:34 作者: 安心地散步 時間: 2025-3-23 20:47 作者: 殺死 時間: 2025-3-24 01:45
Yasar A. Ozcan,Elena Tànfani,Angela Testi marketing can contribute to achieving socially desirable outcomes or impacts, including those originating from new solutions to social problems. The goal of this chapter is to understand how the application of commercial marketing to influence the ideas and voluntary behavior of target audiences ca作者: strdulate 時間: 2025-3-24 04:43
John Stover,Carel Pretorius,Kyeen AnderssonCivil Society Organizations take into consideration the principles and tools of social marketing. With this objective, REAS (a Spanish Network of Alternative and Solidarity Economy Networks), and its online financial education platform ., has been selected as unit of analysis of the case. The empiri作者: Restenosis 時間: 2025-3-24 07:31
https://doi.org/10.1007/978-1-4614-6648-2ctors of the fiscal policies..The campaign developed in Romania since 2010 has powerful resonance, being compatible with practices in other European states or countries on other continents, namely, the Tax Lottery, as well as with the regional or continental policies on improving VAT collection, as 作者: 含沙射影 時間: 2025-3-24 14:02 作者: Aviary 時間: 2025-3-24 18:26 作者: 充氣女 時間: 2025-3-24 20:29 作者: sorbitol 時間: 2025-3-25 02:53 作者: 接合 時間: 2025-3-25 03:29 作者: Texture 時間: 2025-3-25 11:32
Book 2019idered to be one of the main CSR initiatives at businesses around the globe.. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. .作者: 不近人情 時間: 2025-3-25 13:58 作者: AWL 時間: 2025-3-25 18:37
https://doi.org/10.1007/978-1-4614-5969-9 permanent blood bank in this geographical region) to promote voluntary donations, paying special attention to young people and experienced donors. The case study ends with conclusions and discussion questions.作者: anesthesia 時間: 2025-3-25 22:52 作者: Arthropathy 時間: 2025-3-26 02:32
Yasar A. Ozcan,Elena Tànfani,Angela Testit in the labor market for the most vulnerable citizens. Findings suggest social marketing may not only be a key strategy to promote socially innovative initiatives for work integration but also become a social innovation of the marketing type in its own right.作者: ABOUT 時間: 2025-3-26 06:00 作者: 相互影響 時間: 2025-3-26 10:11 作者: FADE 時間: 2025-3-26 14:41 作者: 無法治愈 時間: 2025-3-26 19:56
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Studyt in the labor market for the most vulnerable citizens. Findings suggest social marketing may not only be a key strategy to promote socially innovative initiatives for work integration but also become a social innovation of the marketing type in its own right.作者: BADGE 時間: 2025-3-26 21:52
Book 2019implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs,作者: 收養(yǎng) 時間: 2025-3-27 03:48
Operations Research and Health Care Policyging of rooted and generalized consumption habits, the benefits of consuming tap water instead of bottled water for the individual and the society, and the strategy of the campaign and its linkage to the global city brand “Porto Ponto.”作者: 發(fā)酵 時間: 2025-3-27 08:28
John Stover,Carel Pretorius,Kyeen Anderssoncal study developed reveals how REAS is effectively a nonprofit organization very oriented to the market, in the sense of adopting the concept of marketing, and how marketing-mix variables (fundamentally, the variables product, place, and promotion) have been very important in the design, implementation, and dissemination of its online platform.作者: Counteract 時間: 2025-3-27 10:52
https://doi.org/10.1007/978-1-4614-6648-2a source of enhancing development and diminishing fiscal evasion..The case study represents an example of an analysis on indirect social marketing, designed to highlight the necessity to involve the citizen within adjacent processes with impact on the general and individual welfare.作者: STANT 時間: 2025-3-27 14:43
2192-8096 s on social marketing.Highlights the importance corporate soSocial marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been create作者: Obvious 時間: 2025-3-27 20:17
The Telecom Industry and Data Centers,g has grown in popularity and has been used in different areas..In this theoretical chapter, some definitions and core concepts are considered, and social marketing approaches are analyzed. The main steps of a social marketing program are also explained. Finally, ethics and cultural differences are referred as key aspects in social marketing.作者: 信條 時間: 2025-3-28 01:13 作者: Extemporize 時間: 2025-3-28 04:32
How to Encourage the Consumption of Tap Water: A Case Study on águas do Portoging of rooted and generalized consumption habits, the benefits of consuming tap water instead of bottled water for the individual and the society, and the strategy of the campaign and its linkage to the global city brand “Porto Ponto.”作者: voluble 時間: 2025-3-28 08:47 作者: minimal 時間: 2025-3-28 14:04 作者: 改正 時間: 2025-3-28 14:37
https://doi.org/10.1007/978-1-4614-5740-4unce the fraud involving the CO. emissions of Volkswagen cars..This case allows us to understand the concept of green marketing from the social perspective and the characteristics of an anti-advertising strategy to put pressure on companies to modify their behaviour and fight against greenwashing.作者: Immunoglobulin 時間: 2025-3-28 20:49
Conjugate Gradient and Quasi-Newton,fire; therefore, a jointly work was coordinated..This social marketing programme not only attained awareness increase within the population, but it also eventually allowed to diminish fire hotbeds in the province.作者: 我還要背著他 時間: 2025-3-29 01:05
Introduction to Criminal Careers,m 2005 and 2017. This case shows the initial diagnosis; the social marketing strategy developed for different targets in partnership with civil society organisations, following a variety of theoretical frameworks; and effectiveness evaluation in epidemic outcomes. A guide is provided with questions for discussion.作者: Breach 時間: 2025-3-29 05:36
Outlier Detection in Graphs and Networks,se study concerning the social marketing campaign in the area of public health, “NO to randomly taken antibiotics”, in Romania, aimed to promote adequate antibiotic use by informing the doctors and nonspecialized public concerning their risk of excessive and wrong use.作者: 懸掛 時間: 2025-3-29 09:19 作者: alabaster 時間: 2025-3-29 13:33
Greenpeace: The Threat of the Dark Side of Volkswagenunce the fraud involving the CO. emissions of Volkswagen cars..This case allows us to understand the concept of green marketing from the social perspective and the characteristics of an anti-advertising strategy to put pressure on companies to modify their behaviour and fight against greenwashing.作者: remission 時間: 2025-3-29 18:14 作者: Medley 時間: 2025-3-29 21:58 作者: 白楊 時間: 2025-3-30 02:51
Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketise study concerning the social marketing campaign in the area of public health, “NO to randomly taken antibiotics”, in Romania, aimed to promote adequate antibiotic use by informing the doctors and nonspecialized public concerning their risk of excessive and wrong use.作者: Extemporize 時間: 2025-3-30 06:17 作者: 美色花錢 時間: 2025-3-30 11:14
2192-8096 international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. .978-3-030-04843-3Series ISSN 2192-8096 Series E-ISSN 2192-810X 作者: 過于平凡 時間: 2025-3-30 14:41
https://doi.org/10.1007/978-1-4614-5838-8Detox campaign. It will also consider the barriers to and benefits of the pursued goals, approaches, strategies, marketing actions taken to address those barriers and benefits, and the societal outcomes and industry consequences.作者: neutral-posture 時間: 2025-3-30 16:32
https://doi.org/10.1007/978-1-4614-6105-0nformative, interrogative, and alarming (causing fear). All kinds of media were used to broadcast the message: radio, TV, the press, billboards, the Internet (websites, YouTube, social networks such as Facebook or Twitter), and different apps.作者: 沙漠 時間: 2025-3-30 21:38 作者: 你正派 時間: 2025-3-31 03:20 作者: 碌碌之人 時間: 2025-3-31 07:25 作者: nullify 時間: 2025-3-31 11:08
A Successful Festival for Kids in Gy?red: a reinforcement and an induction. In 2015, the VPT launched a development in the marketing mix to reduce the barriers of participation in the Gy?rk?c Festival. This festival has increased the number of visitors every year, and now it is the largest free outdoor children’s festival in Hungary wit
