標題: Titlebook: Building Routes to Customers; Proven Strategies fo Antoine Leboyer,Jean-Claude Malraison,Peter Rauler Book 2009 Springer-Verlag New York 20 [打印本頁] 作者: energy 時間: 2025-3-21 18:16
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書目名稱Building Routes to Customers網(wǎng)絡公開度學科排名
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書目名稱Building Routes to Customers被引頻次學科排名
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書目名稱Building Routes to Customers讀者反饋
書目名稱Building Routes to Customers讀者反饋學科排名
作者: 下級 時間: 2025-3-22 00:13
https://doi.org/10.1007/978-0-387-79951-3Channel Marketing; Channel distribution; Corporate strategy; Customer service; Market penetration; Market作者: facetious 時間: 2025-3-22 01:14
978-1-4419-2733-0Springer-Verlag New York 2009作者: A簡潔的 時間: 2025-3-22 07:26 作者: aneurysm 時間: 2025-3-22 12:34
Antoine Leboyer,Jean-Claude Malraison,Peter RaulerIntroduces the Routes-to-Market principles—a powerful approach to all departments along the product chain, optimizing resources, and making strategic decisions.Showcases real-life experiences from suc作者: 抗原 時間: 2025-3-22 15:59
http://image.papertrans.cn/b/image/191750.jpg作者: blackout 時間: 2025-3-22 19:05
Benedikt Ahrens,Anders M?rtbergt to set for marketing, sales, and customer service, and how that budget will be allocated across these departments. Without a method to determine objectively how much to spend in each area, management team meetings become debates between different factions trying to convince the general manager to 作者: Exposure 時間: 2025-3-22 21:53 作者: 偽造者 時間: 2025-3-23 03:15 作者: 600 時間: 2025-3-23 06:21 作者: 最高點 時間: 2025-3-23 11:11 作者: Interlocking 時間: 2025-3-23 17:05
Jin-San Cheng,Junyi Wen,Wenjian Zhangthe five steps of the sales cycle, to get the best route to the customer? This is the key question to keep in mind when constructing a route. As we explained in Chap. 1, the sales cycle is the sequence of steps that vendors follow to connect with customers throughout their buying cycle, as shown in 作者: 描述 時間: 2025-3-23 21:50 作者: Fatten 時間: 2025-3-23 22:40
James H. Davenport,Manuel Kauers,Josef Urbantion, and customer services in field organizations. This chapter shows how RTM can also be used in product management and corporate strategy at headquarters. The following case study of Adobe Systems Incorporated provides an example....A key player in the desktop publishing revolution of the 1980s, 作者: faddish 時間: 2025-3-24 02:20
Jonathan D. Hauenstein,Margaret H. Regance to one market segment. Obviously, few companies live with only one product or only one market segment. This chapter shows how RTM can be applied to all of a multiproduct company’s products and markets..Using RTM for all of a company’s products and markets may initially appear risky to the CEO bec作者: Boycott 時間: 2025-3-24 10:01
Book 2009, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics...With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the o作者: fastness 時間: 2025-3-24 10:41 作者: 初次登臺 時間: 2025-3-24 16:41
Exercising Nuprl’s Open-Endednesst the end of the chapter there is an extensive discussion of the ways that vendors deal with commoditization in the last phase of the RTM Life Cycle. On the book’s Web site, ., you will find free diagnostic tools for determining which phase of the RTM Life Cycle your product or service is in.作者: Mendicant 時間: 2025-3-24 20:04
RTM Life Cycle,t the end of the chapter there is an extensive discussion of the ways that vendors deal with commoditization in the last phase of the RTM Life Cycle. On the book’s Web site, ., you will find free diagnostic tools for determining which phase of the RTM Life Cycle your product or service is in.作者: 嘮叨 時間: 2025-3-25 00:31 作者: GUEER 時間: 2025-3-25 06:45
Lecture Notes in Computer Sciences still in development and has not been announced yet. Skyline management chose the codename “Evergreen” because it implied that the software would be perennially fresh and enduring, like evergreen trees. They plan to pick a different name for the product before launching it, but for now, everyone at Skyline calls it “Evergreen.”作者: parsimony 時間: 2025-3-25 08:19
strategic decisions.Showcases real-life experiences from suc.Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies,作者: 富饒 時間: 2025-3-25 13:48
James H. Davenport,Manuel Kauers,Josef Urbanere collectively called “creative professionals” because they designed or created visual content for print publications, advertising, electronic documents, and Web sites. By 1999, Adobe’s software was running on 70% of the desktop computers used by creative professionals.作者: 大溝 時間: 2025-3-25 17:31
Connecting RTM with Corporate Strategy,ere collectively called “creative professionals” because they designed or created visual content for print publications, advertising, electronic documents, and Web sites. By 1999, Adobe’s software was running on 70% of the desktop computers used by creative professionals.作者: STEER 時間: 2025-3-25 22:41
What Is Routes-to-Market?,t to set for marketing, sales, and customer service, and how that budget will be allocated across these departments. Without a method to determine objectively how much to spend in each area, management team meetings become debates between different factions trying to convince the general manager to 作者: Fantasy 時間: 2025-3-26 02:10
RTM Workshop,rate a route. To do this, we continue the fictional story from the Prologue..At the end of the Prologue, Bob Wilson joined Skyline Software, a company that develops and markets business management software. Bob is the marketing manager for one of Skyline’s new products, code-named Evergreen, which i作者: muster 時間: 2025-3-26 07:58 作者: 很像弓] 時間: 2025-3-26 12:03
Define Whole Solutions,izations that influence the decision-makers; provide information, products, or services related to the purchase decision; make the decision; or use the product or service..A whole solution is the minimum set of products and services necessary for the target customer to completely satisfy his or her 作者: BUCK 時間: 2025-3-26 14:02 作者: CROAK 時間: 2025-3-26 19:40
Constructing a Route,the five steps of the sales cycle, to get the best route to the customer? This is the key question to keep in mind when constructing a route. As we explained in Chap. 1, the sales cycle is the sequence of steps that vendors follow to connect with customers throughout their buying cycle, as shown in 作者: Indolent 時間: 2025-3-26 23:04 作者: 爭吵 時間: 2025-3-27 01:45 作者: innate 時間: 2025-3-27 05:54
Implementing RTM Company-Wide,ce to one market segment. Obviously, few companies live with only one product or only one market segment. This chapter shows how RTM can be applied to all of a multiproduct company’s products and markets..Using RTM for all of a company’s products and markets may initially appear risky to the CEO bec作者: Nebulizer 時間: 2025-3-27 13:20
Market Segmentation,ket. Defining and choosing segments is an excellent platform of communication within the company. This should allow everyone to align their objectives and to gain a complete understanding of their reality.作者: Exaggerate 時間: 2025-3-27 14:15
Define Whole Solutions, This is certainly true for business-to-business markets, but it is often the case for consumer markets when products or services are sold to families, such as groceries, clothing, vacation destinations, and mobile telephone services.作者: 動脈 時間: 2025-3-27 20:38 作者: 壁畫 時間: 2025-3-28 01:13 作者: 使無效 時間: 2025-3-28 03:56
Implementing RTM Company-Wide,es successful, the scope for RTM can be expanded incrementally to other products or markets. At some point in the “organic” growth of RTM within a company, senior management gets enough evidence of RTM’s success to switch the entire company to using RTM. Integrating RTM into a company’s planning and作者: Ingenuity 時間: 2025-3-28 08:24 作者: 攤位 時間: 2025-3-28 13:40 作者: Allure 時間: 2025-3-28 17:14 作者: CHARM 時間: 2025-3-28 20:24
Jin-San Cheng,Junyi Wen,Wenjian Zhangnsible for the resources in step 3. In some companies, some of the resources selected for step 2 are managed by marketing and others are managed by sales. The resources used in step 4 are often spread across sales, administration, logistics, indirect distribution channels, and customer services, dep作者: 刪減 時間: 2025-3-29 00:32
https://doi.org/10.1007/978-3-319-96418-8s a company’s go-to-market performance is to compare the company’s practices to the best practices of competitors or other relevant companies. This is discussed in the second section, “Comparing the Company’s Go-to- Market Performance to Best Practices.”
