標題: Titlebook: Brand Premium; How Smart Brands Mak Nigel Hollis Book 2013 Palgrave Macmillan, a division of Nature America Inc. 2013 brand.branding.market [打印本頁] 作者: FARCE 時間: 2025-3-21 18:29
書目名稱Brand Premium影響因子(影響力)
書目名稱Brand Premium影響因子(影響力)學科排名
書目名稱Brand Premium網(wǎng)絡公開度
書目名稱Brand Premium網(wǎng)絡公開度學科排名
書目名稱Brand Premium被引頻次
書目名稱Brand Premium被引頻次學科排名
書目名稱Brand Premium年度引用
書目名稱Brand Premium年度引用學科排名
書目名稱Brand Premium讀者反饋
書目名稱Brand Premium讀者反饋學科排名
作者: Range-Of-Motion 時間: 2025-3-21 21:20
iced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and m978-1-137-51038-9作者: Blazon 時間: 2025-3-22 01:50
Clarity of Purposethe foundation on which strong brands are built. To justify its existence in today’s complex and crowded categories, a brand needs a purpose that sets it apart from others. What does this brand offer that others do not?作者: pester 時間: 2025-3-22 06:34 作者: Organization 時間: 2025-3-22 09:24 作者: countenance 時間: 2025-3-22 14:25
https://doi.org/10.1007/978-3-662-53974-3ction; however, the choice of communication channels and creative content should be based on and driven by the brand’s meaningful difference. Vitality is also served by maintaining a fresh look and feel to packaging, logo, and communications, though innovation in these areas needs to be balanced by the need to maintain clarity and identity.作者: Brochure 時間: 2025-3-22 17:57
R. T. Pardasani,P. Pardasani,A. Guptaer. A savvy marketer will be able to manipulate people’s perceptions of value in order to maximize the income stream from a brand at a specific price point or find ways to make the brand more affordable without lowering margins.作者: 你不公正 時間: 2025-3-22 22:34
https://doi.org/10.1007/978-3-662-53974-3e brands—like Virgin, Disney, and Ikea—possess the strength to compete effectively in widely differing categories with little functional similarity. For others, in situations in which strong brands have become lost inside a bigger conglomerate, spinoffs may offer the best way to create increased value.作者: 證明無罪 時間: 2025-3-23 02:05
Vitalityction; however, the choice of communication channels and creative content should be based on and driven by the brand’s meaningful difference. Vitality is also served by maintaining a fresh look and feel to packaging, logo, and communications, though innovation in these areas needs to be balanced by the need to maintain clarity and identity.作者: intercede 時間: 2025-3-23 07:30
Affordability at a Price Pointer. A savvy marketer will be able to manipulate people’s perceptions of value in order to maximize the income stream from a brand at a specific price point or find ways to make the brand more affordable without lowering margins.作者: Pantry 時間: 2025-3-23 13:17
Extendabilitye brands—like Virgin, Disney, and Ikea—possess the strength to compete effectively in widely differing categories with little functional similarity. For others, in situations in which strong brands have become lost inside a bigger conglomerate, spinoffs may offer the best way to create increased value.作者: Immortal 時間: 2025-3-23 14:51 作者: heterogeneous 時間: 2025-3-23 18:49
R. T. Pardasani,P. Pardasani,A. Guptaience may shape that experience, but it won’t make a bad experience into a good one. If there are weaknesses in the brand experience, then you need to identify them and address them immediately. Strong brands might be forgiven a bad experience, but they cannot count on it.作者: meditation 時間: 2025-3-23 23:31 作者: Congregate 時間: 2025-3-24 05:26 作者: 最有利 時間: 2025-3-24 07:23
https://doi.org/10.1007/978-3-662-53974-3 degree to which consumers’ beliefs about brands drive their purchase decisions. We call the attitudinal component the .. The higher the brand contribution, the greater the importance of the brand in driving financial value compared to other tangible and intangible business assets.作者: Haphazard 時間: 2025-3-24 11:04 作者: entrance 時間: 2025-3-24 18:21
https://doi.org/10.1007/978-3-662-53974-3mportant in terms of delivery, and what will differentiate your brand from the alternatives. Identifying a brand’s meaningfully different experience is not linear; it is a matter of synthesis. The fusion of the four key factors is what determines whether or not a brand is meaningfully different.作者: Receive 時間: 2025-3-24 20:56 作者: FLIT 時間: 2025-3-25 00:56
Linking Meaningful Difference to Financial Outcomesr or consumer. By generating and securing additional consumer demand for the product and reducing the risk associated with future earnings, brands can have a powerful influence on revenue growth and the bottom line.作者: transplantation 時間: 2025-3-25 06:04 作者: placebo-effect 時間: 2025-3-25 07:54
Book 2013elieves the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of c作者: 珠寶 時間: 2025-3-25 15:32
How Marketing Adds Financial Value to a BusinessMost Valuable Global Brands Ranking is different from other rankings because it integrates financial data with attitudinal survey data to identify the degree to which consumers’ beliefs about brands drive their purchase decisions. We call the attitudinal component the .. The higher the brand contrib作者: Collar 時間: 2025-3-25 18:48 作者: Fantasy 時間: 2025-3-25 23:13 作者: SENT 時間: 2025-3-26 00:41
Linking Meaningful Difference to Financial Outcomesequivalent non-branded good. Brands create that extra value by influencing the decisions of key stakeholders, not the least of whom is the end customer or consumer. By generating and securing additional consumer demand for the product and reducing the risk associated with future earnings, brands can作者: languor 時間: 2025-3-26 05:39 作者: blackout 時間: 2025-3-26 08:55
Effective Deliveryhe actual brand experience? Good delivery is critical to a brand’s long-term success, because meaning originates from the brand experience. Ensuring that the brand’s meaningful difference is inherent across all touch points is key to good delivery. The way the brand presents itself to the target aud作者: 間諜活動 時間: 2025-3-26 14:47
Resonanceand relevant to consumers. The brand must offer something that consumers need or want at a price they are willing to pay. But strong brands are built on more than creating satisfied customers; strong brands also strike an emotional chord with consumers. Strong brands resonate.作者: 光滑 時間: 2025-3-26 17:52
Defining a Meaningfully Different Experiencent experience. This is not a sequential process. For instance, your brand’s purpose will inform the audience to whom the brand appeals, what is most important in terms of delivery, and what will differentiate your brand from the alternatives. Identifying a brand’s meaningfully different experience i作者: 繁榮地區(qū) 時間: 2025-3-26 23:58 作者: 使混合 時間: 2025-3-27 02:49
Vitalityient and current if the brand is to remain top-of-mind for consumers. One of the most important qualities that people look for in a brand is popularity, even this popularity only extends to their own clique. The use of social media can help a brand seem contemporary and encourage people to talk abou作者: electrolyte 時間: 2025-3-27 06:30
Affordability at a Price Pointr people to buy your brand will help entice new buyers, but if the balance between price and value perceptions is off, then the brand will end up losing margin and enter a death spiral. As a brand’s income declines, funds for research and development and marketing are choked off, reliance on price p作者: DEAF 時間: 2025-3-27 12:19
Extendabilityns, product categories, and geographies without every step of the process needing to be mapped out from first principles. Adaptation will no doubt be necessary, but knowing that what the brand stands for already resonates in one category will make that adaptation easier. Brand extension should not b作者: Osteons 時間: 2025-3-27 15:19
R. T. Pardasani,P. Pardasani,A. Guptaof quality, meaning, and value, but on a day-to-day basis, people rarely invest much time and thought in them. Brands become most important when people need to make a decision between alternatives, and this is when marketing can have one of its strongest effects.作者: 召集 時間: 2025-3-27 17:46
R. T. Pardasani,P. Pardasani,A. Guptas a small child. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me. People have always been drawn to ascribe meaning to inanimate objects—often more meaning than is justified by those objects’ functional benefits.作者: enhance 時間: 2025-3-27 23:01
R. T. Pardasani,P. Pardasani,A. Guptaand relevant to consumers. The brand must offer something that consumers need or want at a price they are willing to pay. But strong brands are built on more than creating satisfied customers; strong brands also strike an emotional chord with consumers. Strong brands resonate.作者: 來就得意 時間: 2025-3-28 05:03
R. T. Pardasani,P. Pardasani,A. Gupta“Differentiation is the essence of strategy.”作者: 舉止粗野的人 時間: 2025-3-28 06:14 作者: addition 時間: 2025-3-28 11:20 作者: 暫時中止 時間: 2025-3-28 18:33
Differentiation“Differentiation is the essence of strategy.”作者: Panther 時間: 2025-3-28 19:47 作者: Kaleidoscope 時間: 2025-3-29 02:56
Make the Most of Your BrandFact: If you work in marketing, then you care a heck of a lot more about your brand than your consumers do.作者: 我就不公正 時間: 2025-3-29 03:43
https://doi.org/10.1007/978-1-137-51038-9brand; branding; marketing作者: Esophagus 時間: 2025-3-29 08:00
Palgrave Macmillan, a division of Nature America Inc. 2013作者: Ligneous 時間: 2025-3-29 11:38
How Brands Influence Purchase Decisionsof quality, meaning, and value, but on a day-to-day basis, people rarely invest much time and thought in them. Brands become most important when people need to make a decision between alternatives, and this is when marketing can have one of its strongest effects.作者: amorphous 時間: 2025-3-29 16:07
What Makes Your Brand Meaningfully Different?s a small child. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me. People have always been drawn to ascribe meaning to inanimate objects—often more meaning than is justified by those objects’ functional benefits.作者: 六個才偏離 時間: 2025-3-29 22:26 作者: glucagon 時間: 2025-3-30 00:20
http://image.papertrans.cn/b/image/190402.jpg作者: LEER 時間: 2025-3-30 05:46 作者: negotiable 時間: 2025-3-30 11:59 作者: 擴音器 時間: 2025-3-30 12:54
R. T. Pardasani,P. Pardasani,A. Guptas a small child. Truthfully, it’s a pretty unremarkable rock, and I doubt that anyone else would find it interesting, but it means something to me. People have always been drawn to ascribe meaning to inanimate objects—often more meaning than is justified by those objects’ functional benefits.作者: Trabeculoplasty 時間: 2025-3-30 19:22
https://doi.org/10.1007/978-3-662-53974-3equivalent non-branded good. Brands create that extra value by influencing the decisions of key stakeholders, not the least of whom is the end customer or consumer. By generating and securing additional consumer demand for the product and reducing the risk associated with future earnings, brands can作者: 刺耳 時間: 2025-3-30 21:30 作者: 漂泊 時間: 2025-3-31 01:23
R. T. Pardasani,P. Pardasani,A. Guptahe actual brand experience? Good delivery is critical to a brand’s long-term success, because meaning originates from the brand experience. Ensuring that the brand’s meaningful difference is inherent across all touch points is key to good delivery. The way the brand presents itself to the target aud作者: 低位的人或事 時間: 2025-3-31 08:57
R. T. Pardasani,P. Pardasani,A. Guptaand relevant to consumers. The brand must offer something that consumers need or want at a price they are willing to pay. But strong brands are built on more than creating satisfied customers; strong brands also strike an emotional chord with consumers. Strong brands resonate.作者: STERN 時間: 2025-3-31 11:03
https://doi.org/10.1007/978-3-662-53974-3nt experience. This is not a sequential process. For instance, your brand’s purpose will inform the audience to whom the brand appeals, what is most important in terms of delivery, and what will differentiate your brand from the alternatives. Identifying a brand’s meaningfully different experience i作者: 哎呦 時間: 2025-3-31 16:17
