標(biāo)題: Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 20161st edition The Editor(s) (if applicable) and The Author(s) 2016 consumer behavior. [打印本頁] 作者: Intimidate 時(shí)間: 2025-3-21 17:01
書目名稱Brand Hate影響因子(影響力)
書目名稱Brand Hate影響因子(影響力)學(xué)科排名
書目名稱Brand Hate網(wǎng)絡(luò)公開度
書目名稱Brand Hate網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Brand Hate被引頻次
書目名稱Brand Hate被引頻次學(xué)科排名
書目名稱Brand Hate年度引用
書目名稱Brand Hate年度引用學(xué)科排名
書目名稱Brand Hate讀者反饋
書目名稱Brand Hate讀者反饋學(xué)科排名
作者: 毗鄰 時(shí)間: 2025-3-21 21:35
The Editor(s) (if applicable) and The Author(s) 2016作者: 會(huì)犯錯(cuò)誤 時(shí)間: 2025-3-22 01:57
https://doi.org/10.1007/978-3-662-49202-4h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are investigated.作者: Infantry 時(shí)間: 2025-3-22 07:21
R. T. Pardasani,P. Pardasani,A. Gupta components: ‘threatened egotism’ and ‘perceived injustice’. The author focuses on threatened egotism and perceived injustice as the major root-causes of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high leve作者: 盡責(zé) 時(shí)間: 2025-3-22 09:25 作者: Chemotherapy 時(shí)間: 2025-3-22 16:16 作者: 調(diào)整 時(shí)間: 2025-3-22 17:59
https://doi.org/10.1007/978-3-662-49202-4h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are inv作者: 陳舊 時(shí)間: 2025-3-22 22:37
https://doi.org/10.1007/978-3-662-49202-4brand hate. In this chapter, the tacit semiotic rules used by brand haters are revealed. It provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates consumer a作者: aneurysm 時(shí)間: 2025-3-23 02:16
https://doi.org/10.1007/978-3-662-49202-4 cases are introduced and discussed, and brand dilution is reconceptualized as a matter of counterposed brand meaning and its associations in digital markets. Anti-branding dilution cases are examined on both a blurring and a tarnishment dilution basis. The interviews with consumers are discussed, w作者: 背心 時(shí)間: 2025-3-23 08:32
https://doi.org/10.1007/978-3-662-49202-4nd solutions and achieve market peace. The brand hate management process is discussed three distinct steps: (1) Listen, (2) Engage and (3) Negotiate. We also examine a specific decision algorithm for use when dealing with brand haters, which takes account of the origin of hate (either company-relate作者: 侵略主義 時(shí)間: 2025-3-23 13:01
Consequences of Brand Hate,h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are investigated.作者: MURAL 時(shí)間: 2025-3-23 16:06 作者: gospel 時(shí)間: 2025-3-23 20:47
http://image.papertrans.cn/b/image/190391.jpg作者: Preserve 時(shí)間: 2025-3-24 01:18
What Is Brand Hate?,e, various forms of brand hate emotions from different social contexts are introduced, such as “brand bullying”. This chapter provides a broader conceptual context for the concept of brand hate, its components and its degrees ( defined as severity of brand hate).作者: Debrief 時(shí)間: 2025-3-24 04:20 作者: medieval 時(shí)間: 2025-3-24 10:13
https://doi.org/10.1007/978-3-662-49202-4nti-branding dilution discussions and a way to develop better functioning branding exchange systems for digital markets. Consequently, possible changes in future branding ownership issues for digital markets are also envisioned in this chapter.作者: ARCH 時(shí)間: 2025-3-24 14:24 作者: sigmoid-colon 時(shí)間: 2025-3-24 17:48 作者: 引導(dǎo) 時(shí)間: 2025-3-24 22:37
R. T. Pardasani,P. Pardasani,A. Gupta of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high level (or alternatively severe hate) in terms of Sternberg’s triangular hate model. After this chapter, readers should have a basic understanding of the concept of hate and its dimensions.作者: TOM 時(shí)間: 2025-3-24 23:09
https://doi.org/10.1007/978-3-662-49202-4We also examine a specific decision algorithm for use when dealing with brand haters, which takes account of the origin of hate (either company-related or consumer-related brand hate). Thus, this final chapter introduces some ideas for how to build better and healthier functioning market communications and relationships for the benefit of all.作者: RALES 時(shí)間: 2025-3-25 03:29
What Is Hate?, of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high level (or alternatively severe hate) in terms of Sternberg’s triangular hate model. After this chapter, readers should have a basic understanding of the concept of hate and its dimensions.作者: 懸崖 時(shí)間: 2025-3-25 09:49 作者: N斯巴達(dá)人 時(shí)間: 2025-3-25 12:07
https://doi.org/10.1007/978-3-662-49202-4ersonality traits that might function as major antecedents, such as the case of narcissistic individuals. Narcissism and entitlement are interchangeable as major consumer brand hate indicators in this chapter.作者: 內(nèi)部 時(shí)間: 2025-3-25 17:19
Antecedents of Brand Hate,ersonality traits that might function as major antecedents, such as the case of narcissistic individuals. Narcissism and entitlement are interchangeable as major consumer brand hate indicators in this chapter.作者: promote 時(shí)間: 2025-3-25 23:42
Book 20161st editionnerate against valued brands and how negative experiences affect their and other consumers‘ loyalty. In today‘s world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Consumer hostility and hate is not hidden and silent but is 作者: Grating 時(shí)間: 2025-3-26 04:07 作者: 喃喃而言 時(shí)間: 2025-3-26 04:47
What Is Brand Hate?,of brand hate are conceptualized as cold, cool and hot vis-à-vis consumer psychology and behavior literature. Types of consumer brand hate and potential hate interactions among various consumer behaviors are discussed. The conceptual link between brand hate and anti-branding is developed. Furthermor作者: Tractable 時(shí)間: 2025-3-26 10:23
Antecedents of Brand Hate,cedents are discussed as “product and service failures” and “corporate social irresponsibility”. Furthermore, there is discussion of potential interactions among company-related antecedents, as some companies can both provide dysfunctional products and services and can be socially irresponsible. The作者: ADORN 時(shí)間: 2025-3-26 14:55
Consequences of Brand Hate,h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are inv作者: 江湖郎中 時(shí)間: 2025-3-26 17:40 作者: minaret 時(shí)間: 2025-3-27 00:45
Legality of Brand Hate, cases are introduced and discussed, and brand dilution is reconceptualized as a matter of counterposed brand meaning and its associations in digital markets. Anti-branding dilution cases are examined on both a blurring and a tarnishment dilution basis. The interviews with consumers are discussed, w作者: 厚顏 時(shí)間: 2025-3-27 03:38
Managing Brand Hate,nd solutions and achieve market peace. The brand hate management process is discussed three distinct steps: (1) Listen, (2) Engage and (3) Negotiate. We also examine a specific decision algorithm for use when dealing with brand haters, which takes account of the origin of hate (either company-relate作者: homeostasis 時(shí)間: 2025-3-27 06:20
https://doi.org/10.1007/978-3-662-49202-4such brand hate semiotics were discussed. These discussions indicated that anti-branding semiotic representations using dark humor and clear messages can create the most impact on consumers, while an aggressive but intriguing message has some potential to influence consumers.作者: Vital-Signs 時(shí)間: 2025-3-27 12:44
els. Finally, it provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.?.978-3-319-41519-2作者: 名字 時(shí)間: 2025-3-27 16:16 作者: 利用 時(shí)間: 2025-3-27 18:53
Semiotics of Brand Hate,such brand hate semiotics were discussed. These discussions indicated that anti-branding semiotic representations using dark humor and clear messages can create the most impact on consumers, while an aggressive but intriguing message has some potential to influence consumers.作者: 路標(biāo) 時(shí)間: 2025-3-28 01:59
