標(biāo)題: Titlebook: Advances in Digital Marketing and eCommerce; Fifth International Francisco J. Martínez-López,Luis F. Martinez,Phili Conference proceedings [打印本頁] 作者: 我要黑暗 時間: 2025-3-21 17:12
書目名稱Advances in Digital Marketing and eCommerce影響因子(影響力)
書目名稱Advances in Digital Marketing and eCommerce影響因子(影響力)學(xué)科排名
書目名稱Advances in Digital Marketing and eCommerce網(wǎng)絡(luò)公開度
書目名稱Advances in Digital Marketing and eCommerce網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Advances in Digital Marketing and eCommerce被引頻次
書目名稱Advances in Digital Marketing and eCommerce被引頻次學(xué)科排名
書目名稱Advances in Digital Marketing and eCommerce年度引用
書目名稱Advances in Digital Marketing and eCommerce年度引用學(xué)科排名
書目名稱Advances in Digital Marketing and eCommerce讀者反饋
書目名稱Advances in Digital Marketing and eCommerce讀者反饋學(xué)科排名
作者: 懸掛 時間: 2025-3-21 23:31
978-3-031-62137-6The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl作者: Aspirin 時間: 2025-3-22 02:08 作者: 勤勞 時間: 2025-3-22 05:44 作者: 飛來飛去真休 時間: 2025-3-22 08:58 作者: constitute 時間: 2025-3-22 14:28
Springer Proceedings in Business and Economicshttp://image.papertrans.cn/b/image/167255.jpg作者: 形容詞 時間: 2025-3-22 17:18
,Somato-viscerale Sensibilit?t,y posters’ motives and circumstances. This study clarifies the influence of brand sentiment (linking/disliking) and text content (positive/negative) on the quantity and quality of WOM, based on an online survey of 3,036 users of two representative e-commerce sites (Amazon and Rakuten) in the Japanes作者: Lament 時間: 2025-3-22 23:09 作者: Asseverate 時間: 2025-3-23 05:19 作者: 平常 時間: 2025-3-23 07:46 作者: CAMEO 時間: 2025-3-23 12:28
Physiologie des Gleichgewichtssinnes,n the context of e-commerce. This research seeks to develop a robust methodology for modelling and forecasting sales volume. Additionally, we suggest that other management-related variables could be relevant to e-commerce sales volume. Our analysis shows that by highlighting the series of sales volu作者: deface 時間: 2025-3-23 16:43 作者: 小丑 時間: 2025-3-23 19:15 作者: 悅耳 時間: 2025-3-24 00:30
,Somato-viscerale Sensibilit?t, to anthropomorphize brands by bridging the psychological distance. The human tone of voice (HTV) could be crucial in brand anthropomorphization strategies in this environment. The study aims to explore how HTV can lead to brand anthropomorphism, deepening the complex mix of the HTV components and h作者: 無法解釋 時間: 2025-3-24 02:43
,Somato-viscerale Sensibilit?t,h, referred to as electronic word-of-mouth (eWOM), can exert a strong impact on consumers’ buying behavior. Accordingly, academic interest in investigating the impact of eWOM has increased significantly over the last two decades. Although many studies on the impact of eWOM have been published, the l作者: myalgia 時間: 2025-3-24 08:17
O.-J. Grüsser,U. Grüsser-Cornehlsneeds more openly and prominently than ever before. In this study, we propose an integrative model linking psychological and social factors based on the theory of planned behavior and the theory of trust and commitment to analyze three types of complaint behavior: complaints to the firm’s official c作者: 舊石器時代 時間: 2025-3-24 11:26 作者: 嘲弄 時間: 2025-3-24 16:06 作者: EWER 時間: 2025-3-24 22:31
Verletzungen peripherer Nerven,rning-based system and evaluate its performance based on the precision-recall trade-off. Our research aimed to determine the most effective strategies for e-commerce platforms to accurately align product listings, a critical operation for maintaining competitive marketplaces.作者: drusen 時間: 2025-3-24 23:17
Verletzungen peripherer Nerven,nceptual frameworks, it combines the evolutionary and positioning views of business model innovation (Gavetti & Rivkin, .) with market and innovation orientations (Kohli et al., .; Siguaw et al., .). This approach yields four main metaverse strategy categories: market-driven, market-driving, market-作者: saphenous-vein 時間: 2025-3-25 04:10
https://doi.org/10.1007/978-3-642-94381-2d tools in comparison to traditional methods. Acknowledging AI’s transformative influence on diverse sectors and its ethical implications, the study addresses the scarcity of academic literature on specific AI-based tools like ChatGPT. The research poses four critical questions comparing the accurac作者: ABIDE 時間: 2025-3-25 09:03 作者: Androgen 時間: 2025-3-25 12:57
https://doi.org/10.1007/978-3-662-40073-9liometrix software. Publications released since 2008, mainly on information systems, social sciences, and computer-human interaction journals, with fewer contributions from marketing journals. The focal points include user acceptance and motivation, user behaviours tied to health outcomes from gamin作者: ingestion 時間: 2025-3-25 17:57
https://doi.org/10.1007/978-3-662-40073-9r shopping purposes is largely unexplored and a comprehensive understanding of the value digital assistants provide to users is missing. This study addresses this gap by applying consumption value theory to identify the dimensions influencing the use of digital assistants for shopping. By integratin作者: 松軟無力 時間: 2025-3-25 21:55 作者: CURB 時間: 2025-3-26 03:20
Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off,rning-based system and evaluate its performance based on the precision-recall trade-off. Our research aimed to determine the most effective strategies for e-commerce platforms to accurately align product listings, a critical operation for maintaining competitive marketplaces.作者: Atheroma 時間: 2025-3-26 04:53
Physiologie des Gleichgewichtssinnes,me, the proposed model is able to make accurate predictions of trends and seasonality. Overall, the use of exponential smoothing methodologies could be considered very reliable and efficient in the e-commerce context.作者: 很像弓] 時間: 2025-3-26 11:46
https://doi.org/10.1007/978-3-662-40073-9g addiction, and performance and design systems in esports and computer games. Future research is suggested to explore the behavioural change potential of gamification in ecommerce, considering product, cultural, and platform diversity.作者: 開始從未 時間: 2025-3-26 13:17 作者: 人充滿活力 時間: 2025-3-26 18:06
2198-7246 marketing strategy.Highlights latest research advances in e.The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing...This volume presents the proceedings o作者: 粗俗人 時間: 2025-3-26 23:16 作者: conquer 時間: 2025-3-27 02:26
Sustainability and Marketing: Examining the Digital Impacts,tal technologies and the growth of online channels for advertising and e-commerce have implications for the environment. In this chapter, the growth of digital technologies in marketing are examined in their connection to environmental effects. Empirical research and practices to date are analyzed.作者: 標(biāo)準(zhǔn) 時間: 2025-3-27 09:20
Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector,me, the proposed model is able to make accurate predictions of trends and seasonality. Overall, the use of exponential smoothing methodologies could be considered very reliable and efficient in the e-commerce context.作者: laparoscopy 時間: 2025-3-27 09:35 作者: indenture 時間: 2025-3-27 17:07 作者: mosque 時間: 2025-3-27 20:47
Conference proceedings 2024g; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands...?.作者: 隨意 時間: 2025-3-27 22:59 作者: Progesterone 時間: 2025-3-28 04:32 作者: tenuous 時間: 2025-3-28 09:48 作者: cumber 時間: 2025-3-28 11:19 作者: 披肩 時間: 2025-3-28 17:43 作者: 粗鄙的人 時間: 2025-3-28 21:18 作者: Geyser 時間: 2025-3-29 02:31 作者: 是剝皮 時間: 2025-3-29 04:44 作者: entitle 時間: 2025-3-29 09:28
The Role of Convenience Category Attributes in Sustaining the Growth of Online Grocery Shopping,roducts; (ii) lower online purchases of perishable goods and of channel expensive ones. While overall variety of items and product expensiveness were not found as significant category-specific drivers/barriers of online grocery shopping.作者: modest 時間: 2025-3-29 12:37 作者: 隱語 時間: 2025-3-29 17:27
Assessing the Social Performance of Emerging Business Models of the Metaverse,e archetypes, offering insights into business model innovation in the metaverse. Additionally, it incorporates a framework on social sustainability, extending the analysis beyond market dynamics to include social performance considerations in the metaverse business models.作者: 親屬 時間: 2025-3-29 21:29
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Cont competitiveness. Consequently, compared to the other groups, positive WOM toward liking brands had a significantly higher rate of mentions of costs and delivery. In other words, the psychological state in this situation tends to express the most concrete value.作者: 我的巨大 時間: 2025-3-30 02:46 作者: 廢止 時間: 2025-3-30 07:01
Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Spaper is amongst the first to examine consumers’ sentiment towards digital fashion shows. The literature related to digital strategies based on the sentiment analysis conveyed towards luxury fashion shows is still nascent. This study fills a considerable gap in the literature regarding marketing str作者: Statins 時間: 2025-3-30 11:34 作者: TAIN 時間: 2025-3-30 15:34
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques,y may not fully accept personalised recommendations from this GAI and still prefer human contact in their shopping experience. This study therefore allows to gain more understanding of how consumers react to the use of GAI, providing certain valuable insights to marketing managers implementing GAI p作者: 擴(kuò)音器 時間: 2025-3-30 19:12 作者: Anthropoid 時間: 2025-3-31 00:46 作者: 輕快來事 時間: 2025-3-31 02:39
,Exploring AI’s Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzingonal methods excel in accuracy and quality, AI-based tools demonstrate potential in uniqueness, emphasizing their complementary role in literature reviews. The study underscores the importance of judiciously integrating AI-based tools in literature reviews and advocates for continued research explor作者: 支柱 時間: 2025-3-31 07:18
Consumer Value Dimensions in Mobile and Voice Commerce,phones for shopping, trust plays a bigger role on attitude in mobile shopping. Similarly, perceived usefulness is more relevant for attitude when using voice assistants instead of chatbots. The empirical results also reveal differences across demographic categories.作者: 刺穿 時間: 2025-3-31 13:16
2198-7246 ntelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands...?.978-3-031-62137-6978-3-031-62135-2Series ISSN 2198-7246 Series E-ISSN 2198-7254 作者: Reclaim 時間: 2025-3-31 16:46
,Somato-viscerale Sensibilit?t, competitiveness. Consequently, compared to the other groups, positive WOM toward liking brands had a significantly higher rate of mentions of costs and delivery. In other words, the psychological state in this situation tends to express the most concrete value.作者: 直覺好 時間: 2025-3-31 19:11
Neurophysiologie sensorischer Systeme, shows that close relationships with social platforms outweigh users’ relationship with other brands on these SNS platforms. This study shows that SNS have an interfering adverse impact on consumer-brand relationships within these platforms. The research discusses the counterintuitive influence of s作者: 江湖騙子 時間: 2025-3-31 23:57 作者: Parabola 時間: 2025-4-1 02:04 作者: 使害怕 時間: 2025-4-1 08:09
https://doi.org/10.1007/978-3-642-96310-0y may not fully accept personalised recommendations from this GAI and still prefer human contact in their shopping experience. This study therefore allows to gain more understanding of how consumers react to the use of GAI, providing certain valuable insights to marketing managers implementing GAI p作者: Nomogram 時間: 2025-4-1 11:34
,Somato-viscerale Sensibilit?t, from a marketers’ perspective, simultaneously considering two of the most popular social platforms in the world that still need to be deeply studied. Finally, the results provide valuable guidelines for managers engaged in anthropomorphization strategies on social media.作者: fallible 時間: 2025-4-1 17:36 作者: interior 時間: 2025-4-1 19:30 作者: COLIC 時間: 2025-4-1 23:10
https://doi.org/10.1007/978-3-662-40073-9phones for shopping, trust plays a bigger role on attitude in mobile shopping. Similarly, perceived usefulness is more relevant for attitude when using voice assistants instead of chatbots. The empirical results also reveal differences across demographic categories.作者: hyperuricemia 時間: 2025-4-2 06:31
