標(biāo)題: Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C [打印本頁(yè)] 作者: Menthol 時(shí)間: 2025-3-21 17:48
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書目名稱Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty讀者反饋學(xué)科排名
作者: MAIM 時(shí)間: 2025-3-21 21:46 作者: LIMIT 時(shí)間: 2025-3-22 01:03
The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Kno knowledge-based resources, we also explore the role of selling capability and collaborative skills on the salespeople’s rent appropriation power. We discuss the managerial implications of our study and provide future research directions.作者: Morbid 時(shí)間: 2025-3-22 07:13 作者: Soliloquy 時(shí)間: 2025-3-22 10:37
Oral Physiology and Masticationdom sample of real consumers who navigated through the website of a well-known pharmaceutical company, and then responded to a structured, non-disguised questionnaire. Structural equation modeling was used to test the nine hypotheses.作者: Crohns-disease 時(shí)間: 2025-3-22 14:49
Ian Yeoman,Sangkyun Kim,Eerang Park knowledge-based resources, we also explore the role of selling capability and collaborative skills on the salespeople’s rent appropriation power. We discuss the managerial implications of our study and provide future research directions.作者: 自制 時(shí)間: 2025-3-22 20:53
2363-6165 Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing978-3-319-38574-7978-3-319-11845-1Series ISSN 2363-6165 Series E-ISSN 2363-6173 作者: 離開 時(shí)間: 2025-3-23 01:13 作者: mucous-membrane 時(shí)間: 2025-3-23 04:23 作者: 必死 時(shí)間: 2025-3-23 06:14
Conference proceedings 2015ssessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. .Founded in 1971, the Academy of Marketing Science is an inter作者: 舊石器 時(shí)間: 2025-3-23 12:05 作者: MONY 時(shí)間: 2025-3-23 15:01
https://doi.org/10.1007/978-1-4615-2151-8by means of a partial disaggregation model and confirmatory factor analysis. We specify relationships between the basic dimensions composing the three concepts and test them by means of a structural equation model.作者: Anthropoid 時(shí)間: 2025-3-23 20:14
Ioannis Skartsaris,Cinzia Piattis well as age and relational orientation. The study also proposes the moderating roles of goals orientation and feedback that could shift the inflection points of the above relationships. The propositions are as follows:作者: 發(fā)電機(jī) 時(shí)間: 2025-3-24 00:43
Ian Yeoman,Sangkyun Kim,Eerang Parke importance of this topic. Indeed, our modern life, in which population in cities grows fast, reinforces the importance of adequately understanding social and psychological processes involved in crowd issues.作者: Substance 時(shí)間: 2025-3-24 04:03
Eerang Park,Sangkyun Kim,Ian Yeomanutilizing the SERVQUAL instrument (Parasuraman, Zeithaml, and Berry 1988). The results indicate that both samples have expectation-perception gaps with their university service experiences. Overall, U.S. students have higher expectations and perceptions, but the gaps are greater for Thai students.作者: CLEAR 時(shí)間: 2025-3-24 06:30 作者: 放大 時(shí)間: 2025-3-24 14:26 作者: 使成核 時(shí)間: 2025-3-24 18:44 作者: 親愛 時(shí)間: 2025-3-24 22:13 作者: Fraudulent 時(shí)間: 2025-3-25 01:28 作者: conceal 時(shí)間: 2025-3-25 03:26 作者: 止痛藥 時(shí)間: 2025-3-25 08:39
Bokyung Kang,Eerang Park,Sangkyun Kimhat integrates both sides of the satisfaction and loyalty formula. The goals of this model are to widen the scope of loyalty measurement, to provide insights to drivers of satisfaction and loyalty and to create a simple but comprehensive model for management.作者: 刀鋒 時(shí)間: 2025-3-25 15:44
Atsuko Hashimoto,David J. TelferIn each of these areas knowledge is often incomplete, ambiguous and not clearly defined. Therefore, we will also tackle the important issue of ignorance. In this context we will discuss approaches how to detect knowledge gaps and subsequently fill them properly.作者: liaison 時(shí)間: 2025-3-25 19:32
Ian Yeoman,Sangkyun Kim,Eerang Parkpatronage still requires considerable effort. Because Japanese non-store retailing is still relatively undeveloped (Grossman 1998), the optimal strategy to attract customer patronage to the Internet is not easily determined. Further, little research has been conducted with respect to shopping behavior in Japan.作者: urethritis 時(shí)間: 2025-3-25 21:02
The Emergence of Internet Shopping in Japan: Indentification of Shopping Orientation-Defined Segmenpatronage still requires considerable effort. Because Japanese non-store retailing is still relatively undeveloped (Grossman 1998), the optimal strategy to attract customer patronage to the Internet is not easily determined. Further, little research has been conducted with respect to shopping behavior in Japan.作者: 彎彎曲曲 時(shí)間: 2025-3-26 02:02 作者: Meditate 時(shí)間: 2025-3-26 07:41 作者: 天空 時(shí)間: 2025-3-26 10:06
Customer Satisfaction and Loyalty Measurement: A Two-Sided Approach,hat integrates both sides of the satisfaction and loyalty formula. The goals of this model are to widen the scope of loyalty measurement, to provide insights to drivers of satisfaction and loyalty and to create a simple but comprehensive model for management.作者: 太空 時(shí)間: 2025-3-26 14:29
Knowledge Management for Strategic Marketing,In each of these areas knowledge is often incomplete, ambiguous and not clearly defined. Therefore, we will also tackle the important issue of ignorance. In this context we will discuss approaches how to detect knowledge gaps and subsequently fill them properly.作者: Fierce 時(shí)間: 2025-3-26 20:35 作者: 配偶 時(shí)間: 2025-3-26 23:28 作者: hermitage 時(shí)間: 2025-3-27 03:08 作者: 粘土 時(shí)間: 2025-3-27 07:37
The Changing Role of Marketing Function at Business Unit Level within Manufacturing Companies,any. This paper’s objective is to understand the role played by the marketing function at a business unit level. The study indicates that some marketing activities are getting folded under a sales function while others move toward a product management function.作者: constitute 時(shí)間: 2025-3-27 10:49
,The Effect of Marketing Managers’ Boundary Spanning Ability on Organizational Culture,al areas. Marketing as an innovative or adaptive force is playing an increasingly important role in connecting various functional areas in the organization. Marketing managers, as agents for conducting marketing function, are facing the challenge of fulfilling both external and internal boundary spa作者: Abominate 時(shí)間: 2025-3-27 15:56 作者: 線 時(shí)間: 2025-3-27 20:45
Expanding on the Emotional and Symbolic Interactional Aspects of Business Customer Desired Value Chic nature of customers’ desired value perceptions. We propose that the original CDVC model is actually a focused case of a larger model. Specifically, we suggest that tension likely represents only one of many possible important emotions involved in CDVC and that CDVC in a business-to-business conte作者: 敘述 時(shí)間: 2025-3-27 23:34
The Effects of Experience and Age on Relational Orientation,ognitive processing, opportunism and flexibility, the study proposes an inverted U shaped relationship between experience and relational orientation as well as age and relational orientation. The study also proposes the moderating roles of goals orientation and feedback that could shift the inflecti作者: ALOFT 時(shí)間: 2025-3-28 05:17 作者: regale 時(shí)間: 2025-3-28 06:30
Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in ch from developments in the broader leisure and entertainment sectors (cinema, sports arenas, home entertainment, etc.) as from the activities of other arts and cultural venues. Notwithstanding the competitive threats to arts and cultural organisations posed by sources in other fields, there is evid作者: 歡呼 時(shí)間: 2025-3-28 11:12
Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment,ns and particularly noticeable in nonprofit organizations — is not so well understood. Internal competition in this research includes the measure of the lack of inter-functional coordination and the presence of inter-functional conflict as well as internal turbulence (Maltz and Kohli 2000). Inter-fu作者: Proponent 時(shí)間: 2025-3-28 18:05 作者: exhilaration 時(shí)間: 2025-3-28 20:52
The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Kno intra-unit collaborative skills as valuable, rare, socially complex, and inimitable knowledge-based resources embedded in the human and social capital of field sales units. Our central argument is that such resources should have strong implications for rent generation and rent appropriation process作者: CAND 時(shí)間: 2025-3-28 23:08 作者: 起草 時(shí)間: 2025-3-29 04:51
,Understanding Consumer Confusion On-line?,me infringement. The findings show that there are seven constructs: brand, associations, expectations, trust, avoidance strategies, feelings and reactions, involved in the model of online consumer confusion.作者: 災(zāi)難 時(shí)間: 2025-3-29 08:46
Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd,al concerns made about the lack of managerial direction to solve or use crowding issues (Stewart & Cole, 2001; Eastman & Land, 1997), contribute to the importance of this topic. Indeed, our modern life, in which population in cities grows fast, reinforces the importance of adequately understanding s作者: Platelet 時(shí)間: 2025-3-29 13:03 作者: 懶惰人民 時(shí)間: 2025-3-29 18:29
Exploring Cultural Differences in Service Quality in Higher Education: The Case of U.S. and Thai Sterceptions of educational services. This study examines the difference between U.S and Thai students regarding their assessment of service quality by utilizing the SERVQUAL instrument (Parasuraman, Zeithaml, and Berry 1988). The results indicate that both samples have expectation-perception gaps wit作者: 脖子 時(shí)間: 2025-3-29 21:29
Knowledge Management for Strategic Marketing, formulation. Three major areas of strategic knowledge and their basic interrelations are particularly relevant to strategy formulation: first, the “worlds of the customers”; second, the competences and resources a company can draw upon; third, trends and issues in the general business environment. 作者: crease 時(shí)間: 2025-3-30 01:59 作者: 衣服 時(shí)間: 2025-3-30 07:12
Harlan E. SpottsIncludes the full proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference.Offers research and insights into the issues, trends and advances in marketing.Includes contributions rel作者: 反應(yīng) 時(shí)間: 2025-3-30 10:26 作者: diabetes 時(shí)間: 2025-3-30 16:26 作者: 離開可分裂 時(shí)間: 2025-3-30 20:09
Packaging material as a source of taints,any. This paper’s objective is to understand the role played by the marketing function at a business unit level. The study indicates that some marketing activities are getting folded under a sales function while others move toward a product management function.作者: 兇兆 時(shí)間: 2025-3-30 23:33 作者: Outmoded 時(shí)間: 2025-3-31 04:45
Novel Food Technologies and Their Acceptancestry. The study includes a sample of chief executive officers of credit unions. In particular, the authors find that smaller firms are more likely to be Defenders while larger firms are more likely to be Prospectors or Analyzers. No relationship is evident with size and Reactor firms.作者: 思想靈活 時(shí)間: 2025-3-31 07:45
https://doi.org/10.1007/978-3-030-21059-5ic nature of customers’ desired value perceptions. We propose that the original CDVC model is actually a focused case of a larger model. Specifically, we suggest that tension likely represents only one of many possible important emotions involved in CDVC and that CDVC in a business-to-business conte作者: 初次登臺(tái) 時(shí)間: 2025-3-31 10:03
Ioannis Skartsaris,Cinzia Piattiognitive processing, opportunism and flexibility, the study proposes an inverted U shaped relationship between experience and relational orientation as well as age and relational orientation. The study also proposes the moderating roles of goals orientation and feedback that could shift the inflecti作者: jungle 時(shí)間: 2025-3-31 17:18
Bernhard Trierweiler,Christoph H. Weinertences of identification are empirically investigated. In addition, five quality dimensions are described. Finally, this research examines the relationship of these quality dimensions and several common demographic variables with level of identification.作者: enhance 時(shí)間: 2025-3-31 18:48
Oral Physiology and Masticationch from developments in the broader leisure and entertainment sectors (cinema, sports arenas, home entertainment, etc.) as from the activities of other arts and cultural venues. Notwithstanding the competitive threats to arts and cultural organisations posed by sources in other fields, there is evid作者: 可以任性 時(shí)間: 2025-4-1 01:24 作者: 疏遠(yuǎn)天際 時(shí)間: 2025-4-1 03:51 作者: 出沒 時(shí)間: 2025-4-1 08:45
Ian Yeoman,Sangkyun Kim,Eerang Park intra-unit collaborative skills as valuable, rare, socially complex, and inimitable knowledge-based resources embedded in the human and social capital of field sales units. Our central argument is that such resources should have strong implications for rent generation and rent appropriation process作者: CBC471 時(shí)間: 2025-4-1 13:25
Bokyung Kang,Eerang Park,Sangkyun Kime is a strong relationship between customer satisfaction and loyalty and a firm’s loyalty-oriented internal management factors such as loyalty-oriented marketing strategies, organizational structure, tactics, employee satisfaction and loyalty, and measurement systems. We propose a conceptual model t
