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標(biāo)題: Titlebook: Advanced Media Planning; John R. Rossiter,Peter J. Danaher Book 1998 Springer Science+Business Media New York 1998 factoring.planning.rese [打印本頁(yè)]

作者: Diverticulum 時(shí)間: 2025-3-21 19:27
書目名稱Advanced Media Planning影響因子(影響力)

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書目名稱Advanced Media Planning網(wǎng)絡(luò)公開(kāi)度

書目名稱Advanced Media Planning網(wǎng)絡(luò)公開(kāi)度學(xué)科排名

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作者: heart-murmur 時(shí)間: 2025-3-21 20:43
https://doi.org/10.1007/978-3-531-91343-8any six of them, then there are . possible combinations of these vehicles. Each combination must be examined to see which one will give the maximum effective reach. Obviously, no-one will study 38,760 possible schedules by hand, so computers must be used to help with some of the tedious work of media scheduling.

作者: Asparagus 時(shí)間: 2025-3-22 01:09
Book 1998menting that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and adv

作者: 信徒 時(shí)間: 2025-3-22 07:25
then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a nov

作者: SLAG 時(shí)間: 2025-3-22 10:57

作者: deceive 時(shí)間: 2025-3-22 14:33
Front Matter als Instrument zur Profilierung im Wettbewerbsumfeld an Bedeutung zugenommen. Im vorliegende Beitrag sollen deshalb ein Konzept und Instrumente dargestellt werden, wie Servicequalit?t erhoben und analysiert werden kann. Die Ergebnisse der Analyse der Servicequalit?t k?nnen als Informationsgrundlage

作者: intelligible 時(shí)間: 2025-3-22 20:04
Back Matterive data about itch intensity. Unlike scratching during the daytime, nocturnal scratching is expected to be less influenced by psychosocial factors so as to reflect the extent of itch more reliably. It is also less confounded by other body movements, which makes its measurement easier. Several metho

作者: Freeze 時(shí)間: 2025-3-22 22:40
https://doi.org/10.1007/978-3-531-91343-8 media vehicle selection, and construction of the schedule of advertising insertions in the vehicles. This chapter covers media selection (media type selection). Chapter 6 examines media vehicle selection, from media data to strategic rules, and Chapter 7 provides media models to choose the optimal schedule.

作者: Detonate 時(shí)間: 2025-3-23 02:07

作者: Subjugate 時(shí)間: 2025-3-23 08:02

作者: ADOPT 時(shí)間: 2025-3-23 11:03

作者: Jingoism 時(shí)間: 2025-3-23 15:36
https://doi.org/10.1007/978-3-531-91343-8these insertions in various vehicles will, in combination, produce the largest effective reach per advertising cycle (reach at MEF or higher, that is, Rk+/c) of . to the target audience, while keeping within the budget? This is a much more difficult question than it appears—and it is not always well

作者: Gleason-score 時(shí)間: 2025-3-23 20:38

作者: Feature 時(shí)間: 2025-3-24 00:25
https://doi.org/10.1007/978-1-4419-8738-9factoring; planning; research; software; strategy

作者: 嘮叨 時(shí)間: 2025-3-24 02:20
978-1-4613-4677-7Springer Science+Business Media New York 1998

作者: 削減 時(shí)間: 2025-3-24 08:16
https://doi.org/10.1007/978-3-658-11717-7Media planning consists of media strategy and implementation of that strategy in the media plan. This chapter introduces media strategy. It starts with the basics and then develops the advanced approach from these.

作者: 共同給與 時(shí)間: 2025-3-24 10:42

作者: 運(yùn)動(dòng)性 時(shí)間: 2025-3-24 17:14

作者: 大溝 時(shí)間: 2025-3-24 19:05
Book 1998n making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an approp

作者: Resistance 時(shí)間: 2025-3-24 23:34